The Cyber Smorgasbord

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The Cyber Smorgasbord

Presented byStephanie ZimmermanTraining Coordinator

Library System of Lancaster County

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http://www.flickr.com/photos/34427466731@N01/436654901

Build Community

Serve it up to the patrons …WHEREVER they are.


3http://www.flickr.com/photos/90011821@N00/566243279

Where are they?

ONLINE!

http://www.businessweek.com/magazine/content/07_24/b4038405.htm


http://www.businessweek.com/magazine/content/07_24/b4038405.htm

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What is Web 2.0?

Web 2.0 is an attitude, not a technology.-Ian Davis (CTO of Talis)

(Talis is an innovative technology company expert at managing semantically rich metadata and in delivering software and services for information management)

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What is Web 2.0?• Read/Write Web• Rich User Interface• Social Web• The Web as Platform• Users Create Value• Live Web• “Find others like you!”

Michael Stephens “The Hyperlinked Library” - http://tametheweb.com/hyperlinkedlibrary/StephensHyperlinkedMasterFall2008.pdf

http://tametheweb.com/the-hyperlinked-library/

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Rich User Interface (not!)

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Rich User Interface

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Rich User Interface

The software tries to figure out what I want

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The Web as Platform

The Web is now a place to do things.

Second Psychedelic Life - http://www.flickr.com/photos/44631364@N00/435369048


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The Web as Platform

Free word processor

http://docs.google.com

http://docs.google.com/

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Users Create Value

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Technological Changes

+Accessibility of Production Tools

+Distribution Media

Social, Economic & Political Changes and the Way People Communicate

Howard Rheingold – http://vlog.rheingold.com

http://vlog.rheingold.com/

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The Cyber Smorgasbord Menu

Appetizers

Beverages

Entrees

Sides

BLOGS

PODCASTS

PHOTO SHARING

VIDEO SHARING

WIKIS

IM

TWITTER

RSS

SOCIAL NETWORKING

GAMING

SOCIAL BOOKMARKING

TAGS

VIRTUAL WORLDS

-Choose the items from the menu that will serve your library the best.

15http://www.flickr.com/photos/58971759@N00/2125478238

WAIT…

WHY?


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THIS is why!

Helene Blowers – http://librarybytes.com

http://librarybytes.com/


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BLOGS• Short for “web log”• An easy to use online publishing tool• Lists content in reverse date order • A great way to engage staff & library users

in conversation– Interactive when comments enabled


Helene Blowers – http://librarybytes.com




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BLOGS• Can be locally or remotely hosted

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Types of Biblioblogs• Library News Blogs• Marketing & Promotion Blogs• Materials/Resources Blogs• Service-Oriented Blogs• Project Blogs• User-Specific Blogs• Association & Organization Blogs• Conference Blogs• Internal Blogs• Librarian’s Blogs


“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens


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Provide Content and Information

http://www.aadl.org/ - Ann Arbor MI

http://www.aadl.org/

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Promote a Collection

http://lansinglibraryyouth.blogspot.com – Lansing MI

http://lansinglibraryyouth.blogspot.com/

http://lansinglibraryyouth.blogspot.com/

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For a Specific Audience

http://lansinglibraryadult.blogspot.com/ - Lansing MI

http://lansinglibraryadult.blogspot.com/



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From…

http://plainfieldlibrarydirector.blogspot.com/ - Plainfield IL

http://plainfieldlibrarydirector.blogspot.com/

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A Patron Blogs

http://vielmetti.typepad.com/superpatron/ - Ann Arbor MI

http://vielmetti.typepad.com/superpatron/

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Creative Titles

http://blog.brooklynpubliclibrary.org/ - Brooklyn NY

http://blog.brooklynpubliclibrary.org/

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Professional Development

http://www.lisnews.org/




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Local Examples

http://palibblogs.wik.is/




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Local Examples





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Local Examples





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Local Examples





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Libraries that Blog

http://www.blogwithoutalibrary.net/links/index.php?title=Welcome_to_the_Blogging_Libraries_Wiki





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Librarians that Blog

http://liswiki.org/wiki/Weblogs



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Implementing Library Blogs


• Gather a strong blog team• Choose the software and host• Create & customize the look and feel• Train your staff• Launch with a soft opening



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Best Practices for Library Blogs


• Read and evaluate as many blogs as you can

• Learn the ethics of posting to a blog• Find your voice and develop a mission• Create staff buy-in• Focus on content• Share authorship• Post often and succinctly



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Best Practices for Library Blogs


• Tag your posts• Develop a style guide• Take the time to train staff about posting to

a blog• Integrate blogs into your site• Create a feeling of transparency• Be human (1st person) and give good voice• Designate a point person to review content



36http://littleoslo.com/eng/blogpoly.htm

http://littleoslo.com/eng/blogpoly.htm

http://littleoslo.com/eng/blogpoly.htm

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Podcasts


• 2005 word of the year– Combines the word “iPod” with “broadcast”

• An audio file that is available through RSS– Audio on demand (mp3 popular format)– Usually have option to play file without subscribing

