The Definitive Guide to Campaign Set-Up & Optimization by Appnext

Webinar: The Definitive Guide to CPI

Campaign Set-up and Optimization

• 2,5 Words about the Appnext platform

• Milestones of the Campaign Set up

• Appnext Optimization Pillars

• Tips and Recommendations

• Q&A

Agenda

Quiz Time

Who is Ido Ungar?

1 2 3

2,5 Words About

Appnext

About Us

Appnext is a leading mobile monetization and app distribution platform, exclusively dedicated to building great mobile businesses by promoting apps.

Only App Discovery 100% Self-Serve Platform Programmatic CPI Bidding

Appnext GEO Distribution 2015 Installs

Where your apps will be promoted

Optimal Campaign Set-Up

Optimal Campaign Set-up

• Choosing an app• RON vs. Direct-Buy Campaigns• GEO targeting• Creative & Messages• Tracking

• Appnext Tracking• 3rd party

• Testing and activation

Quiz Time

The Appnext Baby BoomHow many kids are being born at Appnext in 2015?

4 23 11

Campaign Optimization Pillars

Optimizing by GEO

Optimization

! Run different campaigns for different GEOs

Benefits:

Optimal CPI Set-Up Bigger picture with no noise

Localization Leverage

Global vs. Local Campaign performance and KPIs

Creative & Messages

Optimization

! Run up to 3 creatives per campaign

! Strive to localize for the campaign GEO

Image creative evolution

Publisher Management

Optimization

! Publisher Relevance: App category targeting

! Manage by individual performance

! Optimal CPI bids – your current position per publisher

! Scale and Reach more publishers:

Direct-Buy Campaigns The Appnext Market Community outreach

Publisher Management

Optimization

Network campaign

with all publishersand the competitive rate

Stage I Stage II

TIP: remember to add

publishers along the time

Direct-Buy campaignwith white list publishers

And the highest rate

Network campaignWith all publishers - in order

to get the new ones

TIP: remember to exclude publishers

along the time

! Scale and Reach more publishers:

Direct-Buy Campaigns The Appnext Market Community outreach

Reports

By Date

Reports

By Country

By App

By Creative

What we believe in

Transparency

Community Marketplace

Control

Thank You

Shikma Klein SharonyAdvertisers Account Manager

e: [email protected] s: shikmaklein w: www.appnext.com