MEDIAFRONT A PART OF MCCANN WORLDGROUP THE DIGITAL HEART BRANDS, TECHNOLOGY & FEELINGS
THE DIGITAL HEART.
May 06, 2015
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
MEDIAFRONT A PART OF MCCANN WORLDGROUP
THE DIGITALHEART
BRANDS TECHNOLOGY amp FEELINGS
MEDIAFRONT A PART OF MCCANN WORLDGROUP
(20)12 THINGS TO THINK ABOUT
BRANDS TECHNOLOGY amp FEELINGS
1 CAN WE BET SMALL AND WIN BIG2 WHAT WILL BE THE NEXT BIG THING3 CAN WE PREDICT THE FUTURE4 WHERE DO WE LOOK FOR INSPIRATION5 CAN THE BRAND BE THE CURATOR6 HOW IMPORTANT IS THE PRODUCT7 WHICH CHANNEL IS THE BEST8 WHAT IS HAPPENING IN THE MARKET9 WHAT IS A VIRAL10 WHAT IS GOOD CONTENT11 IS THERE A KEY TO INNOVATION12 HOW BIG ARE THE POSSIBILITIES
1 Can we bet small and win big
ldquoBut itrsquos a disservice to constantly put things in this radical new light mdash that itrsquos going to change everything
Things donrsquot have to change the world to be importantrdquo
Steve Jobs[Wired February 1996]
ldquoPixar storytellers must make thousands of little bets to develop a movie script Hewlett Packard cofounder Bill Hewlett found that HP needed to make 100 small bets on products to identify six that could be breakthroughsrdquo
Peter SimsDescribing his book ldquoLittle Betsrdquo
Minimum input
maximum output
Text
rdquoThe best products in the world starts out as featuresrdquoKevin Systrom Co-founder of Instagram
What problems are we [Instagram] trying to solve
1 You want to find information of something you capture with your phone not the keyword for search (sometimes you dont even know what to the keywords are)2 You want to have an instant interaction with other people with similar question or interest3 Easy(one click or a shot of photo should be enough) way to findshareconnect
rdquoThis emphasis comes directly from Jack Dorsey who says ldquoIrsquom really good at simplifying thingsrdquo He espouses a tremendously attractive belief that good industrial design wins customersrsquo trust by disappearingrdquo Maybe advertising is finally catching up with industrial designrdquo
ldquoThe odds of failure is the same for really big projects as for really small projects rdquoJamie WilkinsonCo-created Know Your Meme amp taught the Internet Famous Class
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
2 What will be the next big thing
We expect that the next big thing will be a bigger version of the last big thing
What we donrsquot expect yet what is most likely is that the next big thing wonrsquot look important to us at all ndash until itrsquos so important that we canrsquot ignore it Brian Eno
lsquoHe wasnrsquot predicting but looking for interesting and important problems to solve And therein lies the difference between a trend and fundamental changersquoOn Richard Feynman (Scientist)
THE NEXT BIG THING WILL BE NOTHING LIKE THE LAST ONE
3 Can we predict the future
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
MEDIAFRONT A PART OF MCCANN WORLDGROUP
(20)12 THINGS TO THINK ABOUT
BRANDS TECHNOLOGY amp FEELINGS
1 CAN WE BET SMALL AND WIN BIG2 WHAT WILL BE THE NEXT BIG THING3 CAN WE PREDICT THE FUTURE4 WHERE DO WE LOOK FOR INSPIRATION5 CAN THE BRAND BE THE CURATOR6 HOW IMPORTANT IS THE PRODUCT7 WHICH CHANNEL IS THE BEST8 WHAT IS HAPPENING IN THE MARKET9 WHAT IS A VIRAL10 WHAT IS GOOD CONTENT11 IS THERE A KEY TO INNOVATION12 HOW BIG ARE THE POSSIBILITIES
1 Can we bet small and win big
ldquoBut itrsquos a disservice to constantly put things in this radical new light mdash that itrsquos going to change everything
Things donrsquot have to change the world to be importantrdquo
Steve Jobs[Wired February 1996]
ldquoPixar storytellers must make thousands of little bets to develop a movie script Hewlett Packard cofounder Bill Hewlett found that HP needed to make 100 small bets on products to identify six that could be breakthroughsrdquo
Peter SimsDescribing his book ldquoLittle Betsrdquo
Minimum input
maximum output
Text
rdquoThe best products in the world starts out as featuresrdquoKevin Systrom Co-founder of Instagram
What problems are we [Instagram] trying to solve
1 You want to find information of something you capture with your phone not the keyword for search (sometimes you dont even know what to the keywords are)2 You want to have an instant interaction with other people with similar question or interest3 Easy(one click or a shot of photo should be enough) way to findshareconnect
rdquoThis emphasis comes directly from Jack Dorsey who says ldquoIrsquom really good at simplifying thingsrdquo He espouses a tremendously attractive belief that good industrial design wins customersrsquo trust by disappearingrdquo Maybe advertising is finally catching up with industrial designrdquo
ldquoThe odds of failure is the same for really big projects as for really small projects rdquoJamie WilkinsonCo-created Know Your Meme amp taught the Internet Famous Class
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
