The Development and Implementation of e-Learning/e ......TQM, Kaizen, Gemba Kaizen,Imai, Juran, Ishikawa Learning Learning Organisation Crises Management Liaunig, Grossnig, Taus,…

Prof. Dr. Johann Günther

St.Petersburg State University for Telecommunications April 15th 2008 1

The Development and Implementation

of e-Learning/e-Teaching Strategies

at Universities

Prof. Dr. Johann GÜNTHER St.Petersburg, April 15th 2008



Austria

▪ appr. 8 million inhabitants

▪ land surface: 83,858 square kilometres

▪ located in southern Central Europe



Austria

▪ two thirds of Austria‘s territory covered by the Alps

▪ many lakes and rivers (Danube)

▪ 47% of Austria‘s surface area is wooded



General Trends

in the European

Education System



General Trends in the European

Education System

> Change to the Anglo-American System

> Baccalaureate – Master – PhD

> 3 years – 2 years – 3 years




Education System

> University student without highschool diploma

> International Exchange

> European Credit Transfer Points




Education System

> Universities and Universities of Applied Sciences

> University = Research= Research Education= PhD

> University of Applied Sciences= practically orientated= employability= no scientific career



General Trends in the EuropeanEducation System

> Privatisation

> Liberalisation

> State owned and private Universities

> Accreditation SystemCoursesInstitutions

> Autonomy



European Elite University

(European Institute of Technology, EIT)

> No central Location

> A network of excellence Universities in Europe

> A small headoffice: less then 100 employees

> 2008-2013: 2,4 billion Euro

> Concentration on PhD Programms

> „EIT Degree“



Bachelor and Master in Germany

> In 2006

- 40% at University of Advanced Studies- 60% at Universities- 1% at Art- and Music Universities

Source: HRK-Hochschulkompass 1.3.2006



Bachelor- and Masterprogramms

in Germany

Year Total Bachelor Master

1999 Started

2002 1000 600 400

2004 2000 900 1100

2006 4094 2317 1777

Source: HRK-Hochschulkompass 1.3.2006



Situation

in Austria´s

Education System




Education System

> Target: more Academics

> Austria 2001: 8 Mill. inhabitants4 Mill. in employment0.3 Mill with University degree

> Convertion of institutions to Universities:

Military SchoolsPedagogic AcademiesMedical AcademiesSocial Academies



Students at Universities of Applied Sciences

in Austria

Students 2005/06 25,700 (+2,300)

Starters 8,200 (+700)

Graduates 2004/05 4,200 (+1,200)



Students at Universities in Austria

WT 2000 WT 2003

Austrians 193,649 155,861

Foreigners 27,856 29,577

Scource: Statistisches Taschenbuch 2004, BMBWK



Students at Universities of Applied

Sciences in Austria

WT 2003

Austrians 19,721

Foreigners 870




Research

> New System brings new relation betweenResearch and Education

> Education in Austria (2004)

5,273.8 Bill. Euro

= 2.22% CNP

1998: 1.18

2000: 1.95

2002: 2.19



Spending for R&D

1998-2006 green = privat red = % of GNP

in billion Euro blue = total



Research

Area % CNP Public Private

Austria 2.07 38.2 41.8

OECD 2.29 29.1 63.2

EU 1.93 34.4 55.9




Model

for

Vision

Mission

Strategy



Values

Positioning of Institute

Vision

Mission

Processes redesigned

and detailed organisation

Organisation

Targets (e.g. 5 years)

Strategy (SWOT)

Implementation



Change-Concepts

Readiness for Change

Nee

d f

or

Ch

ange

low

low

high

high

MobilityTQM, Kaizen,

Gemba Kaizen,Imai,

Juran, Ishikawa

LearningLearning

Organisation

Crises Management Liaunig, Grossnig,

Taus,…

RenewalStrategic Redesign

Hamel/Prahalad

RadicalNew

PositioningReengineering

Hammer/Champy

Company TransformationKotter/Hamel/Champy

= Karner

ProductivityConsultancyCzipin, ROI, McK, ADL, Proudfoot,…



First Decision for Position

Product Leadership)

Customer intimacyOperational excellence



Orientation

Best ProductProduct Features bring the targeted result

Best Total Solution• costly support

•Support from experts•Tailored Basic Service

Best Cost• Lowest Price

•Highest Security•No Problem with Basic Service



Decision for ONE

Others on market Average

Operational Excellence

e.g...

