The Cutting Edge of Mobile

The Cutting Edge of Mobile

Mobile Panelist

Maya Mikhailov EVP/ CoFounder GPShopper@gpshopper

In addition to leading mobile strategy for GPShopper, an award-winning mobile platform, Maya is also an Adjunct Professor at NYU, where she specializes in Mobile Strategy and Planning.

Michael BeckerMarket Development & StrategySomo Global@mobiledirect

Michael is driven by a passion for entrepreneurship, evangelism and scholarship. He is dedicated to a life of learning and helping others achieve success through mobile.

David GalanteSr. Product ManagerExactTarget@davidgalante

David has been working on mobile technology for 15 years. While at Motorola, PacketVideo and Alcatel-Lucent he’s seen the mobile market transform and is excited about the future!

Hasan ElkomeyDirector of Digital StrategyMobile Fusion@mobile_fusion

Hasan oversees business strategy development in mobile, social media, and multichannel marketing. He plays a key role in overseeing cross-disciplinary strategy group, providing user-centric marketing.

THE MOBILE CONVERSATION SHOULD FOCUS ON WHERE TIME IS SPENT

ENGAGEMENT THE NORTH FACE

24 minutes of monthly engagement per user

IBEACONS – THE REVOLUTION IN LOCTION EXPERIENCE

‘Wear it’ examplesWear It:

‘Scan it’ ExamplesScan It:

ISIS Mobile Wallet

‘Share it’ ExamplesShare It:

Augmented Reality: Use Mobile To Enhance Brand + Sell More

http://www.youtube.com/watch?v=4erNe_NpdyE

IKEA

New Devices and Contexts

• Source: Google Internal Data, 2011. % of each platform’s traffic shown hourly for one day. Does not indicate absolute or relative traffic volumes.

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Tablet Mobile Desktop

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Hourly Distribution of Searches by Platform(doesn’t reflect absolute traffic volume)

Mobile In-Store

Research provided by Google

Thank You!

Questions?

Maya Mikhailov EVP/ CoFounder GPShopper@[email protected]

Michael BeckerMarket Development & StrategySomo Global@[email protected]

David GalanteSr. Product ManagerExactTarget@[email protected]

Hasan ElkomeyDirector of Digital StrategyMobile Fusion@[email protected]