The Design and Implementation of an Electronic Ticket Package System for Tourism Services

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The  Design  and  Implementa>on  of  an  Electronic  Ticket  Package  System  for  

Tourism  Services  

Yi-­‐Chia  Chiua,Kuo-­‐Shu  Luoa,  Chih-­‐Wei  Chao  a,  Shu-­‐Ping  Lua,  and  Chi-­‐Hua  Chenb  

aService  Systems  Technology  Center  Industrial  Technology  Research  InsAtute,  Taiwan  {  sandrachiu,  JonesLo,  piF,  dolinlu  }@itri.org.tw

bTelecom  Laboratories  Chunghwa  Telecom  Co.,  Ltd.,  Taiwan  

[email protected]  

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Luo Kuo-Shu (Jones) ITRI, Taiwan

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Outline •  Introduc>on  •  Issue  • Methodology  •  Electronic  Ticket  Package  System  (ETPS)  •  Case  Study  •  Conclusions  •  Follow  Ac>ons

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INTRODUCTION

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Introduc>on •  The  predicAon  report  from  World  Travel  and  Tourism  Council  (WTTC)

 indicated  that  the  number  of  jobs  from  travel  and  tourism  industries  in  the  world  will  be  more  than  125  million  by  2023.    

•  Moreover,  United  NaAons  World  Tourism  OrganizaAon  (UNWTO)  clearly  reported  that  the  substanAal  growth  of  tourism  acAviAes  was  the  remarkable  economic  and  social  phenomenon  of  the  past  century.  

•  The  free  independent  travel  has  become  a  main  trend.  

Source: UNWTO, Tourism Highlights, 2014 Edition

UNWTO Tourism Towards 2030: Actual trend and forecast 1950

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Introduc>on •  However,  the  tourists  o\en  have  the  Ame  and  financial

 constraints  on  tour  plans  and  travel  package  selecAon.    •  For  solving  this  challenge,  an  Electronic  Ticket  Package

 System  (ETPS)  is  proposed  to  integrate  the  informaAon  of  tour,  business,  and  transportaAon  for  tourism  service  supplement.    

•  Furthermore,  travellers  can  have  the  low-­‐cost  and  convenient  tour  packages  with  group  travel  discounts.    –  Service  providers  and  travel  agencies  can  provide  precise  product

 recommendaAon  services  to  increase  their  sales  and  revenues  in  accordance  with  the  analyses  of  consumers’  behaviour  and  demands.  

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ISSUE

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Taipei 101 Building The Palace Museum

Sun Moon Lake

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690Million / Ｙear

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Spot  Issues:  •  Too  much  tourism  •  Traffic  Jam  •  Air  PolluAon    Tourism  Issues:  •  Tourism  need  a  funny,  cheap,  mulA-­‐choice,  and  safety  tour.  

Travel  Agent  Issues:  •  Spend  too  much  Ame  to  negoAaAon  with  Room,  Restaurant,  Car,  Spot  &  Guider  

 Small  Store  Issues:  •  Don’t  have  markeAng  resource  to  foreign  

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METHODOLGY

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Field Work Focus Group Interview

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Customer Journey

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Traffic Control System

Tour Guide

System

Social Media System

E-Ticket System

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ETPS

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ETPS

Travel Agent

Golden Products

& Additional Selections

Customer

Store

Bank

Host Search & Buy Products

Combine Products

Upload Products

Store Store

ETPS: Electronic Ticket Package System

Verify & Give Products / Service

Protection by Law

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可藉由郵寄或實體取貨的⽅方式取得卡⽚片 交通載具à商業服務à⾃自組遊程(房、餐、⾞車、景、導)彈性規劃 雲端⼀一指搞定

透過⼿手機即時了解套票產品資訊與使⽤用狀況，取得在地消費優惠

2.便捷取卡

網路購買à網路付款 à卡⽚片郵寄到家

網路購買à現場付款 à現場取卡

交通體系 (⾞車)

商業體系

(房餐景導)

IN

現場購買付款 à現場取卡

1.交通與商業⼀一卡通(2C)

⼀一卡通

3.當地便捷的加購優惠服務(App)

優惠引導/ 加購服務 便捷使⽤用優惠

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Commercial Products Cloud Verification

Transportation Service

Offline Registration

Workable for Multi-Smart Card

Readers of Electronic Ticketing

•  Service  providers  can  provide  the  informaAon  of  standard  and  promoAon  products  and  services  via  this  system

20

The  Overall  Concepts  of  ETPS  for  Tourism  Services

Tour

Shopping

Transportation

Accommodation

Food

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The  architecture  of  ETPS •  The  five  main

 components  –  End  User  ApplicaAon  –  Service  Provider

 ApplicaAon  –  Electronic  Ticket

 Package  Sale  Server  –  Travel  Agency

 ApplicaAon  –  Electronic  Ticket

 Package  Management  Server  

Service Provider APP

Electronic Ticket Package Management Server

TravelAgent mgmt.

StoreMgmt.

Product contract mgmt.

Packagesmgmt.

Promotionactivity mgmt.

Customerbehavioranalysis

Salesmgmt.

Device/Readermgmt.

Smart Card mgmt.

Accounting report mgmt.

Third Party Payment

mgmt.

Electronic Ticket Package Sale Server

Generic package module

Dynamic Package module

Promotion activity module

Smart Card mgmt.

Accountmgmt.

Travel Agency APP

Package-sellingmodule

Refundmodule

InquirySmart card

records

Product verification

module

Express verification

moduleRedeem reports

End User Application

Package Tour List

My Packages

My card mgmt.

Hot spotsService

promotion module

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Case  Study •  In  experiments,  a  case  study  for  Sun  Moon  Lake  NaAonal  Scenic  Area  in  Taiwan  is  given  in  this  study.    –  Travellers  can  use  the  end  user  applicaAon  in  smartphone  to  get  the  low-­‐cost  and  convenient  tour  packages  with  group  travel  discounts.    

–  Service  providers  and  travel  agencies  can  provide  precise  product  recommendaAon  services  to  increase  their  sales  and  revenues  in  accordance  with  the  analyses  of  consumers’  behaviour  and  demands.  

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Case  Study •  The  service  scenarios  for  Sun  Moon  Lake  NaAonal  Scenic  Area  in

 Taiwan

Preparation

Plan a trip

On a trip

Upload product information Handle transportation service issue

Revise firmware of bus devices

Travel agent design packages * Sync offline data.

Customers browse website Order the package service *ATM for online shopping * Cash for on site shopping

Customer APP Cloud verification in store APP Offline registration on transport Offline data sync.

Get special discount for packages Deliver new cards Assign package order to customers’ old cards

Check package content

Scenario

Customer How to assign to cards Cloud verification in store Offline registration

NFC device in stores card reader on the bus

Create packages in e-ticket portal Set up offline data sync mechanism.

Regular upload transportation data

Cloud: assign in portal site

Offline: smart card reader

Get the product

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The  Electronic  Ticket  Packages

eTicket Platform Website

eTicket Packages

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CONCLUSIONS

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Conclusions •  Designing  a  system  to  saAsfy  tourists’  requirements  with

 LBS(locaAon  based  service)  applicaAons  is  an  important  issue  •  Therefore,  this  study  proposed  an  Electronic  Ticket  Package

 System  to  integrate  the  informaAon  of  tour,  business,  and  transportaAon  for  tourism  service  supplement.  

•  Customer  SaAsfy  up  to  86%  by  quesAonnaire.  •  Stores  increase  5~20%  revenue  in  our  alliance.  

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Luo Kuo-Shu (Jones) [email protected] 886-930-064-926 ITRI, Taiwan