2 What will be the next big thing
We expect that the next big thing will be a bigger version of the last big thing
What we donrsquot expect yet what is most likely is that the next big thing wonrsquot look important to us at all ndash until itrsquos so important that we canrsquot ignore it Brian Eno
lsquoHe wasnrsquot predicting but looking for interesting and important problems to solve And therein lies the difference between a trend and fundamental changersquoOn Richard Feynman (Scientist)
THE NEXT BIG THING WILL BE NOTHING LIKE THE LAST ONE
3 Can we predict the future
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
1 CAN WE BET SMALL AND WIN BIG2 WHAT WILL BE THE NEXT BIG THING3 CAN WE PREDICT THE FUTURE4 WHERE DO WE LOOK FOR INSPIRATION5 CAN THE BRAND BE THE CURATOR6 HOW IMPORTANT IS THE PRODUCT7 WHICH CHANNEL IS THE BEST8 WHAT IS HAPPENING IN THE MARKET9 WHAT IS A VIRAL10 WHAT IS GOOD CONTENT11 IS THERE A KEY TO INNOVATION12 HOW BIG ARE THE POSSIBILITIES
1 Can we bet small and win big
ldquoBut itrsquos a disservice to constantly put things in this radical new light mdash that itrsquos going to change everything
Things donrsquot have to change the world to be importantrdquo
Steve Jobs[Wired February 1996]
ldquoPixar storytellers must make thousands of little bets to develop a movie script Hewlett Packard cofounder Bill Hewlett found that HP needed to make 100 small bets on products to identify six that could be breakthroughsrdquo
Peter SimsDescribing his book ldquoLittle Betsrdquo
Minimum input
maximum output
Text
rdquoThe best products in the world starts out as featuresrdquoKevin Systrom Co-founder of Instagram
What problems are we [Instagram] trying to solve
1 You want to find information of something you capture with your phone not the keyword for search (sometimes you dont even know what to the keywords are)2 You want to have an instant interaction with other people with similar question or interest3 Easy(one click or a shot of photo should be enough) way to findshareconnect
rdquoThis emphasis comes directly from Jack Dorsey who says ldquoIrsquom really good at simplifying thingsrdquo He espouses a tremendously attractive belief that good industrial design wins customersrsquo trust by disappearingrdquo Maybe advertising is finally catching up with industrial designrdquo
ldquoThe odds of failure is the same for really big projects as for really small projects rdquoJamie WilkinsonCo-created Know Your Meme amp taught the Internet Famous Class
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
2 What will be the next big thing
We expect that the next big thing will be a bigger version of the last big thing
What we donrsquot expect yet what is most likely is that the next big thing wonrsquot look important to us at all ndash until itrsquos so important that we canrsquot ignore it Brian Eno
lsquoHe wasnrsquot predicting but looking for interesting and important problems to solve And therein lies the difference between a trend and fundamental changersquoOn Richard Feynman (Scientist)
THE NEXT BIG THING WILL BE NOTHING LIKE THE LAST ONE
3 Can we predict the future
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
1 Can we bet small and win big
ldquoBut itrsquos a disservice to constantly put things in this radical new light mdash that itrsquos going to change everything
Things donrsquot have to change the world to be importantrdquo
Steve Jobs[Wired February 1996]
ldquoPixar storytellers must make thousands of little bets to develop a movie script Hewlett Packard cofounder Bill Hewlett found that HP needed to make 100 small bets on products to identify six that could be breakthroughsrdquo
Peter SimsDescribing his book ldquoLittle Betsrdquo
Minimum input
maximum output
Text
rdquoThe best products in the world starts out as featuresrdquoKevin Systrom Co-founder of Instagram
What problems are we [Instagram] trying to solve
1 You want to find information of something you capture with your phone not the keyword for search (sometimes you dont even know what to the keywords are)2 You want to have an instant interaction with other people with similar question or interest3 Easy(one click or a shot of photo should be enough) way to findshareconnect
rdquoThis emphasis comes directly from Jack Dorsey who says ldquoIrsquom really good at simplifying thingsrdquo He espouses a tremendously attractive belief that good industrial design wins customersrsquo trust by disappearingrdquo Maybe advertising is finally catching up with industrial designrdquo
ldquoThe odds of failure is the same for really big projects as for really small projects rdquoJamie WilkinsonCo-created Know Your Meme amp taught the Internet Famous Class
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
2 What will be the next big thing
We expect that the next big thing will be a bigger version of the last big thing