Product Leadership

Customer Intimacy

Product Differenciation



Operational Excellence

seen from outside

Lowest price

Basic service constant and reliable

Best service for intervention

A lot of advertising

Limited product variations

No extras in service

Product not on latest standard

Not very much direct contact



> Good feeling for customer needs

> Experience in the field of customer needs

> Customer-tailored Basic Service

> Sales representatives as interface to the

customer

Customer Intimacy – seen from outside

Products without latest standards

Never a product leader, just an early follower

Service maybe small problems

A little pit expensive, but it is worth it…



> Revolutionary new products

> New product features

> Strong product introduction

Product Leadership – seen from outside

Expensive, but it is worth it…

Limited sales-support

Lot of basic Service Snags



ExamplesProduct Leadership

Customer IntimacyOperational Excellence

SONYTOYOTA LEXUSSANDOZFIDELITYCOMPAQ VOR ‘92

WAL-MARTSWAFEDERAL EXPRESSHERTZ #1CHARLES SCHWABATT UNIVERSAL CARDDELLCOMPAQMcDONALDS

THE HOME DEPOTL.L.BEANJ.P.MORGANEDSMERCKSINGAPORE AIRL.ALTE IBMGOLDMAN SACHS

STARBUCKS COFFEESEGANIKEINTELGLAXO



Vision



Definition of „VISION“

Vision is the picture of the future.

How the organisation will be in 5 to 10 years.

How the organisation will be different:

▪ Different from today

▪ Different than the others are today

▪ Different than the others are in future

▪ Different through breaking rules

▪ Different through Re-Inventing the Market

▪ Different through Re-Engineering the Strategy



Values

Positioning of Institute

Vision

Mission

Processes redesigned

and detailed organisation

Organisation

Targets e.g.. 5 years)

Strategy (SWOT)

Implementation



Organisational Transformation



Communicate the VisionUse all Communication facilities to explain Vision & Strategy

Learning of the new Values: Coalition of Leaders as example

Need for ChangeEvaluate the market & Competition

Identify & discuss real & potential Crises and Chances

Build a strong LeadercoalitionBuild a strong group which leads the transformation process

The group should work as a team

Build a VisionBuild a Vision to direct the change process

Develop Strategies, to realise the Vision

8 steps to realise the Transformation of Organisation



Empowerment for all Employees to act along the VisionManage hindering facts on the way to changeChange structures & systems which are not in line with the VisionTake the risk for unconventional Ideas, activities and actions

Plan and Make short-term SuccessPlan increase of productivityPromote envolved employees

Consolidation of Improvement & building new ChangesUse Credibility to change Systems, Structures and RulesHire employees who are able to implement the VisionEnforce the Process with new Projects and Subjects

Institutionalisation of the new ApproachConnection between new Attitude and AchivmentsFind ways to secure the leadership development

8 steps to realise the Transformation of Organisation



The Function of Core Team & Guiding Coalition

Board

OperationalFunction

Guiding Coalition

All Employees and “Stakeholders” involved

Ombudsman

t

Inten

sity



Spreading Out the Message

Board

150

1500

7500

..

1:10

.

1:10

1:5



New Types of Students



Our lifestyl changed

•We are networked Egoists•We want everything

- HERE (where ever it is)- NOW (nobody wants to wait)- JUST FOR ME (not sharing with someone)

The networked egoist always wants to be first.