• Play back on computer or portable media players

• An effective way to engage youth and market library services

Helene Blowers – http://librarybytes.com and http://en.wikipedia.org/wiki/Podcast




http://en.wikipedia.org/wiki/Podcast

http://en.wikipedia.org/wiki/Podcast

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Podcatching Software

http://shop.cafepress.com/design/15970888

http://shop.cafepress.com/design/15970888

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My iTunes

http://www.apple.com/itunes/




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Portable Media Players

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Podcast Directories

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Podcasts in General

http://www.whitehouse.gov/rss/




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Podcasts in General

http://www.nytimes.com/services/xml/rss/index.html



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Podcasts in General

http://twit.tv/

http://twit.tv/

http://twit.tv/

http://twit.tv/

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Podcasts in Libraries

http://www.opal-online.org – Tom Peters TAP Information Services

http://www.opal-online.org/

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http://www.lansing.lib.il.us/podcasts.html – Lansing IL

http://www.lansing.lib.il.us/podcasts.html

http://www.lansing.lib.il.us/podcasts.html

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http://www.homerlibrary.org/audioreviews.asp - Homer Glen IL

http://www.homerlibrary.org/audioreviews.asp

http://www.homerlibrary.org/audioreviews.asp

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http://www.fairfaxcounty.gov/library/bookcast/ - Fairfax Co. VA

http://www.fairfaxcounty.gov/library/bookcast/



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MORE Podcasts in Libraries

http://www.libsuccess.org/index.php?title=Podcasting





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Podcasts for Professional Development

http://uncontrolledvocabulary.com/




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http://talk.talis.com/




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http://www.lisnews.org/pseudo_masthead_listen_lisnews_org_podcast

http://www.lisnews.org/pseudo_masthead_listen_lisnews_org_podcast

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http://tisfortraining.wordpress.com/




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10 Points on Podcasting in Libraries


1. Could be called “audio blogging”2. Libraries are using podcasts to share and

syndicate audio content3. Adds even more dimension to the library’s

voice4. Requires equipment you probably already

have5. Takes time and a commitment to the service



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6. Content abounds in the library setting for podcasting• Augment a teen-driven Web site• Oral histories• Online storytimes• Local storytellers telling a story• Internal training• External training• Promotion of library events: interviews, music

programs



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7. Having presence in iTunes is a good thing8. Think about loaning podcast devices at your

library9. Involve your users10.Create a podcast studio or digital creation

station(s) in your library



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Photo Sharing


• Publishing or transfer of a user’s digital photos online

• Allows you to share publicly or privately

http://en.wikipedia.org/wiki/Photo_sharing




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Photo Sharing Sites

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flickr• Photo-sharing site• Online community• One of earliest Web 2.0 applications• Many bloggers use as a photo repository• Allows photos to be tagged and browsed• Hosts over 2 billion images

http://en.wikipedia.org/wiki/Flickr



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My flickr

http://www.flickr.com/photos/slzimm1

http://www.flickr.com/photos/slzimm1

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Libraries that flickr

http://www.flickr.com/photos/hennepincountylibrary/ - Minnetonka MN

http://www.flickr.com/photos/hennepincountylibrary/



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http://www.flickr.com/photos/11329886@N00/sets/72157594291410121 - Lenexa KS

http://www.flickr.com/photos/11329886@N00/sets/72157594291410121

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http://flickr.com/photos/hersheypubliclibrary/ - Hershey PA

http://flickr.com/photos/hersheypubliclibrary/

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http://www.flickr.com/photos/gwinnettcountypubliclibrary/sets/72057594070076072/- Lawrenceville GA

http://www.flickr.com/photos/gwinnettcountypubliclibrary/sets/72057594070076072/

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Good flickr Profile

http://www.flickr.com/people/gwinnettcountypubliclibrary/ - Lawrenceville GA

http://www.flickr.com/people/gwinnettcountypubliclibrary/



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Involve!

http://www.hclib.org/pub/bookspace/hpphotos.cfm- Minnetonka MN

http://www.hclib.org/pub/bookspace/hpphotos.cfm



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Library of Congress flickrs

http://www.flickr.com/commons




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Library Groups in flickr

http://www.flickr.com/groups/librariesandlibrarians/




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Library Groups in flickr

http://www.flickr.com/groups/librariancards/




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Get Creative

http://www.flickr.com/photos/80464212@N00/sets/72157602100601598/ - Champaign IL

http://www.flickr.com/photos/80464212@N00/sets/72157602100601598/

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Hints for Using flickr in Libraries


• Allow flickr access on library computers• Tag! Note! Comment!• Create a useful profile in flickr for your library

– Contact info, mission, vision and URL• Tell stories!• flickr makes the library human• Check out these links about the legality of it

all:– Laws for Using Photos You take at Your Library

http://www.infotoday.com/mls/sep08/Carson.shtml – Legally, should Libraries NOT be Using flickr?

