Social Media 101 03.08.16 | The Co//ab Presented By: The Creative Exchange
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Social Media 10103.08.16 | The Co//ab
Presented By: The Creative Exchange
What is social media?
WHO: Everyone. Humans, robots, brands, political figures, animals, etc.
WHAT: Digital Platforms that allow us to create profiles, connect with others, and interact online.
WHEN: All the time, always on!
WHERE: Online...and sometimes off.
WHY: To create connections and engage when we are not together. To share information with
more than just the people we know. To connect with those who have common interests….or not so common interests.
FacebookWhat can you share?
Articles, photos, videos, events, etc.
Audience
87% of adults 18–29 use Facebook73% of adults 30–49 use Facebook63% of adults 50–64 use Facebook56% of adults 65+ use Facebook
Frequency:
4-13 posts per week
What business needs to utilize this?
Organic B2C and B2B, Paid B2C
TwitterWhat can you share?
Text with links, photos, videos, gifs and polls
Audience
37% of adults 18–29 use Twitter25% of adults 30–49 use Twitter12% of adults 50–64 use Twitter10% of adults 65+ use Twitter
Frequency:
5+ tweets per day
What business needs to utilize this:
Organic B2B and B2C, B2B paid
InstagramWhat can you share?
Photo and video content accompanied by text captions.
Audience
53% of 18–29 year olds use Instagram25% of 30–49 year olds use Instagram11% of 50–64 year olds use Instagram6% of people 65+ use Instagram
Frequency:
3-8 posts per week
What business needs to utilize this?
Organic and Paid B2C
Secondary Channels
Questions?
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