The Digital Hawk Eye - Phase 2 of #IPL2014

Numbers indicate the percentage conversations for the brands (excluding Pepsi)

Numbers indicate the number of times the hashtags were used in conversations.

Numbers indicate the percentage conversations from the fans of the club

Social bes & Top Teams

ANALYZING THE ONLINE CONVERSATIONS FOR THE INDIAN PREMIER LEAGUE

PHASE: 2 1ST MAY 30TH MAY, 2014

HAWK-EYETHE DIGITAL

Numbers indicate the percentage conversations for IPL from top 8 states in India.

6.53%

11.64%

Gujarat

Maharashtra25.07%

Andhra Pradesh7.86 %

Tamil Nadu14.81%

West Bengal

Karnataka

4.20%

Delhi8.85%

Rajasthan3.56%

Social Pulse for IPL

Trending Team #Tag

Social Chants of the Fans

----------------------------------------------------------------------

----------------------------------------------------------------------#Whistlepodu

64,813

----------------------------------------------------------------------

----------------------------------------------------------------------#DilseMI

66,168

20.96% 17.70% 15.17% 12.43%

10.38% 9.62% 7.32% 4.73%

----------------------------------------------------------------------

----------------------------------------------------------------------#KorboLorboJeetbo

24,693----------------------------------------------------------------------

----------------------------------------------------------------------#OrangeArmy

21,474

----------------------------------------------------------------------

----------------------------------------------------------------------#WeAreTheRoyals

27,957

----------------------------------------------------------------------

----------------------------------------------------------------------#ApneMunde

7,689

War of the Brands

33%

8.2%

0.6% 0.2% 0.1%

7.1% 1.3%

32.8% 16.5%

Top 5 Young RisersNumbers indicate percentage conversaons for the top 5 emerging players

during the IPL

51.89%

22.36%11.16%

9.04%5.54%

Glenn Maxwel

lDavid

Miller Sanju Samson

Sandeep Sharma

James Faulkner

Top 5 Social SeamersNumbers indicate percentage conversaons for the top 5 bowlers during the IPL

Top 5 Social SmashersNumbers indicate percentage conversaons for the top 5 batsman during the IPL

Numbers in the circle indicate ranking of the IPL teams based on the fan following and acveness on Facebook, Twier, Google+, Youtube.