The creation of Danbits - how to test af startup in 10 weeks
Jan 13, 2015
The concept described is how to build a web searchengine within a niche vertical, and test it lean on a small market (Denmark). The slidedeck was used at an examination at the Danish IT University in Digital Entrepreneurship.
Read the full story on how we did it here http://blog.yggdrasil.me/post/53587766041/how-we-build-and-validated-a-startup-concept-in-10 and see the process of which is was done in video here https://vimeo.com/64520024
Read the full story on how we did it here http://blog.yggdrasil.me/post/53587766041/how-we-build-and-validated-a-startup-concept-in-10 and see the process of which is was done in video here https://vimeo.com/64520024
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Transcript
It’s a jungle!
MarketUntrustworthy - Confusion - Many
designs
Target group: New mothers - Confused period - No prior experience - they wont go out and shop as much
SolutionDanbits creates a bridge between webshops and users by selectively exposing the buyers
to recognized sellers.
1 Search
2 Featured
Childrenclothes?Where should I look!
Buy!
(affiliate)
Theory of Science
Hypothehis validation- previewing a data centrisk approach
What are people looking for?
✓Words used in the search engine. Information used to chose featured products.
What are people doing?
✓Which featured products do people look at?
✓How much time do users spend on the site?Converse
shoosHummel dress
Molo flyverdragt
Pompom sutsko
Hollys body
Initial tracking points
AB testing: Test 1
BAD result!
SUPER BAD results!
AB testing: Test 2 (two changes)
Good improvement
Awesome improvement!
Where are we:
✓.
Where are we:
✓. ✓.( )
Where are we:
✓. ✓.( )
Where are we:
Next steps:
✓ Optimize site further
✓ Customer acquisition
✓ Focus on revenue
Continue to:
Thank you for your time :)
.com
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