The Cyber Advantage

The Cyber AdvantageDo you need an advantage in the auto cyberspace?

by

Strada iQSeptember 2013

InternetHow often do you hear “Internet” in most discussions of the auto business

especially at the dealer level.

Social MediaAnother tired out term, if you are not involved in

social media, and so on.

TwitterYes, you need an

account

You TubeYou need you own

channel

FacebookYou need a page and avatar on your site.

Webinar/SeminarYou need to attend the

latest.

Who has time for all this stuff, its dizzying. Every vendor has

a better solution than the other.

We have a business to run, and little time, and soon drowning in data from the various

software.Is there a solution?

Time is a limited and precious resource Its an advantageIts an equalizer

Everyone gets the same amount

What is the big deal with time?Besides not having enough and

needing more.

That is precisely the point, everyone is scrambling for time.

Whoever has optimized the use of

time has an immense advantage.

Its that simple?

It sure is, and the reason it flies under everyone’s radar screen.

Most folks are muddling through the trees and losing the forest.

Forest = Time

Time• Subtle• Equalizer

Strategy• Defined• Unique

Tactics• Versatile• Discreet

When you swim with the pack, you are a

follower with a diluted and pedestrian strategy.

You are not competing in cyberspace.

Behind the 8 Ball

Are you behind the 8 Ball?

You are behind if you are a

follower.

You are behind if your

strategy is not defined and pro active.

You are behind if you are not

competing and winning in cyberspace.

Ask yourself: Are you

winning in

cyberspace?

Do you have an advantage with your digital dealership?

Do you have a compelling

presence?

Do you exude passion,

enthusiasm, persuasion?

How do you start

winning in cyberspace?

Simple!

Break out of the

cookie cutter mind set.

Cookie Cutter?

Yes…when everyone is doing the same thing, using the same software, the same apps, and getting lost in the trees.

Bogging down in a bunch of details, losing control of the variables, perhaps even being in denial mode.

True Story

A dealer builds and starts a new dealership. Invests millions in the brick and mortar, personnel, equipment, furniture, and

various technologies. Agreed…it’s a steep learning curve.Is he competing in cyberspace?

The website is totally behind the 8 Ball its almost comical.But the dealer has a web site, a Facebook page, a Twitter account, they

are all there.This dealer with millions in brick and mortar is not competitive in

cyberspace.What do you think his competition is doing?

20 years ago

the intersection

We crossed

Why are so many

still challenged by the additional

variables?

For some mysterious reason some remain

challenged by historical variables.

They are struggling to cross the intersection.

Some that have crossed remain mired in the

trees, failing to grasp the forest.

I-DEALERNAVIGATE THE AUTO RETAILING LANDSCAPE

By

Strada IQNovember 2010

What are some of the

variables?

Click on the PowerPoint

How Fast is Fast?How fast can you think?

You have to acquire more speed on a daily basis. Its never fast enough…

It has to be faster, more seamless, and simple…very simple.

Agreed…its demanding.

Speed = Advantage