THE COURT OF SOCIAL GRIEVANCES An online platform leveraging social media to resolve disputes Because justice is a spectator sport. 1 Presented by Lilly.

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THE COURTOF SOCIAL GRIEVANCES

An online platform leveraging social media to

resolve disputes

Because justice is a spectator sport.

Presented by Lilly Ghahremani, JD, MBA

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WHAT’S THE PROBLEM WITH THIS PHOTO?

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THE VISION

Social media is home base for self-expression and our

“second lives”.

The court that matters today is the court of public

opinion. And yet it has no permanent residence.

Let’s capture the energy of the online world and use it to

provide a reliable platform for the resolution of

personal disputes.

COMMUNITY. QUICK ANSWERS. FUNNY & SOCIAL.

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HOW ARE PEOPLE CURRENTLY SOLVING PROBLEMS IN THEIR

L IVES?

Social media • We go here by the millions to vent. We love talking about

ourselves.

Advice chat boards • Yahoo Answers, etc. No community, no incentive. Basic &

unattractive.

ODR sites • Heavy and legal.

The legal system • Expensive. Time-consuming. Intimidating. Skepticism. • Doesn’t cover the issues that keep us up at night.

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THE APPEAL OF ONLINE SOLUTIONS

Crowdsourcing• We now reach out to strangers for financial

solutions, why not emotional?

Comfort • The easy way to communicate.

Instant gratification • The “solution” to your problem can be delivered

online

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COURT IS NOW IN SESSIONTHE TRIFECTA

A single-source solution for:

Social disputes and questions• Have fun & gain loyalty

Customer complaint resolution (C2B)• Reinforce brand equity through positive PR

Minor legal cases

The road ahead: higher stakes issues & diverse revenue sources

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TAKE IT TO THE JURY! ( T R U E S T O R Y ! )

What’s the problem?

“I asked my husband for a ring, and he suggested I spend the money on a tummy tuck instead!”

Who are the “players”?

A vs. M (her vs. him)

What are the facts? A: 10 yr anniversary, twins, unsolicited insult, never buys jewelry

M: She doesn’t deserve it

What do you want? A: A gift - and an apology!

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WHY IT WORKS

Something for every personality• The Plaintiff, The Jury, Judges, Advisors, The Defendant,

Voyeurs & Friends

Reality legal programming is on the rise• Judge Judy: Sept 2013 averaged over 9.4M viewers — its

best premiere-week viewership in 10 years; ahead of any other syndicated daytime show in terms of total viewers

Relatable • The consumer relates to reality TV, because “the events

depicted could just as easily have happened to [them]” (Kilborn, 424)

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IT’S ALL ABOUT THE APPROACH

BE THE EFFICIENT OPTION • An accessible, time and cost-effective way to address - and

resolve - personal matters.

ENTERTAIN THEM • Draw from the power of social networks for a “jury of your

peers”. Distinguish ourselves from law by having a sense of humor about it all.

INSPIRE FREQUENT USE• Diversify with various avenues & reasons for user

engagement, all under one umbrella (much like a court system).

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$TRATEGIES

Targeted Product Advertising• Uniquely motivated users

Referral Services • Attorneys and other experts issue “opinions”

Corporate Memberships • Large corps with emphasis on culture agree to have

customer issues resolved publicly (Zappos, Southwest Air, Virgin, etc.)

Co-branding • Go to market strategy bolstered by partnering with existing

community owners and co-branding with celebrities and others

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GROWING THE AUDIENCE

Case of the Day highlights

Popular jurists

Compile/archive wisdom from past cases

Add new corporate members

Offline marketing events (appearances, live shows,

etc.)

Global potential: China, the world

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WHO WE ARE

Multi-disciplinary, diverse team.Lilly Ghahremani, JD, MBA

• Self-hating attorney. Brand licensing. Marketing & communications strategist. Social media addict. UCLA School of Law/CA Bar.

Ali Rahimi, MBA • Over 15 yr. business development, M&A and strategic alliances expertise. Previously CEO of

Saferep, and COO of Himojo. Two successful exits. Has worked with Apple, Netscape, WebMD, Time Warner, in addition to serving in a number of advisory and board seats.

Benjamin Queen• Operations expert with a focus on business process design, biz dev, and strategic alliances. His

insights have been used by Juniper Networks, PricewaterhouseCoopers, eLoyalty, Marsh Inc., Goldman Sachs, American Express, The New York Mercantile Exchange and The Vanguard Group.

ADVISORS:

Ms. Nassim Sarraf– Global alliance management to drive product development (Sony), advertising & corporate

mktg

Mr. Jerald Shaevitz – Co-founder of Semi-Gas, Managing Partner KLM Capital Group, CFO Gasonics BS, MS, JD

(UCLA School of Law)

Mr. David Bartnicki –15 yr+ commercial software development. Founder Westbay Services, BS/MS Computer

Science

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CONCLUSION

We are a dynamic team that is passionate about building fun, profitable

products that use technology to make people’s lives better

Go to market strategy: partner with existing community owners & co-

branding

Advertisement as well as transaction-based revenue model

Problems are an evergreen market.

We invite you to explore the opportunity of The Court and join us in building our vision.