The Digital Eco System

7/30 – 7/31/2011 #wcchicago

The Digital EcoSystem

Your home in the Internet

7/30 – 7/31/2011 #wcchicago

Eco- means home, habitat or environment.

7/30 – 7/31/2011 #wcchicago

The Internet as an Eco-System

7/30 – 7/31/2011 #wcchicago

• Digital ecosystem is any distributed adaptive open socio-technical system, with properties of self-organization, scalability and sustainability, inspired by natural ecosystems.

7/30 – 7/31/2011 #wcchicago

Your WordPress Website

• Many people ask how do I get more visitors to my website?

• Creating great content on a consistent basis is a start – but it is only a start.

7/30 – 7/31/2011 #wcchicago

Your website is home base.

7/30 – 7/31/2011 #wcchicago

Where is your audience?

• Social Media Networks• Online Communities• Real-World Communities• Personal Connections

7/30 – 7/31/2011 #wcchicago

Digital Communities

• Twitter• LinkedIn• Meetup• Facebook• MapQuest/Google Local/Yelp

7/30 – 7/31/2011 #wcchicago

Twitter

7/30 – 7/31/2011 #wcchicago

LinkedIn

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Build your online presence, be there, and be there repeatedly.

7/30 – 7/31/2011 #wcchicago

MapQuest

7/30 – 7/31/2011 #wcchicago

FaceBook

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Meetup

7/30 – 7/31/2011 #wcchicago

Personal Brand

• Be yourself.• Reach out to others authentically.• Utilize a combination of digital and “real

world” relationships.

• People just want to know you care.

7/30 – 7/31/2011 #wcchicago

Digital media mimics real world communities.

• Self-organization• Scalability• Sustainability

7/30 – 7/31/2011 #wcchicago

Network and Homework

• Attending live events, conferences, meetups and real world communities builds your network. – Social media makes this easier.

• Add a link from your website to the WordCamp Chicago Facebook or LinkedIn Group – start a discussion.