THE CORPORATE SOCIAL RESPONSIBILITY L & t new

A PROJECT REPORT

ON

THE CORPORATE SOCIAL RESPONSIBILITY

OF

LARSEN & TOURBRO

BYMiss. Komal Talashilkar(A Report submitted in partial fulfillment of the requirements of MMS program of MUMBAI UNIVERSITY, MUMBAI.)Submitted to

Dr. D V KULKARNI

Dr. MADHURI NATOOSAKET COLLEGE OF MANEGMENT.

KALYAN (E)A PROJECT REPORTONTHE CORPORATE SOCIAL RESPONSIBILITYOFLARSEN & TOURBRO

By

Miss. Komal Talashilkar

A PROJECT REPORT

ON

THE CORPORATE SOCIAL RESPONSBILITY

OF

LARSEN & TOURBRO

IN PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE COURSE

MASTER OF MANAGEMENT STUDIES

UNIVERSITY OF MUMBAI (MMS I )(SEMESTER- I)SUBMITTED BY

Miss. Komal TalashilkarBATCH: 20011-2013

UNDER THE GUIDANCE OF

PROF.D.V KULKARNI

PROF. Mrs. MADHURI NATOO SAKET COLLEGE OF MANAGEMENT

KALYAN (E)

DECLARATIONI, KOMAL TALASHILKAR, student of MMS 1ST Year Semester 1 (2011) hereby declare that I have completed the project on "CORPORATE SOCIAL RESPONSIBILITY OF LARSEN & TOURBRO ". I further declare that the information contained in this project is genuine, true and fair to the best of my knowledge.

Place: MumbaiDate:

Signature of StudentACKNOWLEDGEMENT

It gives me a great pleasure to present a project study on CORPORATE SOCIAL RESPONSIBILITY OF LARSEN & TOURBRO. This project is my effort to present in a nutshell, information about THE LARSEN & TOURBRO.I present this project study to my college for MMS course, as part of first semester. I thank the almighty GOD for showering his blessing. I thank my guide MRS. NATOO MAM for her able and unconditional guidance without which it was not possible for me to complete my dissertation. I also acknowledge this project to my college, our Director MR. KULKARNI SIR, and my whole college staff.I would always be thankful to all my friends, colleagues and family members whose constructive criticism and unconditional help went long a way in the due course of this project. And also my deepest gratitude to all the persons who helped me directly or indirectly in completing this work.

Komal Talashilkar

MMS 1st Year INDEX

SR. NO.PARTICULARSPAGE NO.

1.INTRODUCTION7-10

2.HISTORICAL PERSPECTIVE11-12

3.OVERVIEW & PROFILE OF LARSEN & TOURBRO 13-27

4.CORPORATE SOCIAL RESPONSIBILITY OF LARSEN & TOURBRO 28-41

5.CONCLUSION42

6.BIBLOGRAPHY43

CHAPTER NO.1

INTRODUCTION ABOUT CSR

1.1 Meaning

1.2 Definition

1.3 Criticisms

1.1Meaning of CSR:

Corporate social responsibility(CSR, also calledcorporate conscience,corporate citizenship,social performance, orsustainable responsible business)is a form ofcorporateself-regulationintegrated into abusiness model. CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical standards, and internationalnorms. The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities,stakeholdersand all other members of thepublic sphere.

The term "corporate social responsibility" came into common use in the late 1960s and early 1970s after many multinational corporations formed the termstakeholder, meaning those on whom an organization's activities have an impact. It was used to describe corporate owners beyondshareholdersas a result of an influential book byR. Edward Freeman,Strategic management: a stakeholder approachin 1984.[2]Proponents argue that corporations make more long term profits by operating with a perspective, while critics argue that CSR distracts from the economic role of businesses. Others argue CSR is merelywindow-dressing, or an attempt to pre-empt the role of governments as a watchdog over powerfulmultinational corporations.

CSR is titled to aid an organization's mission as well as a guide to what the company stands for and will uphold to its consumers. Developmentbusiness ethicsis one of the forms ofapplied ethicsthat examines ethical principles and moral or ethical problems that can arise in a business environment.ISO 26000is the recognized international standard for CSR. Public sector organizations (the United Nations for example) adhere to thetriple bottom line(TBL). It is widely accepted that CSR adheres to similar principles but with no formal act of legislation. TheUNhas developed thePrinciples for Responsible Investmentas guidelines for investing entities.

1.2Definition Of CSR:The World Business Council for Sustainable Development in its publication Making Good Business Senseby Lord Holme and Richard Watts, used the following definition.Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large

1.3Criticisms Of CSR:

Explore some of the criticisms of CSR, including the lack of regulation, misuse as a marketing ploy and abuse of power by decision making companies in the social domain.