What we donrsquot expect yet what is most likely is that the next big thing wonrsquot look important to us at all ndash until itrsquos so important that we canrsquot ignore it Brian Eno
lsquoHe wasnrsquot predicting but looking for interesting and important problems to solve And therein lies the difference between a trend and fundamental changersquoOn Richard Feynman (Scientist)
THE NEXT BIG THING WILL BE NOTHING LIKE THE LAST ONE
3 Can we predict the future
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
ldquoBut itrsquos a disservice to constantly put things in this radical new light mdash that itrsquos going to change everything
Things donrsquot have to change the world to be importantrdquo
Steve Jobs[Wired February 1996]
ldquoPixar storytellers must make thousands of little bets to develop a movie script Hewlett Packard cofounder Bill Hewlett found that HP needed to make 100 small bets on products to identify six that could be breakthroughsrdquo
Peter SimsDescribing his book ldquoLittle Betsrdquo
Minimum input
maximum output
Text
rdquoThe best products in the world starts out as featuresrdquoKevin Systrom Co-founder of Instagram
What problems are we [Instagram] trying to solve
1 You want to find information of something you capture with your phone not the keyword for search (sometimes you dont even know what to the keywords are)2 You want to have an instant interaction with other people with similar question or interest3 Easy(one click or a shot of photo should be enough) way to findshareconnect
rdquoThis emphasis comes directly from Jack Dorsey who says ldquoIrsquom really good at simplifying thingsrdquo He espouses a tremendously attractive belief that good industrial design wins customersrsquo trust by disappearingrdquo Maybe advertising is finally catching up with industrial designrdquo
ldquoThe odds of failure is the same for really big projects as for really small projects rdquoJamie WilkinsonCo-created Know Your Meme amp taught the Internet Famous Class
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
2 What will be the next big thing
We expect that the next big thing will be a bigger version of the last big thing
What we donrsquot expect yet what is most likely is that the next big thing wonrsquot look important to us at all ndash until itrsquos so important that we canrsquot ignore it Brian Eno
lsquoHe wasnrsquot predicting but looking for interesting and important problems to solve And therein lies the difference between a trend and fundamental changersquoOn Richard Feynman (Scientist)
THE NEXT BIG THING WILL BE NOTHING LIKE THE LAST ONE
3 Can we predict the future
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
ldquoPixar storytellers must make thousands of little bets to develop a movie script Hewlett Packard cofounder Bill Hewlett found that HP needed to make 100 small bets on products to identify six that could be breakthroughsrdquo
Peter SimsDescribing his book ldquoLittle Betsrdquo
Minimum input
maximum output
Text
rdquoThe best products in the world starts out as featuresrdquoKevin Systrom Co-founder of Instagram
What problems are we [Instagram] trying to solve
1 You want to find information of something you capture with your phone not the keyword for search (sometimes you dont even know what to the keywords are)2 You want to have an instant interaction with other people with similar question or interest3 Easy(one click or a shot of photo should be enough) way to findshareconnect
rdquoThis emphasis comes directly from Jack Dorsey who says ldquoIrsquom really good at simplifying thingsrdquo He espouses a tremendously attractive belief that good industrial design wins customersrsquo trust by disappearingrdquo Maybe advertising is finally catching up with industrial designrdquo
ldquoThe odds of failure is the same for really big projects as for really small projects rdquoJamie WilkinsonCo-created Know Your Meme amp taught the Internet Famous Class
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
2 What will be the next big thing
We expect that the next big thing will be a bigger version of the last big thing
What we donrsquot expect yet what is most likely is that the next big thing wonrsquot look important to us at all ndash until itrsquos so important that we canrsquot ignore it Brian Eno
lsquoHe wasnrsquot predicting but looking for interesting and important problems to solve And therein lies the difference between a trend and fundamental changersquoOn Richard Feynman (Scientist)
THE NEXT BIG THING WILL BE NOTHING LIKE THE LAST ONE
3 Can we predict the future
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
Minimum input
maximum output
Text
rdquoThe best products in the world starts out as featuresrdquoKevin Systrom Co-founder of Instagram
What problems are we [Instagram] trying to solve