• Egoisme: today it is negative• Egoisme: is necessary to be alife



The Single

• 2000: negative momentum of prosperity• 2,06 children per women (necessary)• 2002: Europe 1,5 children/women• women became later mother

(last 20 years 4 years)

• Europe is shrinking



Overaged Society* In 2010 Japan will be oldest nation* Italy 2015* USA: average age lower* Austrias development:

2000 2050inhabitants 8,1 8,23. generation (older 60 years) 1,7 2,92. generation (up to 60 years) 5,0 4,21. Generation (up to 15 years) 1,4 1,1people in working process 3,7 3,1

missing link 1,4

Scource: Statistik ÖsterreichAustrian Inhabitants in Millions



Europe is stagnating

in 50 years

25% fewer inhabitants in Europe

than today

(INED, Paris 2000)



2001 2050(Statistik Austria)



New phases in life

• childhood• being adult• age

• In the 18th century “youth” was added.Youth is now shifted to the age of 35, 40.

• age is increasingly starting later



Food prices are decreasing

costs 1950 1985 1998 2001Food 51 % 27 % 26 % 19%clothing, furniture 17 % 16 % 14 % 12%living, heating 9 % 18 % 32 % 34%others 23 % 39 % 28 % 35%( 20% telecommunications and traffic)

average spending of a working person



ICT - Information and

Communications Technologies -influenceevery job

andevery

profession



Technology and the Human Being

Will human beings be replaced by technology? Will technology be an aid or a yoke?

•Tools should make life easier.• If it is not a tool,

then technology is a toyand useless for daily life.

• Technology is an additionto the human being.



Faster Reading• we read faster and

more intensive• average 200 - 250 words/minute• with training

up to 500 words/minute• we read in a different way:

- letters- scientific publications



Language is

no obstacle

WORLDI

and

Local language



More and more intensive communication

time media consumption confrontationin hours/day advertisements/day

1942-1964 4,4 761987-2000 9,0 150consumption in USA:

(Quell: Advertising Research Foundation)

people with high TV-consumption also have high Internet-consumption:On-Line minutes TV-minutes

180 197100 156



Does ICT influence our Society?

Does technology influence human kind or are new technologies only tools to make life easier?

• no clear answer• is it the technique or the society?• status of technique today is very high• technique-friendly society



Does ICT influence our Society?the first human beings knew how to do everything –

they were able to live alone• specialisation has come later, and brought division of

labour• computer provide everybody all kinds of information• members are not dependent on each other• each person has all the skills, just like the caveman



Vision & Strategy

for European Universities



Vision & Strategy for European Universities

„A Vision and Strategy for Europe`s Universities and the European University Association“

(EUA European University Association):• Promote policies that will enable universities and other higher

education institutions to respond to growing expectations regarding their contribution in the future development of Europe

• Develop its knowledge and expertise through projects that involve and benefit individual institutions while also underpinning policy development

• Strengthen the governance, leadership and management of institutions through a mix of activities targeted at mutual learning, exchange of experiences and the transfer of expertise

http://www.eua.be/eua/jsp/en/upload/EUA_Statement_Vision_120306.1144394825296.pdf



Strategy at Austrian Universities

Nearly all Austrian Universities have something like Vision or Strategy on their Homepage

The level of definition is different

Some show a Mission, others a Vision, others their Strategy or others statements

Nearly all Austrian Universities of Applied Sciences are like Universities



Vision & Strategy

E-Learning



Vision & Strategy E-LEARNING

• All parts of the University must followe the generell strategy

• Bac is pushing the need of E-Learningless time and the same amount of content!Alternatives needed

• Strategy in E-Learning gives Feed Back for the general Strategy of the University



This research was a project

made for

Forum New Media Austria(= Association for E-Learning)

financed by the Ministry of Education

The Development and Implementation of e-Learning/e ......TQM, Kaizen, Gemba Kaizen,Imai, Juran, Ishikawa Learning Learning Organisation Crises Management Liaunig, Grossnig, Taus,…

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