http://tametheweb.com/2008/09/18/legally-should-libraries-not-be-using-flickr/



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Video Sharing


• Uploading video clips to an Internet website• Video host stores the video on its server• Offers different types of code to allow others to

view the video

http://en.wikipedia.org/wiki/Video_sharing




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Video Hosting Services

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Video Blogs


• Sometimes shortened to vlog• A blog whose medium is video• Use RSS for syndication• Subscribe with aggregator• A fun way to promo library services• Fastest growing communication channel on

the Web

Helene Blowers – http://librarybytes.com and http://en.wikipedia.org/wiki/Video_blog




http://en.wikipedia.org/wiki/Video_blog

http://en.wikipedia.org/wiki/Video_blog

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Video Blogs in General

http://www.rocketboom.com/vlog/




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http://dailybuzz.mobuzz.tv/




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http://revision3.com/tekzilla/

http://revision3.com/tekzilla/

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Video Blogs in Libraries

http://www.gailborden.info/m/content/view/411- Elgin IL

http://www.gailborden.info/m/content/view/411

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http://www.ahml.info/vlog/ - Arlington Heights IL

http://www.ahml.info/vlog/



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http://www.youtube.com/watch?v=O-qujBrz8W4- Arlington Heights IL

http://www.youtube.com/watch?v=O-qujBrz8W4



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http://www.youtube.com/matthewslibrary - Fredericksburg PA

http://www.youtube.com/matthewslibrary

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Video Contests

http://teens.denverlibrary.org/media/youtube.html - Denver CO

http://teens.denverlibrary.org/media/youtube.html

http://teens.denverlibrary.org/media/youtube.html

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Video Contests

http://www.youtube.com/group/librarylaughs - Lancaster PA

http://www.youtube.com/group/librarylaughs

http://www.youtube.com/group/librarylaughs

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Video Tutorials

http://www.youtube.com/watch?v=tKvR0OC4nYc




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Video Tutorials

http://www.youtube.com/user/askacpl - Fort Wayne IN

http://www.youtube.com/user/askacpl



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Video Tutorials

http://www.youtube.com/watch?v=EramdKlwzS4- Fort Wayne IN

http://www.youtube.com/watch?v=EramdKlwzS4



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For Fun

http://www.youtube.com/watch?v=vrtYdFV_Eak – South Bend IN

http://www.youtube.com/watch?v=vrtYdFV_Eak

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For Fun

http://www.youtube.com/watch?v=dEOg8-EzQpQ




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Make a Statement

http://www.new.facebook.com/pages/Banned-Books-Week/20181651661#/video/video.php?v=27005783953

http://www.new.facebook.com/pages/Banned-Books-Week/20181651661#/video/video.php?v=27005783953

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Tips for Using Video in Libraries


• Watch how others are doing it• Get your patrons involved• Allow them to be shared and rated• Tell more stories!• Post to YouTube to go viral


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An Interactive Library


• Familiar:– Programs– Catalogs– Websites

• Social Networking:– Potential to connect these 3 pillars and take patron

interaction to a new dimension• Challenge:

– Convincing the doubters

Steve Campion – http://librarystream.wordpress.com/


http://librarystream.wordpress.com/

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How Do We Do This?


• Education• Mix education with a little imagination: Apply

the social web to the library• Build an Interactive Library:

– Convince a few key people to consider integrating social networking into existing library activities

• PLAY – PLAY – PLAY… and then PLAY some more


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10 Steps for Staff Buy-In for Technology Projects


1. Listen to your staff2. Involve staff in planning3. Tell stories4. Be transparent5. Report and debrief6. Do your research7. Manage projects well8. Formally convene the Emerging Technology Group9. Training 2.0: Let everyone play and experience10. Celebrate Success

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Go Download This NOW:

http://tametheweb.com/the-hyperlinked-library/ – Michael Stephens

http://tametheweb.com/the-hyperlinked-library/

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Check Out This Resource

http://socialwebhandson.wik.is/

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Don’t Feel…


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Don’t Fear Change

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Be excited and willing to take the leap!!


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Links in this Presentation

• Find everything you need at this blog post:

http://lslctraining.blogspot.com/2008/09/cyber-smorgasbord.html

• Link to presentation on slideshare:http://www.slideshare.net/Slzimm1/the-cyber-smorgasbord-presentation/

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Where to Find Me• email: [email protected] • GoogeTalk: Slzimm1• AIM: Slzimm1• blog: http://lslctraining.blogspot.com • del.icio.us: http://del.icio.us/Slzimm1 • facebook:

http://www.facebook.com/people/Stephanie_Zimmerman/608842054

• Linkedin: http://www.linkedin.com/in/slzimm1 • twitter: http://twitter.com/Slzimm1 • flickr: http://www.flickr.com/photos/Slzimm1 • bloglines: http://www.bloglines.com/public/LSLCTraining • friendfeed: http://friendfeed.com/slzimm1 • YouTube: http://www.youtube.com/lslctrainer

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Contact Info• Stephanie Zimmerman

Training CoordinatorLibrary System of Lancaster County1866 Colonial Village Lane, Suite 107Lancaster PA 17601phone: 717.207.0500 x 1281fax: 717.207.0504email: [email protected]: www.lancasterlibraries.orgTraining Blog: http://lslctraining.blogspot.com

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