The Design Process Week 2 – Intro to the Design Process
Dec 13, 2015
The Design ProcessWeek 2 – Intro to the Design Process
Purpose Audience Content Layout Publication
5 Elements
Purpose Audience Content Layout Publication
5 Elements
What is the publication meant to do? Educate, inform, entertain, or advertise?
What information, product or service is it describing or selling?
Purpose
What is this publication’s purpose?
What is the Purpose?
Informs the reader that Heinz is made up fresh tomatoes.
Possibly says that Heinz grows its own tomatoes?
Heinz Print Ad
Purpose
Audience Content Layout Publication
5 Elements
Who do you want to read your publication? What do they like? What appeals to them? How does your message meet their needs?
Audience
Who does this prompt appeal to?
Delsey’s Print Ad Audience
Travelers Travelers who are tired of
lugging heavy baggage Travelers whose bags
aren’t very durable
Purpose Audience
Content Layout Publication
5 Elements
What is needed to effectively achieve your purpose?
Should you use mostly written information or illustrations?
Content
Content: Information
Flyer with mostly written information
Using the header to attract attention
If interested, they’ll read more
Little to no pictures because it would serve no purpose
Content: Illustration
Using a picture to grab attention
Who will this attract? MEAT EATERS!
Once picture grabs attention, they’ll read the rest.
Purpose Audience Content
Layout Publication
5 Elements
How do you make your content visually appealing and easy to read for your audience?
Have to capture the reader’s attention. What size text and how should it be
organized? Where should illustrations go? How do you guide the reader to important
info?
Layout
Visually Appealing
Visually appealing Easy to read Bench captures
attention Text size is important
Not So Appealing
No idea who this ad is for
Too much text Pictures don’t do
anything Reader would see
this and move on Doesn’t guide the
reader anywhere
Purpose Audience Content Layout
Publication
5 Elements
Is the info accurate? Proofread and edited? Should it be a web page or print? Or both? Printed on a single page? Multiple pages? Website: intereactive?
Publication
Spelling Mistakes?!?
“Insurance” spelling incorrectly
Would you trust a doctor that can’t spell?
Simple oversight = lack of attention to detail
Purpose Audience Content Layout Publication
Review of the 5 Elements