Milton Friedman wrote in his famous 1970s article inThe New York Times Magazine, that the one and only social responsibility of business, is to increase profits for shareholders. Managements fundamental goal is to increase value for its shareholders and not any single stakeholder such as solely the socially responsible.

It then begs the question, what purpose does corporate social responsibility (CSR) serve in todays world, if any at all? Some of the criticisms thrown at corporate social responsibility CSR include the lack of regulation, misuse as a marketing ploy and abuse of power by decision making companies in the social domain. 1.3.1Lack of Regulation of CSR

Corporate Social Responsibility is voluntary corporate action and goes beyond simple compliance with domestic regulations and laws. Many companies are subject to national regulation of Corporate Social Responsibility in certain specific geographic areas and at a global level the Organization for Economic Co-operation and Development OECD, the International Labor Organization ILO and the United Nations UN have all attempted to regulate CSR through someFramework for Corporate Social Responsibility. Consequently, due to this voluntary nature and the lack of formal regulation, the information that companies provide to stakeholders such as investors and consumers is not standardized. As such, it is often not possible to compare CSR performance on a detailed level, especially that of multinationals across geographic borders.1.3.2CSR is Misused as a Marketing Ploy

he plethora of CSR awards given out to companies reveals an appalling fact some companies whose very existence is considered to be socially irresponsible are being recognized for performing some socially responsible acts never mind that the socially irresponsible behaviors substantially overwhelm the few socially responsible acts. Case in point: British American Tobacco, which was attacked after it won a United Nations Environment Program / Sustainability reporting award for its annual social report. Critics were quick to point out that winning a CSR award may well be a tool to deflect some criticisms against a socially irresponsible outlook of selling products that cause so much known damage to health.

1.3.3Abuse of Power Through CSRDue to the voluntary nature and the lack of formal regulation of corporate social responsibility, CSR inadvertently places even more power in the hands of decision-making companies. This is because companies are given liberty to shape and define corporate social responsibility as they deem fit and how to practically apply CSR, increasing the risk of further opportunity for abuse of power.

For example, Tesco, the UK supermarket chain, shed workers in its Manchester site in 2006 whilst trumpeting its CSR policy, being: One of our most important values is to treat people how we would like to be treated. We try to achieve this by being a good employer and by playing our part in local communities. People tell us that they want use to use our size and success to be a force for good.

CHAPTER NO. 2

Historical perspective

2.1Historical Perspective:

Past eras have shown acts of charity, fairness and stewardship, such as the medieval chivalry and Scholastic view on pricing, the aristocracys noblesse oblige, the early 20th century paternalistic industrialists and the contemporary ways of corporate (and private) sponsoring of arts, sports, neighbourhood developments, etceter

In academic literature, various author have referred to a sequence of three approaches, each including and transcending one other showing past responses to the question to whom an organization has a responsibility.

According to the shareholder approach, regarded by Quazi and OBrien (2000) as the classical view on CSR, the social responsibility of business is to increase its profits (Friedman, 1962). The shareholder, in pursuit of profit maximization, is the focal point of the company and socially responsible activities don't belong to the domain of organizations but are a major task of governments. This approach can also be interpreted as business enterprises being concerned with CSR only to the extent that itcontributes to the aim of business, which is the creation of long-term value for the owners of the business (Foley, 2000)

The stakeholder approach indicates that organizations are not only accountable to its shareholders but should also balance a multiplicity of stakeholders interests that can affect or are affected by theachievement of an organization's objectives.(Freeman, 1984) According to the societal approach, regarded as the broader view on CSR (and not necessarily the contemporary view), companies are responsible to society as a whole, of which they are an

integral part.

They operate by public consent (licence to operate) in order to serve constructively the needs of society - to the satisfaction of societyThe philanthropic approaches might be the roots of CS, but the different approaches to corporate responsibility clearly show that CSR is a new and distinct phenomenon. Its societal approach especially appears to be a (strategic) response to changing circumstances and new corporate challenges that had not previously occurred. It requires organizations to fundamentally rethink their position and act in terms of the complex societal context of which they are a part. This is anew perspective.

LARSEN & TOURBROOVERVIEW:Larsen & Toubro Limited (L&T) is a technology, engineering, construction and manufacturing company. It is one of the largest and most respected companies in India's private sector.