1 You want to find information of something you capture with your phone not the keyword for search (sometimes you dont even know what to the keywords are)2 You want to have an instant interaction with other people with similar question or interest3 Easy(one click or a shot of photo should be enough) way to findshareconnect
rdquoThis emphasis comes directly from Jack Dorsey who says ldquoIrsquom really good at simplifying thingsrdquo He espouses a tremendously attractive belief that good industrial design wins customersrsquo trust by disappearingrdquo Maybe advertising is finally catching up with industrial designrdquo
ldquoThe odds of failure is the same for really big projects as for really small projects rdquoJamie WilkinsonCo-created Know Your Meme amp taught the Internet Famous Class
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
2 What will be the next big thing
We expect that the next big thing will be a bigger version of the last big thing
What we donrsquot expect yet what is most likely is that the next big thing wonrsquot look important to us at all ndash until itrsquos so important that we canrsquot ignore it Brian Eno
lsquoHe wasnrsquot predicting but looking for interesting and important problems to solve And therein lies the difference between a trend and fundamental changersquoOn Richard Feynman (Scientist)
THE NEXT BIG THING WILL BE NOTHING LIKE THE LAST ONE
3 Can we predict the future
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
Text
rdquoThe best products in the world starts out as featuresrdquoKevin Systrom Co-founder of Instagram
What problems are we [Instagram] trying to solve
1 You want to find information of something you capture with your phone not the keyword for search (sometimes you dont even know what to the keywords are)2 You want to have an instant interaction with other people with similar question or interest3 Easy(one click or a shot of photo should be enough) way to findshareconnect
rdquoThis emphasis comes directly from Jack Dorsey who says ldquoIrsquom really good at simplifying thingsrdquo He espouses a tremendously attractive belief that good industrial design wins customersrsquo trust by disappearingrdquo Maybe advertising is finally catching up with industrial designrdquo
ldquoThe odds of failure is the same for really big projects as for really small projects rdquoJamie WilkinsonCo-created Know Your Meme amp taught the Internet Famous Class
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
2 What will be the next big thing
We expect that the next big thing will be a bigger version of the last big thing
What we donrsquot expect yet what is most likely is that the next big thing wonrsquot look important to us at all ndash until itrsquos so important that we canrsquot ignore it Brian Eno
lsquoHe wasnrsquot predicting but looking for interesting and important problems to solve And therein lies the difference between a trend and fundamental changersquoOn Richard Feynman (Scientist)
THE NEXT BIG THING WILL BE NOTHING LIKE THE LAST ONE
3 Can we predict the future
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
rdquoThe best products in the world starts out as featuresrdquoKevin Systrom Co-founder of Instagram
What problems are we [Instagram] trying to solve
1 You want to find information of something you capture with your phone not the keyword for search (sometimes you dont even know what to the keywords are)2 You want to have an instant interaction with other people with similar question or interest3 Easy(one click or a shot of photo should be enough) way to findshareconnect
rdquoThis emphasis comes directly from Jack Dorsey who says ldquoIrsquom really good at simplifying thingsrdquo He espouses a tremendously attractive belief that good industrial design wins customersrsquo trust by disappearingrdquo Maybe advertising is finally catching up with industrial designrdquo
ldquoThe odds of failure is the same for really big projects as for really small projects rdquoJamie WilkinsonCo-created Know Your Meme amp taught the Internet Famous Class
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
2 What will be the next big thing
We expect that the next big thing will be a bigger version of the last big thing
What we donrsquot expect yet what is most likely is that the next big thing wonrsquot look important to us at all ndash until itrsquos so important that we canrsquot ignore it Brian Eno
lsquoHe wasnrsquot predicting but looking for interesting and important problems to solve And therein lies the difference between a trend and fundamental changersquoOn Richard Feynman (Scientist)
THE NEXT BIG THING WILL BE NOTHING LIKE THE LAST ONE
3 Can we predict the future
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
rdquoThis emphasis comes directly from Jack Dorsey who says ldquoIrsquom really good at simplifying thingsrdquo He espouses a tremendously attractive belief that good industrial design wins customersrsquo trust by disappearingrdquo Maybe advertising is finally catching up with industrial designrdquo
