The Customer Centric Way to Obtain Wireless Numbers Through Directory Assistance Infoproval By Patents Pending Click to Proceed.

The Customer Centric Way The Customer Centric Way to Obtain Wireless Numbers to Obtain Wireless Numbers

Through Directory Through Directory Assistance Assistance

InfoprovalBy

Patents Pending

Click to Proceed

NxSteps Communications

NxSteps Communications

TAKING THE NXSTEP

Confidential and Proprietary 2Copyright NxSteps 2007

Problem

In a called party pays environment, privacy groups are concerned that marketer’s will have easy access to

mobile subscribers.

In a called party pays environment, privacy groups are concerned that marketer’s will have easy access to

mobile subscribers.

SPAM

Privacy

TELEMARKETINGTELEMARKETING

Click to Proceed

NxSteps Communications

NxSteps Communications

TAKING THE NXSTEP

Confidential and Proprietary 3Copyright NxSteps 2007

Background

Wireless number in directory service has been widely discussed in the mobile industry

Cingular (at&t Mobility) early industry leaderVerizon resisted idea on privacy basis Opt-out / Opt-inPenalties for telemarketing use of directoryService will happen

How remains unansweredClick to Proceed

NxSteps Communications

NxSteps Communications

TAKING THE NXSTEP

Confidential and Proprietary 4Copyright NxSteps 2007

Social Need for Wireless Directory Assistance

Certain safety and security needs warrant mobile numbers being offered in the directory

Users are migrating to a mobile phoneMobile number ‘indexing service’ will become a must to allow future communications

Examples:A babysitter needs to contact the parents in an emergencyA school needs to contact a parent who is not in the officeAn elderly parent is taken to the hospital and can not remember their care giver’s cell numberA loved one is in an accident and is not able to give a contact number

Click to Proceed

NxSteps Communications

NxSteps Communications

TAKING THE NXSTEP

Confidential and Proprietary 5Copyright NxSteps 2007

NxSteps Solution Infoproval

Infoproval allows the mobile operator to ask for subscriber permission to release directory information

Per occurrence basis

Allow subscriber to:Always accept

Always reject

From OpCo – John Smith 404-843-0431 is requesting yourDirectory information. May we release it?YesCall Now / MoreYes

From OpCo – John Smith 404-843-0431 is requesting yourDirectory information. May we release it?YesCall / MoreYes

Click to Proceed

NxSteps Communications

NxSteps Communications

TAKING THE NXSTEP

Confidential and Proprietary 6Copyright NxSteps 2007

Infoproval Service Offering

Send Premission

Screentime out

or proceedmessage

Dial *67 and

Phone Number

Dial

Phone Number

From OpCo – John Smith

404-843-0431 is requesting your

directory information. May we

release it?

Yes

Call / More

You can call John Smith

404-843-0431 while blocking your

calling identification.

Would you like to call now?

Call – block my ID

Call – show my ID

From OpCo – 2:30

Tuesday September 22 ndJohn

Smith 404-843-0431 requested

your directory information.

Call Now

Release information

More

SendPremission

Click to Proceed

NxSteps Communications

NxSteps Communications

TAKING THE NXSTEP

Confidential and Proprietary 7Copyright NxSteps 2007

Infoproval Service Offering – Fully Developed

Subscribers can set their mobile to automatically respond to a permission request

Always Accept / Reject

You will be asked each

time a request for your

directory information

is received,

We will ask your permission to

release your information when

others request it through directory

assistance. You can set your phone

to automatically respond to

Directory inquiries. How would you

like to handle these inquiries?

Always accept

Always decline

Ask me every time

Set to alwaysreleases

information

Set to alwayswithhold

information

Set to alwayswithhold

information

Set to userinquiry

XXXXXX

XXXXXX

XXXXXX

Directory assistance

Your mobile will

now accept all requests

of this type.

Your mobile will

now decline all requests

of this type.

Applications Menu

Tuesday September 22nd John

Smith requested your directory

information. Your mobile was

set to automatically accept these

requests.

Change auto response

Call now

Splash Screen Always accept only

You can call John Smith

404-843-0431 while blocking your

calling identification.

Would you like to call now?

Yes and block my number

Yes - do not block my ID

No

Click to Proceed

NxSteps Communications

NxSteps Communications

TAKING THE NXSTEP

Confidential and Proprietary 8Copyright NxSteps 2007

Significant High Margin Opportunity

US Cellular Industry200M customers

5-18 DA calls per customer / yr

$1.25 - $1.75 average charge for DA call

Cellular operator gets 30% - 50% of DA

Yearly RecurringRevenues

$607Mto

$1097M

$0.25+$0.25+APRU Increase!!!APRU Increase!!!

Click to Proceed

NxSteps Communications

NxSteps Communications

TAKING THE NXSTEP

Confidential and Proprietary 9Copyright NxSteps 2007

Infoproval Key Benefits

Consumer controls access to their informationAnswer a real defined need in the market

Resonates well with consumers and privacy advocates

High margin 1/3rd of a billion opportunity for at&t

Many have pursued this market because of size and profitability

No answer for the privacy issue

Does not allow others to erode information service revenues

Free / 1-800 411 providers, Skype, New entrants

Highly profitable for all constituent groups

Click to Proceed