The digital pains of retail

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Digital challenges in RETAIL

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Lars Tiben 4.0

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Samestorytodayasbefore

WOWyourcustomers

Utterlyspoiledgeneration.

Digital transformation

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Store 4.0 – fulfilment, inspiration & friction free

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WOWyourcustomers

KNOWyourcustomer

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Theproduct

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Engage,participateandsharing.

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Shopping is my cardio

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Do not deliver a ProductDeliver an experience

Share, learn and adopt

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PROTECTIONPlease !

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Consumers preferred payment method

+ loyalty

or other smart values

Digital payments

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Some other challengesLegacy platforms and back ends

Store vs Digital

Some brands pulls off their products fromTraditional retal shops to create conceptstores…

Also gen Y likes to touch and feelthe products…

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DIGITAL

MUSIC

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Record Buying Is an Experience

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KNOW YOUR CUSTOMERSCollect shopping patterns and data in smart waysAttract them with trendy stores and personal experiences. Balance Digital vs Store

PAYMENTSPayments are boring. Make it selectable.Mobile payment schemas is not enough. You need to add loyalty and more

COST OF PAYING TRANSACTIONS FEES ARE DEAD. Swift delivery and value added services is key.

CONSUMERS ARE NOT LOYALSpeed and user journey. Engage the audience andAsk for permission and consent to use their data.

In essence

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IDENTIFY THE USER @TILLERS @devicesEven before they pay?Use the pay points as the AuthN in stores..While at it.. Keep users sessions alive for better userexperiences.

RETAILERS Need to stand out !SHOWCASE Your value, products and services

Think omnichannelThe consumers sherry pick and can be loyal if thereIs some benefits behind it.

Gain trust and consents for your marketing/upsell

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STANDARDS! SOLID IDENTITY infrastructure

IS KEY

SWIFT DEPLOYMENTS

SECURITY BY DESIGNCONSENT & TRUST

SAFEGUARDPRIVACY

WOW THE CONSUMER

HEY LARS, Nice to see you here at the shopping center. Here is an offer for you

HEY LARS. If you buy one coffee we take care of your parking ticket.

HEY LARS. Your friend Anna just finished 10K in 1 hour. Grab some new snickers while you are here and see if you can beat her? Your best 10K is 1hr 15 min.

Simple and intuitive registrations. Mobile friendly design.

Must use mobile number as UID.

Keep track of customers shopping and benefitsDirect discounts at the tillers.

10 % on the 10 most frequent itemsDiscounts on healthy foods.

Loyalty with simplicity.Consent driven

Collected statistics to fuel their marketing.

• AuthN with OTP SMS• Automatic provisioning of customer data and registrations.• T&C framework• Self service delete/De provisioning process.• Mobile pay solutions tied to profile. Also CC cards.

Askedforanidentitysolution

ForgeRockdelivered

Translated:Æ isyourpersonaltoolthathelpsyousavemoneydirectlyinthetillers.

• Only app access, via token

• Auto deployed in AWS, complete stack. AM, IDM, DS and IG

• All services as REST API• Simple registration via

mobile• Consent management• T&C tied to app versions

and type of consent.• Right to be

forgotten/deleted.• Automatic loyalty

program

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Thank You