ldquoThe odds of failure is the same for really big projects as for really small projects rdquoJamie WilkinsonCo-created Know Your Meme amp taught the Internet Famous Class
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
2 What will be the next big thing
We expect that the next big thing will be a bigger version of the last big thing
What we donrsquot expect yet what is most likely is that the next big thing wonrsquot look important to us at all ndash until itrsquos so important that we canrsquot ignore it Brian Eno
lsquoHe wasnrsquot predicting but looking for interesting and important problems to solve And therein lies the difference between a trend and fundamental changersquoOn Richard Feynman (Scientist)
THE NEXT BIG THING WILL BE NOTHING LIKE THE LAST ONE
3 Can we predict the future
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
ldquoThe odds of failure is the same for really big projects as for really small projects rdquoJamie WilkinsonCo-created Know Your Meme amp taught the Internet Famous Class
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
2 What will be the next big thing
We expect that the next big thing will be a bigger version of the last big thing
What we donrsquot expect yet what is most likely is that the next big thing wonrsquot look important to us at all ndash until itrsquos so important that we canrsquot ignore it Brian Eno
lsquoHe wasnrsquot predicting but looking for interesting and important problems to solve And therein lies the difference between a trend and fundamental changersquoOn Richard Feynman (Scientist)
THE NEXT BIG THING WILL BE NOTHING LIKE THE LAST ONE
3 Can we predict the future
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
2 What will be the next big thing
We expect that the next big thing will be a bigger version of the last big thing
What we donrsquot expect yet what is most likely is that the next big thing wonrsquot look important to us at all ndash until itrsquos so important that we canrsquot ignore it Brian Eno
lsquoHe wasnrsquot predicting but looking for interesting and important problems to solve And therein lies the difference between a trend and fundamental changersquoOn Richard Feynman (Scientist)
THE NEXT BIG THING WILL BE NOTHING LIKE THE LAST ONE
3 Can we predict the future
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
2 What will be the next big thing
We expect that the next big thing will be a bigger version of the last big thing
What we donrsquot expect yet what is most likely is that the next big thing wonrsquot look important to us at all ndash until itrsquos so important that we canrsquot ignore it Brian Eno
lsquoHe wasnrsquot predicting but looking for interesting and important problems to solve And therein lies the difference between a trend and fundamental changersquoOn Richard Feynman (Scientist)
THE NEXT BIG THING WILL BE NOTHING LIKE THE LAST ONE
3 Can we predict the future
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
We expect that the next big thing will be a bigger version of the last big thing
What we donrsquot expect yet what is most likely is that the next big thing wonrsquot look important to us at all ndash until itrsquos so important that we canrsquot ignore it Brian Eno
lsquoHe wasnrsquot predicting but looking for interesting and important problems to solve And therein lies the difference between a trend and fundamental changersquoOn Richard Feynman (Scientist)
THE NEXT BIG THING WILL BE NOTHING LIKE THE LAST ONE
3 Can we predict the future
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
lsquoHe wasnrsquot predicting but looking for interesting and important problems to solve And therein lies the difference between a trend and fundamental changersquoOn Richard Feynman (Scientist)
THE NEXT BIG THING WILL BE NOTHING LIKE THE LAST ONE
3 Can we predict the future
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
THE NEXT BIG THING WILL BE NOTHING LIKE THE LAST ONE
3 Can we predict the future
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
3 Can we predict the future
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
CREATIVITY DRIVES THE FUTUREVisual Futurist Syd Mead
ndash technology tends to build on itself grow together and cross-reference each other
ndash technology is just an assistant to the human intellect
ndash creativity is the creation of putting elements together in different combinations
- science fiction is reality ahead of future
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
4 Where dowe look for inspiration
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
The Illustrated Guide to PhDndash how to explain students what a PhD is
By Matt Might
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
Imagine a circle that contains all of human knowledge
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
you knowa little
Matt Might