More than seven decades of a strong, customer-focused approach and the continuous quest for world-class quality have enabled it to attain and sustain leadership in all its major lines of business.L&T has an international presence, with a global spread of offices. A thrust on international business has seen overseas earnings grow significantly. It continues to grow its overseas manufacturing footprint, with facilities in China and the Gulf region.

The company's businesses are supported by a wide marketing and distribution network, and have established a reputation for strong customer support.L&T believes that progress must be achieved in harmony with the environment. A commitment to community welfare and environmental protection are an integral part of the corporate vision.CHAPTER NO. 3

A PROFILE OF

LARSEN & TOURBRO

2.1History

2.2Signature Excellence

2.3Global Presence

2.4Nationwide Network

2.5Mission Statement2.6Vision Statement

2.1HISTORY:

The evolution of L&T into the country's largest engineering and construction organization is among the most remarkable success stories in Indian industry.

L&T was founded in Bombay (Mumbai) in1938by two Danish engineers, Henning Holck-Larsen and Soren Kristian Toubro. Both of them were strongly committed to developing India's engineering capabilities to meet the demands of industry. Henning Holck-Larsen

Soren Kristian Toubro(4.7.1907 - 27.7.2003)

(27.02.1906 - 4.3.1982)Beginning with the import of machinery from Europe, L & T rapidly took on engineering and construction assignments of increasing sophistication. Today, the company sets global engineering benchmarks in terms of scale and complexity.

Early DaysHenning Holck-Larsen and Soren Kristian Toubro, school-mates in Denmark, would not have dreamt, as they were learning about India in history classes that they would, one day, create history in that land.

In1938, the two friends decided to forgo the comforts of working in Europe, and started their own operation in India. All they had was a dream and the courage to dare.

Their first office in Mumbai (Bombay) was so small that only one of the partners could use the office at a time!

In the early years, they represented Danish manufacturers of dairy equipment for a modest retainer. But with the start of the Second World War in1939, imports were restricted, compelling them to start a small work-shop to undertake jobs and provide service facilities.

Germany's invasion of Denmark in1940stopped supplies of Danish products. This crisis forced the partners to stand on their own feet and innovate. They started manufacturing dairy equipment indigenously. These products proved to be a success, and L&T came to be recognised as a reliable fabricator with high standards.

The war-time need to repair and refit ships offered L&T an opportunity, and led to the formation of a new company, Hilda Ltd., to handle these operations. L&T also started two repair and fabrication shops - the Company had begun to expand.

Again, the sudden internment of German engineers (because of the War) who were to put up a soda ash plant for the Tatas, gave L&T a chance to enter the field of installation - an area where their capability became well respected.

The Journey:In1944, ECC was incorporated. Around then, L&T decided to build a portfolio of foreign collaborations. By1945, the Company represented British manufacturers of equipment used to manufacture products such as hydrogenated oils, biscuits, soaps and glass.

In1945, L&T signed an agreement with Caterpillar Tractor Company, USA, for marketing earthmoving equipment. At the end of the war, large numbers of war-surplus Caterpillar equipment were available at attractive prices, but the finances required were beyond the capacity of the partners. This prompted them to raise additional equity capital, and on 7th February1946, Larsen & Toubro Private Limited was born.

Independence and the subsequent demand for technology and expertise offered L&T the opportunity to consolidate and expand. Offices were set up in Kolkata (Calcutta), Chennai (Madras) and New Delhi. In1948, fifty-five acres of undeveloped marsh and jungle was acquired in Powai. Today, Powai stands as a tribute to the vision of the men who transformed this uninhabitable swamp into a manufacturing landmark.

Public Limited Company:In December1950, L&T became a Public Company with a paid-up capital of Rs.2 million. The sales turnover in that year was Rs.10.9 million.

Prestigious orders executed by the Company during this period included the Amul Dairy at Anand and Blast Furnaces at Rourkela Steel Plant. With the successful completion of these jobs, L&T emerged as the largest erection contractor in the country.

In1956, a major part of the company's Bombay office moved to ICI House in Ballard Estate. A decade later this imposing grey-stone building was purchased by L&T, and renamed as L&T House - its Corporate Office.

The sixties saw a significant change at L&T - S. K. Toubro retired from active management in1962.

The sixties were also a decade of rapid growth for the company, and witnessed the formation of many new ventures: UTMAL (set up in1960), Audco India Limited (1961), Eutectic Welding Alloys (1962) and TENGL (1963).

Expanding Horizons:By1964, L&T had widened its capabilities to include some of the best technologies in the world. In the decade that followed, the company grew rapidly, and by1973had become one of the Top-25 Indian companies.

