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Transcript
The Death of Big Business
(As We Know It)
How Big Business Used to Work
Then This Happened
Exponential Innovation
Exponential Innovation is hard to predict
Input Becomes Unstable
Tesla was able to leapfrog by utilizing laptop battery
technology in their electrical cars
Material Innovation is no longer a 10% improvement year
over year
Everyone can produce
And demand is no longer
a function of marketing budget
Next Generation of Consumers don’t care about ownership
VS
A well-known car company recently lost $600m, because
social media changed demand for several of their brands in