THE DECADE OF MOBILE
THE DECADE of MOBILE
Feb 23, 2016
THE DECADE of MOBILE. This used to be the centre of our world. Now It’s This . CLOUD COMPUTING CHANGES EVERYTHING. CLOUD COMPUTING CHANGES EVERYTHING. CLOUD COMPUTING CHANGES EVERYTHING. Arthur C. Clarke . “ANY SUFFICIENTLY ADVANCED TECHNOLOGY IS INDISTINGUISHABLE FROM MAGIC”. - PowerPoint PPT Presentation
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THE DECADE OF MOBILE
Private & Confidential – Copyright Addictive Ltd 2011
This used to be the centre of our world
Private & Confidential – Copyright Addictive Ltd 2011
Now It’s This
Private & Confidential – Copyright Addictive Ltd 2011
CLOUD COMPUTING CHANGES EVERYTHING
Private & Confidential – Copyright Addictive Ltd 2011
CLOUD COMPUTING CHANGES EVERYTHING
Private & Confidential – Copyright Addictive Ltd 2011
CLOUD COMPUTING CHANGES EVERYTHING
Private & Confidential – Copyright Addictive Ltd 2011
“ANY SUFFICIENTLY ADVANCED TECHNOLOGY IS INDISTINGUISHABLE FROM MAGIC”
• Arthur C. Clarke
Private & Confidential – Copyright Addictive Ltd 2011
Morgan Stanley believe each computing cycle is 10 times bigger than the lastSo mobile web is potentially 10 times bigger than the PC internet
Private & Confidential – Copyright Addictive Ltd 2011
The iPhone changed everything
Private & Confidential – Copyright Addictive Ltd 2011
Private & Confidential – Copyright Addictive Ltd 2011
Comscore data shows that mobile is mass market
Higher on chart = more female
Further to right = older
Size of bubbles = # of users
28 29 30 31 32 33 34 3533%
35%
37%
39%
41%
43%
45%
47%
49%
Browsed
Mobile Media
Purchased Ringtone
Unlimited Data Plans
Played GamesSocial Networking
Used App
Purchased Game
Made Own Ringtone
Listened To Music
Ringback
Demographics of Mobile Media Activities
Median Age
% F
emal
e
Product: MobiLens
Data: Three month average ending January 10
Country: UK- N= 15,824
Private & Confidential – Copyright Addictive Ltd 2011
Private & Confidential – Copyright Addictive Ltd 2011
c70% of sales are Smartphones
Private & Confidential – Copyright Addictive Ltd 2011
THE IDEA OF THE FIXED PHONE LINE BEMUSES KIDS
Private & Confidential – Copyright Addictive Ltd 2011
THE FIXED WEB WILL SOON SEEM EQUALLY ODD
Private & Confidential – Copyright Addictive Ltd 2011
Private & Confidential – Copyright Addictive Ltd 2011
“The new rule. Mobile First”
Eric Schmidt –Google
Private & Confidential – Copyright Addictive Ltd 2011
“We found out that we were the largest [mobile company] in the world measured by revenue. So yes, you should look at Apple as a mobile device company,"
Tim Cook – COO Apple
Private & Confidential – Copyright Addictive Ltd 2011
Facebook have 350mmobile users & talk of reaching billions…
Private & Confidential – Copyright Addictive Ltd 2011
Private & Confidential – Copyright Addictive Ltd 2011
F8 - Mobile & Social merge
Private & Confidential – Copyright Addictive Ltd 2011
FUTURE. NOW
Private & Confidential – Copyright Addictive Ltd 2011
Private & Confidential – Copyright Addictive Ltd 2011
15% of all US searches are mobile
“Mobile users are more prone to take immediate action. People searching on mobile have a higher intent.The time between intent and action has been narrowed.”
Private & Confidential – Copyright Addictive Ltd 2011
Private & Confidential – Copyright Addictive Ltd 2011
80% of brand sites are closed to mobile browsers
Private & Confidential – Copyright Addictive Ltd 2011
The opportunity; $50 billion
Private & Confidential – Copyright Addictive Ltd 2011
IT’S TIME TO [email protected]@addictivemobile.com@addictivemobile
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