In1976, Holck-Larsen was awarded the Magsaysay Award for International Understanding in recognition of his contribution to India's industrial development. He retired as Chairman in1978.

In the decades that followed, the company grew into an engineering major under the guidance of leaders like N. M. Desai, S.R. Subramaniam, U. V. Rao, S. D. Kulkarni and A. M. Naik.

Today, L&T is one of India's biggest and best known industrial organisations with a reputation for technological excellence, high quality of products and services, and strong customer orientation. It is also taking steps to grow its international presence.

For an institution that has grown to legendary proportions, there cannot and must not be an 'end'. Unlike other stories, the L&T saga continues.2.2L & Ts SIGNATURE OF EXCELLENCE IS EVIDENT ON:Hydrocarbon projects executed in India, the Middle East and South East Asia.Power projects executed in India, the Gulf and Sri Lanka. The world's largest coal gasifier made in India and exported to China. The worlds biggest EO reactor for a petrochemical complex in the Gulf. The worlds largest FCC regenerator for a refineryAsias highest viaduct.The worlds longest limestone conveyorL&T played a critical role in building Indias first nuclear powered submarineL&T played a major role in India's maiden moon mission.

2.3GLOBAL PRESENCE:L & T has a global presence. A thrust on international business over the years has seen overseas revenue growing steadily.

The company has manufacturing facilities in India, China, Oman and Saudi Arabia.

Customers include global majors in over 30 countries.

GLOBAL PRESENCE:

NATIONWIDE NETWORK:

Human Resources:L&T' s employment policies and systems radiate from a single principle - L&T believe in people. People are their most valued asset - their core strength. L&T have, therefore, created a 'climate' which is distinctive in industry. Employees gain a level of freedom which provides security, satisfaction and, most importantly, a sense of professional fulfillment. At L&T, learning is a continuous process. Human Resources Development Department offers training programmes for employees right through their career. A good blend of skill development, behavioral and core programmes provide stimulus for growth and career development. Courses are designed to keep employees in touch with the latest trends in management. Emphasis is laid on creativity, innovation, achievement motivation for excellence, empowerment, augmenting communication and interpersonal skills, developing initiative and leadership qualities and providing knowledge of computer applications. The compensation package offered by L&T compares favourably with respective industries in which L&T operate.BOARD OF DIRECTORS:

"The company that we run has a strong heritage of professionalism that places the highest value on merit and integrity. In the 70th year of the existence of L&T, all the directors on our board are conscious of our responsibility in transforming the organisation to make it truly world class, to ensure its continued long term success and growth."- A. M. Naik, Chairman & Managing DirectorA.M. Naik

K. Venkataramanan

Chairman & Managing Director

Whole-time Director & President

(Engineering & Construction Projects) V. K. Magapu

M. V. Kotwal

Whole-time Director & President

Whole-time Director & President(IT, Eng. Services & Corporate Initiatives)

(Heavy Engineering)

Ravi Uppal

S. N. Subrahmanyan

Whole-time Director& President

hole-time Director & Sr. EVP (Power)

(Construction)

Mission Statement:The Mission: L&T Precision Corporation's mission is to increase our share of the precision metal fabrication market and be a leader in this industry.The Philosophy: L&T Precision Corporation's philosophy is to achieve excellence in our relations with...CustomersBy consistently producing satisfaction through a high level of service, product quality, and on-time delivery at an acceptable price/value relationship.

EmployeesBy providing equal opportunity, a climate conducive to a high degree of personal development, a high degree of economic satisfaction, and an opportunity for personal involvement in the company's endeavors.

VendorsBy dealing fairly and ensuring mutual respect through full disclosure of the objectives and relationships.

Social EnvironmentBy recognizing our social and local community responsibility and encouraging positive involvement.

VISION:

The L&T vision reflects the collective goal of the company. It was drafted through a large scale interactive process which engaged employees at every level, worldwide.

AWARDS:

Major Awards received by L & T in 2011

Mr. A.M. Naik, CMD, was ranked the Best CEO in the Industrials segment in Asia.

