The Definite Guide to Online Lead Generation (Data driven ways to increase leads)

THE

DEFINITIVE

GUIDE TO

GENERATING

LEADS

In order to maximize your revenue,

you need at least 2 channels of

lead capture:

• One for those who are in the 4%

– or ready to buy now

• And something for the vast

majority – the 96% who aren’t

ready to buy now

Good housekeeping

for those hungry to

buy now:

Make sure your contact

details and a call to

action are obvious on

every page

Always place your

phone number on the

page

+ 1.8% in conversions

Make sure your copy

really ‘sells’ what your

products & services are

+ 30% in conversions

Use emotional words,

not necessarily just

product facts.

From Apple:

Create a Lead Magnet

The simplest way to

generate leads is to help

your users before they

buy from you

How to get your Lead

Magnet in the hands of

your ideal customers

Dan Zarrella

Popups don’t effect bounce rate, but do

enhance subscription rate

Try a header bar

Hello Bar

Try a ‘Smart Popup’

SumoMe

Use an exit popup

Bounce Exchange

Use a ‘scroll box’

Sumo Me

Use inline ‘content upgrades’ to increase

conversions by 785%

Backlinko

Use retargeting to generate significant ROI

AppSumo

Use sponsored blog posts to drive traffic from

leading newspapers

Outbrain

Use Lead Generation Cards on Twitter to

generate social media leads

Montys Monkey Cooking

Split Test EVERYTHING

Optimizely

Ignore Conventional Wisdom

DIYTHEMES

What to Test

1 vs 2 step opt in

Use simple

forms

LEFT OR RIGHT?

Visual Lizard

Make your call to action compelling

QuickSprout

Make sure your site works on mobile

Shopify stores have more mobile than desktop

visitors

Shopify

Split test CTA

Content Verve

Split test colours

Content Verve

Steal ideas from the best

ConversionXL

Give away a free trial

Marketing Experiments

Allow people to use a free tool

HubspotZarrella

Try different headlines

Try different headlines

Upworthy

Try a quiz

ConversionXL

Delay the sale for increased ROI

Perry Marshall

Try a video for 216% increase in conversions

Conversion Rockers

Hold a webinar

Wider Funnel

Keep testing, testing, testing

Sidebar: 2.7%

In the byline – 0.6%

Sticky Widget – 0.8%

Sumo Me List Builder – 5.2%

Header Course - 28% (slightly skewed as it only includes

those who clicked on the actual page)

Exit popup – 3.3%

Specific Bonuses related to the post- 21%

Welcome Gate – 14.89%

Landing Pages from Blog posts – 1.9%

A contest – 39%

VideoFruit

To see all the detail from the studies and a free

cheat sheet on this deck, please go to:

www.js-marketing.com

And learn how to generate

leads from any source – and

every social network