by the time you finish elementary school you know a little
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
you knowa bit more
Matt Might
after high school a bit more
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
you gain a speciality
Matt Might
with a Bachelorsrsquos degree you gain speciality
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
deepens thatspeciality
Matt Might
a Masterrsquos degree deepens that speciality
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
takes you to the edge ofhumanknowledge
Matt Might
Reading research papers takes you to the edge of human knowledge
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
you focus
Matt Might
once yoursquore at the boundary you focus
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
for a few years
Matt Might
you push at the boundary for a few years
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
the boundarygives way
Matt Might
until one day the boundary gives way
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
is calleda PhD
Matt Might
and that dent yoursquove made is called a PhD
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
the worlds looks differentto younow
Matt Might
of course the world looks different to you now
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
donrsquot forgetthe bigger picture
Matt Might
so why is this relevant
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
donrsquot forgetthe bigger picture
Matt Might
Yoursquore PhD is your brand and your field of interest
Letrsquos not forgetto be inspiredby what happens
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
donrsquot forgetthe bigger picture
Matt Might
Other field
Other field
Other field
Other field
Other field
Other field
Other field
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
What possibilities have the web given us
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
Can kids teach themselvesScientist Sugatra Mitram Hole in the Wall (HIW) experiement
In 1999 a computer was placed in a kiosk created within a wall in an Indian slum at Kalkaji Delhi Children were allowed to freely use it
The experiment aimed at proving that kids could be taught by computers very easily without any formal training
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
5 Can the brand be the curator
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
Beyond the age of information is the age of choicesCharles Eames
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
The power of influencers is not new But having tools available to instantly convey personal opinions is a revolution As the number of choices expand our dependence on curators increases proportionallySteve Addis
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
1) Help people create an exchange value2) Give them the tools the motivation the information to do so3) Represent the culture they serve be the senter of the thing you do4) Pick the most qualified and enthusiasthic people to represent you Douglas Rushkott
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
GOOGLEfind a strong signal LINKScurate it at scale SEARCH ENGINEcurrency HUMAN ATTENTION
FACEBOOKfind a strong signal THE SOCIAL ENGINEcurate it at scale THE FACEBOOK PLATFORMcurrency HUMAN ATTENTION
TWITTERfind a strong signal TWEETScurate it at scale THE TWITTER PLATFORMcurrency HUMAN ATTENTION
TUMBLR QUORA GOWALLA INSTAGRAMJohn Battelle
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
The inflexibility to deal with individuals specific discovery needs is still there
This is an opportunity for every brandJohn Battelle
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
6 How important is the product
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
The product is still more important than the territory
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
7 Which channel is the best
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
How do you choose Many make the same mistake by assuming that there is a dominant trend towards new media In actuality the real trend is toward greater media diversity Most of the old stuff will continue to prosper
A new channel is like a new window in the brands buildingKhartik S
A truly great story doesnrsquot need a gatekeeper it just needs a homeThe new journalism
Douglas Rushkott httprushkoffcom20100325program-or-be-programmed
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
OPEN API TIMELINE
Fish were the developers areShare your data with open API laquoMarketers typically dont try to become platforms or court developers but thats all about to change
An ever-changing array of platforms will erode our fascination with single venues and get us thinking about how we can hedge our bets by helping developers succeed across a portfolio of themraquo
Steve Rubel
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
8 What is happening in the market