Mr. A.M. Naik, CMD, L&T, was ranked the Best CEO in the Industrials segment in Asia in the All Asia (excluding Japan) Investor Relations Perception Study conducted by the prestigious Institutional Investor magazine. (July 14, 2011)

Mr. Y.M. Deosthalee, L&T CFO, wins Indias Best CFO AwardMr. Y.M. Deosthalee, L&T s Chief Financial Officer and Member of the Board, won the award for Indias Best CFO in the annual survey organised by the leading business publication Business Today and Yes Bank. (July 4, 2011)

L&T Ranks among Top Three Most Attractive EmployersL&T was ranked among the top three in an online research carried out by HR services company, Ma Foi Randstad. The award recognises the countrys best corporate houses to work for among 150 of the largest employers, based on the opinion of over 10,000 potential, as well as, employed workforce in India. (June 29, 2011)

L&T Ranked Among Top 5 Thought Leader Brands in IndiaL&T was ranked among the Top 5 in an Index of Thought Leaders in India published by a London-based communications agency. In the Index, L&T ranks higher than several global brands. The research was conducted by research consultancy firm GlobeScan for the Index of Thought Leaders 2011. (June 24, 2011)

L&T wins Green Business Leadership AwardL&Ts sustainability practices won another accolade as it bagged the Financial Express-EVI Green Business Leadership Award for 2010-11 in the large corporate (engineering) segment. The event was organised jointly by The Financial Express and Emergent Ventures India an integrated climate change and clean energy firm. (June 7, 2011)

L&Ts CSR Honoured with Golden Peacock Award 2011L&Ts Corporate Social initiatives (CSI) were yet again acknowledged and applauded this time with the prestigious Golden Peacock Global CSR Award 2011. L&T was selected in the category of Top Performer Award for its accomplishment in the large enterprise segment. The award honours the Companys commitment towards community welfare and social development. (April 30, 2011)L&T bags India Shining Star Award for Outstanding CSRL&T bagged the India Shining Star CSR Award, instituted by the Wockhardt Foundation, for Outstanding CSR in the sector for companies engaged in heavy engineering. (February 19, 2011)

L&T wins Award for Company with Best CSR & Sustainability Practices-2011L&Ts CSR initiatives were again in the limelight as it bagged the award for Company with the Best CSR and Sustainability Practices by the Asian Centre for Corporate Governance and Sustainability. The award was presented at the 11th International Conference of the Centre in Mumbai on February 11, 2011.

L&T wins Top Honours in Businessworlds Most Respected Company - 2011 RankingsLeading business magazine, Businessworlds rankings of Most Respected Companies saw stellar honours for L&T. In the sector-wise survey, L&T was ranked Indias Most Respected Company in the Infrastructure category. In the overall rankings, L&T emerged second.

CHAPTER NO. 4Corporate Social Responsibility of

L & T4.1 Corporate Social Responsibility

4.2 Corporate Social Responsibility undertaken in 2011

Corporate Social Responsibility:

Beyond the corporate objectives of achieving growth and profitability, L&T is conscious of its larger social obligations. The Companys efforts have been widely recognized.

Sustainability:

L&Ts Construction Division is committed to environmental and societal well being. In tune with the call of the environmentalists all over the globe, L&T is well on its way in implementing several sustainability measures at many of its projects for preserving and sustaining the future of life on planet earth. Sustainability has been an integral part of L&Ts operations and project execution success.

L&Ts commitment aims at supporting our customers in meeting government, community, and financing requirements for sustainability, thereby creating value for all stakeholders. At L&T, leadership in sustainability is more than just a responsibility; it is a privilege and business opportunity too.

Realizing the importance of this, L&T has put in place a Sustainability Council to drive initiatives in line with companys sustainability policy, to take it forward and cascade it down the line for embracing the same with full vigour and enthusiasm.

HEALTH:-

L&T's participates in building a healthy community through continuing initiatives in several areas of healthcare, with a focus on mother & child care and HIV/AIDS awareness. All L&T locations, including construction sites, have in-house AIDS awareness programs. Five additional mother & child care centers were set up in 2006-07. In partnership with local NGOs, these centres benefit children of commercial sex workers, street children and tribal communities.

Through health care centres and regular family camps L&T organizes health checkups, provides gynaecology and laboratory facilities, carries out free cataract surgeries and intra ocular lens implants, and helps maintain health data for children.Supply of equipment and aid for orphanages and physically challenged children, periodic counseling to combat rampant alcoholism, awareness camps on childcare, reproductive health, sanitation, dental check-up, provision for safe drinking water, cancer awareness etc. are other healthcare activities that L&T supports.

EDUCATION

L&T's diverse and sustained programmes in education provide underprivileged children with learning opportunities through supply of educational materials, teaching aids, recreational tools and up scaling school infrastructure. L&T also enriches children's lives through programmes like summer camps, maths coaching, providing facilities like science laboratories, scholarship to deserving students, etc.

