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The Definitive Guide to Marketing Your Dental Practices
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Page 1: The Definitive Guide to Marketing Your Dental Practices

The Definitive Guide to Marketing Your Dental Practices

Page 2: The Definitive Guide to Marketing Your Dental Practices

Booking more new patients starts with kicking off a strong marketing campaign to reach out to them.

Page 3: The Definitive Guide to Marketing Your Dental Practices

As the online market continues to grow, dental practices have even more opportunities to reach out than ever before.

Page 4: The Definitive Guide to Marketing Your Dental Practices

Follow our guide to find out how you can best market your dental practices in 2015.

Page 5: The Definitive Guide to Marketing Your Dental Practices

The Main Focus

Page 6: The Definitive Guide to Marketing Your Dental Practices

HIGHLIGHT YOUR CALL TO ACTION. 79% of people looking for a dentist will book the appointment over the phone.

Page 7: The Definitive Guide to Marketing Your Dental Practices

When creating a new marketing piece, make sure your phone number is always visible and actionable.

Page 8: The Definitive Guide to Marketing Your Dental Practices

TRACK YOUR MARKETING EFFORTS. Keep up with all of your campaigns so you know which ones work and which ones don’t.

Page 9: The Definitive Guide to Marketing Your Dental Practices

Your Practices’ Message

Page 10: The Definitive Guide to Marketing Your Dental Practices

SHARE WHAT MAKES YOUR PRACTICES UNIQUE. Advertise the things about your offices that are interesting or convenient to them as a patient.

Page 11: The Definitive Guide to Marketing Your Dental Practices

Hot topics include price, special hours and step-by-steps for procedures.

Page 12: The Definitive Guide to Marketing Your Dental Practices

Your Website

Page 13: The Definitive Guide to Marketing Your Dental Practices

IMPORTANT PAGES. Your patients are most likely to visit your Contact Us, Meet the Team, Office Tour and landing pages.

Page 14: The Definitive Guide to Marketing Your Dental Practices

Personalize each page and make sure your contact info is clearly visible.

Page 15: The Definitive Guide to Marketing Your Dental Practices

Mobile browsing is more popular than ever before. Tweak your website for optimal mobile viewing.

Page 16: The Definitive Guide to Marketing Your Dental Practices

Social Media

Page 17: The Definitive Guide to Marketing Your Dental Practices

3 out of 4 people visit a practices’ Yelp page before booking an appointment.

Page 18: The Definitive Guide to Marketing Your Dental Practices

Encourage your patients to leave reviews without asking for positive ones.

Page 19: The Definitive Guide to Marketing Your Dental Practices

Browsing businesses on Facebook is also popular. Update your pages a couple times a week to get your name out there.

Page 20: The Definitive Guide to Marketing Your Dental Practices

Twitter and LinkedIn are among a pool of other social media sites that can help spread word of your practices.

Page 21: The Definitive Guide to Marketing Your Dental Practices

Our marketing guide features many more tips including SEO, online reputation, traditional and pay-per-click marketing.

Page 22: The Definitive Guide to Marketing Your Dental Practices

Download the guide to discover all the ways you can better market your practices in 2015.