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
BE HONEST there is one muscle that shows sincerity Itrsquos a muscle called theobicularis occuli that encircles the eye socket
Most people donrsquot pay very close attention to and itrsquos very hard to deliberately adopt So when people genuinely smile in a true burst of positive emotion not only to the corners of the mouth controlled by the zygomaticus major but this muscle around the eye also contracts
This causes the crows feet wrinkles that fan out from the outer corners of the eyes and its also responsible for folds in the upper eyelid Most people canrsquot do that deliberatelyrdquo
Marianne LaFrance
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
ldquoIn their willingness to show the less desirable parts of their brand they were making a much bigger win with consumers They were coming across as seeming honestrdquoFor Brands Being Human Is The New Black
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
9 What is a viral
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
A VIRALis just really good content that you voluntarily want to share
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
ldquoIf Im angry and then you get angry we can bond over what were feelingrdquoMr Berger saysWhy Do Viral Videos Go Viral
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
10 What is good content
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
We want to sharefeelingsnot facts
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
Our job is tobuild contructand create
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
FEELINGSHAPPINESSMELANCHOLYOBSESSIONSADNESSCURIOUSITY AROUSEMENTANGERAWELOVE
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
Liking is for cowardsLiking Is for Cowards Go for What Hurts Jonathan Franzen in NYT
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
ldquoIn considering how people will respond to what you make abandon the distinction between lsquoformrsquo and lsquocontentrsquo or between lsquoexecutionrsquo and lsquomessagersquo
People donrsquot dissect or disaggregate what we make but respond to it as a wholerdquoM Weigel
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
Jonathan HarrisThe Never-Ending Story
ldquoSo how can we raise the stakes A lot of online platforms are missing an important aspect in storytelling which is the listening part Can you build that type of engagement through technology Well one of the pieces of this system Irsquove been building is that to tell the story you have to dedicate it to somebody which creates a gift economy of stories Itrsquos like changing the scale of the discourse a deeper phenomenon of one story being answered with another story being answered with another storySo is it the need to reciprocate the gift story that will drive people to engage with the new platform Yes but it is also that it takes a little bit of the loneliness out of online existence which can stem from just shouting into the void Itrsquos more like sending a letter instead Therersquos a hard-wired connection between two points even if there are other things existing around that rope I donrsquot think you can resist technology Itrsquos far too powerful so what you do is shape it into a place that you want to live or the way you want to live with it
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
Kevin Kelly saysthese are the attributes we are willing to pay for
ImmediacyPersonalisationAuthenticityAttentionInterpretationAccessibilityEmbodiment Findability
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
Cory Doctorowrsquos Tech OptimismlsquoAre you optimistic or pessimistic about the futurersquo
rsquo Itrsquos a question I get asked so often that I have a little canned response I can rattle off without thinking
lsquolsquoIn order to be an activist you have to be both pessimistic enough to believe that things will get worse if left unchecked optimistic enough to believe that if you take action the worst can be preventedrsquorsquo
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
11 Is there a key to innovation
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
EVOLVE OR DIECan the five key traits that innovaters share inspire usKaihan Krippendorff
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
ASSOSIATEndash connect the dotsndash seek the patterns in seemingly unrelated informationndash find diverse sources of information and inspiration
Text
What industry can you look to
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
OBSERVEndash observe intenslyndash spot customer needs and emerging week signalsndash put your antenna up for this months buzz topics and issues of the brand
What problem can you solve
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
EXPERIMENTndash try things just to see if they workndash sign up to all possible new servicesndash launch beta products- try five low risk experiments on behalf of the brand