The vocational training institutes of the Larsen and Toubro Public Charitable Trust, provide local communities with skill-based training in Formwork, Masonry, Agro Mechanics, Electricals, Fabrication, Welding and Housekeeping.Various diploma courses are also conducted by L&T Institute of Technology for the children of employees. L&T has developed training modules in local languages in six centres across India for imparting skills sets in construction. L&T Training Centers provide courses for improving the standards of electrical engineering practices and for upgrading knowledge of maintenance, repair and welding.

Environment:

Global warming: at L&T, we have always been conscious of the need to maintain harmony with the environment. We continuously seek newer environment-friendly approaches in all our operations energy conservation, exploring alternative sources like wind and solar energy, waste water reduction, etc.The Zero Discharge approach of the Powai Campus saves over 350,000 litres water everyday through water treatment and recycling. More than 13,500 trees have been planted in different L&T campuses in the last year, and an additional 4,000 saplings were distributed among local communities

Response To Natural Calamities:

L&T and its employees have provided relief measures during natural calamities like earthquake and floods. L&T has assisted in disaster relief through employee and corporate donations, employee volunteering, supply of construction material, medical and food supplies. After the floods in Surat (Gujarat-India), L&T played a major role in road-clearing operations, organising medical camps, and supply of food, water, clothes and other relief materials.

Employee Volunteering:

L&T encourages employees to volunteer for CSR activities, resulting in a self-driven approach while retaining consistency. L&T employees and the ladies clubs formed by their families at different locations, serve their communities by investing personal resources and time.

From taking initiatives in building the next generation of productive citizens, empowering women, paying regular visits to old age homes and orphanages, to organising blood donation camps, our employees have always believed in truly making a difference to the world in which they live.

Free eye screening camp by L & T, Aravind Eye Hospital:L&T Construction Workshops, Neervalur near Kancheepuram, Aravind Eye Hospital, Pondicherry, and Prayas Trust, Chennai, jointly organized a free eye screening camp at Pachaiyappa High School, Kancheepuram on Saturday, September 23, 2006

More than 600 people from Kancheepuram and neighbouring villages benefited by the camp. A team of doctors and paramedical staff under the guidance of Dr. R.D. Ravindran, Chief Medical Officer, Aravind Eye Hospital, screened the patients and L&T provided spectacles on the spot free of cost to nearly 200 of

the patients. About 100 people, who needed surgical intervention, were taken to Aravind Eye Hospital at Pondicherry where surgery was carried out free of charge. After surgery, the hospital authorities transported the patients back to Kancheepuram.

The camp was inaugurated at a simple function where Mr. K. Rajaraman, District Revenue Officer of Kancheepuram, Mr. Kumar Joint Director, Public Health, Kancheepuram District, Dr. Ravindran, Mr. P Asokan, Headmaster, Pachaiyappa High School, Mr. D.R. Ray, Vice President, L&T, Mr. K. Asok Kumar, Head-ECC Workshops, Mr. V.S. Ramana, Head-Corporate Communications, L&T Construction, and Mrs. Chitra Rangaswami, President, Prayas Trust, were present. L&T and Aravind Eye Hospital announced that they would continue to work together and hold such camps for the benefit of the poor and needy.

L & T Institute of Technology:

L&T Institute of Technology(LTIT) is a diploma polytechnic college inIndia. It is located inPowai, a suburb ofMumbai. It is run & managed by Larsen & Toubro, Affiliated to MSBTE and Approved byAICTEand offer courses leading to undergraduate (Bachelor) degrees in Engineering.

The Institute has its own building with over 5000 sq. mts. built up area. It accommodates a complete mechanical workshop, drawing hall, audio-visual room, library, administrative wing, laboratories, classrooms and also a playground.

L&T I'PM AND PROJECT MANAGEMENT INSTITUTE (PMI), USAL&T IPM is a Registered Educational Provider (R.E.P) of PMI, USA. By virtue of this all L&T IPM long duration courses (L-0, L-1, L-2 & L-3) are pre approved courses as the eligible courses for fulfilling the pre requisites for writing the certification examination of PMI, USA. Also specific courses are approved for varying levels of Professional Development Units (PDUs) for validation of current certificationDisaster Management:

In times of national disaster, L&T has always stepped forward to lend a helping hand to a nation in grief. L&T has provided assistance in terms of donations, volunteers, construction material, medical and food supplies to mitigate the effects of such calamities as the Gujarat earthquake and the Tsunami.

Prayas:

'Prayas' in Sanskrit means 'effort' or 'endeavor'. Prayas was established in June 1996 by the spouses of the employees of the ECC Division of Larsen & Toubro, Chennai, as a social welfare Non-Government Organization.With the continued encouragement, guidance and financial assistance of the management of ECC, Prayas today is a ray of hope for the underprivileged of our society.MissionTo cure and care by assisting organisations that serve the underprivileged.How Prayas work

Most organizations and individuals who work among the poor are often constrained by inadequate funds to carry on with their service. Prayas extends a helping hand to such organizations and individuals by assessing their needs and meeting at least some of their basic necessities.Prayas, however, is not just a charitable funding agency, stopping at donations. Prayas affirms its commitment by an active involvement through various activities.

Painting Gallery:ECC's Convention Centre houses a great collection of 187 works of art created by a contemporary Indian artist (Late) D. G. Kulkarni. This reflects the Corporate Value and the emphasis attached by the organisation to fostering art, culture and its commitment to society.

Rehabilitation Efforts:L&T is among the first in the Indian corporate sector to join rescue and rehabilitation efforts for the victims of natural calamity. When Orissa, Gujarat and Bhutan were ravaged by the cyclone, ECC swung into action to provide shelter to the workforce including its employees and contractors' men and also provide relief to those people who became homeless.

L&T extended assistance in the form of men, machine and money during the earthquake in Gujarat. L&T redeployed equipment from its various construction sites in Gujarat and sent a multi-skilled team of engineers for rescue and relief operations.

CSR activities undertaken in 2011:

A Billion Acts of Green:

Earth Day was celebrated at L&T with a lot of enthusiasm with tree plantation activities across all the project sites on 22nd April 2011. Tree plantation activities took place in 500 saplings planted at Anpara The staff at the Anpara Project site - Coal Handling Plant, Stage- D conducted a Green Camp at Ram Lakhan Satyanarayan School, U.P on 15thMarch 2011. Over 500 saplings were planted at the school premises by the children along with the site staff.

This event was led by the Project Manager - Mr. B.K. Singh who motivated the students to plant more and more trees in their surroundings in order to enjoy a pollution free tomorrow.

809 saplings planted at Rourkela The staff at Sinter Plant, SAIL-RSP site organized a tree plantation program on 28th March 2011. Over 809 saplings were planted in the school premises of the Government High School, Rourkela and Kalyani Ray Mahavidyalaya, Hamirpur, Rourkela with the support of the school management and the students. Senior officials from site including Mr.S.B.Biswas, Mr.A.K.Das and Mr.S.Pattnaik led this activity along with the site staff. Mrs.Sarita Mall, Vice-Principal- Kalyani Ray Mahavidyalaya along with the school staff and students enthusiastically participated in planting the saplings.Prayas Ahmedabads kind gesture:on World Wish Day Prayas Trust, Ahmedabad along with Make a Wish Foundation reached out on 29th April - World Wish Day to the children who have been living with lifethreatening illnesses. The Prayas team fulfilled the wishes of about 10 children between the age of 3 and 18 years, living with life-threatening diseases like HIV, Cancer and Thalassemia. The Prayas team led by Mrs. Poonam Balachandar, Mrs. Sonal Solanki and Mrs. Roopa Shirolkar were over joyed with the smile and delight on the faces of these Gods very own kids.

L&T Metro Rail (Hyderabad) This was the first CSR initiative of L & T. Organizes its first Blood Donation CampOver 205 employees from L&T group companies and other companies housed in Cyber Towers and Cyber Gateway at Hyderabad donated blood for children suffering from Thalassemia. Mr. B V Subba Rao, Head Administration & Corporate Relations, L&T Metro Rail, thanked each and every person who donated blood for being an abundance of hope, courage and support to all children suffering from Thalassemia.Blood Donation Camp at Jamshedpur:L&Ts team at Tata Steel, Jameshpur project site organized a Blood Donation camp at the Marine Drive Fabrication Yard on May 26, 2011 in association with Jamshedpur Blood Bank. Mr. S. Nandy, Project Manager led this initiative and all the site team covering staff and workmen enthusiastically participated in the camp. At the end of the camp, 229 units of blood were collected.

Blood donation drive at Delhi Cluster: The Delhi cluster of MMH IC organized a blood donation camp on 12th April 2011. The event was held in association with Red Cross Society of Delhi at Talkatora Indoor Stadium at New Delhi. Over 250 staff donated blood at this massive blood donation drive.

Health camp for workmen at Jojobera GU Expansion Project

A health camp for workmen was organized at the Jojobera GU Expansion Project, Jamshedpur on 10th June 2011. This programme was organized in association with ESI Hospital, Adityapur, Jamshedpur and the camp was inaugurated by the Project Manager Mr. S.K. Ghosh along with the Project Accountant Mr. Prasenjit Mukhopadhyay. Over 168 workmen were screened for various complaints including blood pressure, ECG and general fitness during this health camp. The workmen were greatly benefited from the physicians advice.