How can you use a popular service or platform
iseefacesPhoto by mikpix
plankingPhoto by threeehearts
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
The mind is not contained to the cranium
Itrsquos province is of the infinite imaginative spirit
QUESTIONndash be curious walk the journey of discoveryndash challenge your discoveriesndash Ask
WhenWhatWhoWhy
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
NETWORKndash without a precise goal in mindndash meet and talk to people with opposing viewsndash get access to a breadth of information - open serendipitous opportunities
When all think alike then no one is thinkingWalter Lippman
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
Where can you startMake a list of five small bets for your brand
1 2 3 4 5
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
12 How big are the possibilities
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
Endless
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
Donrsquot forget to explorethe unlimited possibilitiesthe amazing world wide weband all the sharers out therewho give away their knowledgetheir data their time thoughts and feelingsfor us to build upon
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
Creativity requires the courage to let go of certaintiesErik Fromm
ldquohellipand you wonrsquot be interesting unless you say things imaginatively originally freshlyrdquo
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
Please make shure to check out the original sources that inspired this presentationCHAPTER 1httptechcrunchcom20110418little-bets-the-book Instagram Mashups a list + Look at how brands (and bands eg Moby) are using InstagramSoundcloud + Soundcloudrsquos app gallery5050 make or break http5050gd Faris Yakob on the 5050 project httpfarisyakobtypepadcomblog2011095050-hackathon-nychtmlhttptechcrunchcom20110203founder-stories-instagram-productshttpthinkingalaudposterouscominstagram-find-the-problem-first httptechcrunchcom20110902instagram-adds-50-million-photos-in-august-now-over-200-million-total httptechcrunchcom20110913instagram-and-intuit-founders-discuss-lean-startups-pivots-and-what-makes-a-product-successful httpvimeocom19086114 + httpjamiedubscomCHAPTER 2 httpwwwprospectmagazinecouk201011brian-eno-next-big-thinghttpwwwdigitaltontocom2009feynmans-6-principles-of-trendspottinghttpwwwonepiecenoCHAPTER 4httpmattmightnetarticlesphd-school-in-picturesCHAPTER 5httpcuratoreffectblogspotcomhttprushkoffcom20100325program-or-be-programmedhttpbattellemediacomarchives201012signal_curation_discovery CHAPTER 7httpitwofscombeastoftraal20101220social-media-roi-what-is-the-roi-of-installing-a-new-window-in-your-organization httpwwwtwistimagecomblogarchivesthe-new-journalismhttpwwwsteverubelcomhttpblogprogrammablewebcom20110103api-growth-doubles-in-2010-social-and-mobile-are-trendsCHAPTER 8httpwwwamazoncomLip-Service-Smiles-Memory-Politicsdp0393060047ref=sr_1_1s=dmusicampie=UTF8ampqid=1316007672ampsr=1-1httpwwwfastcompanycom1776854how-being-human-is-the-new-black-for-brandsCHAPTER 9wwwwiredcomwiredscience201107why-do-viral-videos-go-viralCHAPTER 10httpblogmediafrontno20110531det-digitale-hjertet)httpwwwnytimescom20110529opinion29franzenhtml_r=1httpmweigeltypepadcomcanalside-view201104through-a-screen-fuzzily-how-people-really-make-sense-of-advertisinghtmlhttpdesignmindfrogdesigncomarticlesthe-never-ending-storyhtmlhttpwwwlocusmagcomPerspectives201105cory-doctorow-techno-optimismCHAPTER 11httpwwwfastcompanycom1711531five-innovative-new-year-s-resolutionspartner=rsshttplookletcom + httpwwwrobyncomwedancetothebeathttpwwwfacebookcombursdaghttpinstagramerscomdestacadoshow-to-use-hashtags-in-instagramhttpsynapticstimulicom + Photo resource Jung-Yeon Min httpwwwkashyahildebrandorgzurichminindexhtmlhttpwwwexactitudescom
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
VideosA future imagined
httpwwwyoutubecomwatchv=9VMW1UDd0w0
Can kids teach themselves
httpwwwyoutubecomwatchv=xRb7_ffl2D0
The Wire Stringers product meeting
httpwwwyoutubecomwatchv=BPS9YKGaKQE
Chipotle ad - Back to the start
httpwwwyoutubecomwatchv=aMfSGt6rHos
Golden Voice viral
httpwwwyoutubecomwatchv=6rPFvLUWkzs
Nike ad - Addiction
httpwwwyoutubecomwatchv=XPTpEkdceic
John Jay on creativity
httpwwwyoutubecomwatchv=EpfYPVzJohc
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
Want more A few more links that shoot to your heart
Google Chrome Dear SophieMural explorer Love letterYou the world and ITylor The Creator - YonkersStoop sittingKurz und Schoumln openerSusan Sontag Animation Regarding the Pain of OthersDays with my father
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
THANK YOUKarina Hillestad inahillCopywriter mediafrontblogmediafrontno mediafrontno
Look up this presentationslidesharenetMediaFront
Questions Contact me inahill or mediafront
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