L&T stimulate awareness on World Environment Day

With a strong conscience for the environment, L&T has been carrying out initiatives to preserve ecological balance and to create an enduring, positive impact on the environment, communities and all members of the public sphere.To commemorate such initiatives and to thank Nature, MMH IC celebrated World Environment Day on June 04, 2011 at HQ Campus. Concomitant to this years WED Theme, viz Forests: Nature at Your Service, Video clips and Posters detailing the significance of Forests in maintaining the ecosystem were displayed. The event was inaugurated by Mr. D R Ray, Head MMH IC who lauded the initiatives of various sites towards reducing Carbon Emissions. Tree Plantation Programme was organized on 6th June by the staff of APPDCL, Krishnapatinam. Awards were presented to the deserving workmen.Housekeeping drive was organized at SBPL Project on WED 2011 where all staff participated. This event concluded with tree plantation programme.World environment day was celebrated on 6th June 2011 at CPP Mahan. All the workmen/staff gathered and shared their views in making the environment green and healthy.Tree Plantation Programme was organized on 6th June by the staff of Maithon Thermal Power Plant, Eastern Region. Project Manager and other staff enthusiastically participated in the plantation drive.

Health First India collects Rs. 45,000 at L&T to fight leprosy

Buy a ticket for Rs 20 and support the cause of leprosy is the campaign of Health First India (HFI) who put forth this plea at L&Ts campus from 6th to 10th June 2011.HFI is on a campaign to raise Rs. 24,86,000 to treat 700 leprosy affected people (each surgery costs Rs 16,575). Dr.Manjunath and Mr.V.S Ramana flagged off this campaign at ECC on 6th June. The campaign was also held at L&T Infotec.Reaching out to 4000 people through bhandaraAs a part of L&Ts CSR efforts, the staff at the LDA Housing Project site in Lucknow organized a mass lunch (bhandara) for the workmen at site and the people of the neighbouring villages on 7th June, on the occasion of the Bada Mangal festival.The site organized lunch for over 4000 people including 2500 site workers and 1500 local villagers who ate joyfully celebrating this auspicious day of Bada Mangal, a day dedicated to Lord Hanuman observed on Tuesdays in the month of Jyeshta (May June) largely celebrated in Uttar Pradesh and nearby regions.

L&T wins GOLDEN PEACOCK Award for Corporate Social ResponsibilityJanuary 12, 2009

Corporate Communications Department L & Ts Corporate Social initiatives have secured global recognition, winning the International Golden Peacock award. The award was presented to L&T at the 4thGlobal Conference on Social Responsibility in Portugal on February 26, 2009 in the presence of international business personalities, business leaders and CSR experts. L&Ts maiden CSR report, released last year helped to consolidate the companys long CSR track record and was prominently displayed at the function. The Golden Peacock award for Corporate Social Responsibility has been instituted to encourage international organizations to accelerate the pace of stakeholder oriented improvement processes. It is presented annually and requires companies to critically detail the strategy and philosophy for various initiatives taken to enhance their Triple Bottom Line Performance along with the evaluation strategy followed for existing initiatives. As a part of the process, L&T competed with some of Indias best organizations and was assessed by an eminent panel of juries including International strategists and members of the judiciary. The award is certain to inspire and encourage our large group of L&T-errs and the CSR team to intensify and extend their efforts to achieve greater success on all the three fronts Economic, Social and Environmental. Conclusion:

Corporate social responsibility offers manifold benefits both internally and externally to the companies involved in various projects.

Externally, it creates a positive image amongst the people for its company and earns a special respect amongst its peers. It creates short term employment opportunities by taking various projects like construction of parks, schools, etc. Working with keeping in view the interests of local community bring a wide range of business benefits. For example, for many businesses, local customers are an important source of sales. By improving the reputation, one may find it easier to recruit employees and retain them.

Businesses have a wider impact on the environment also. Plantation and cultivation activities taken up by L & T are a step towards the same. Recycling used products also acts as a step towards minimizing wastes.

Internally, it cultivates a sense of loyalty and trust amongst the employees in the organizational ethics. It improves operational efficiency of the company and is often accompanied by increases in quality and productivity. More importantly, it serves as a soothing diversion from the routine workplace practices and gives a feeling of satisfaction and a meaning to their lives. Employees feel more motivated and thus, are more productive. Apart from this, CSR helps ensure that the organization comply with regulatory requirements.Bibliography: www.wikipedia.org www.larsenandtourbro.com www.corporatesocialresponsibility.com

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