The core of innovation @中華電信

INNOVATIONYAHOO

mobile + design

THE CORE OF

EMPATHY & EXPERIEMENT

Kaba Sudesign lead

Interaction Designer

What my mom think I do.What my friends think I do.What the society think I do.

What I think I do.What engineers think I do What I really do.

?

Source Asinthecity

INNOVATION

Optimization

Incremental innovation

Radical Innovation

Technology Change

Meaning Change

Incremental Innovation

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存續 Businessviability

可行 Technologyfeasibility

需求 User

desirability

innovation

UXUser eXperience

UCDUser Centric Design

Empathy

Experiment

UUSER & EMPATHY

UX

UI

User

Understanding Empathy

Self-actualization

Esteem

Social needs

Safety and Security

Physiological needs

Maslow - Hierarchy of needs

Rational

Emotional

Meaningful

ME

R

strategy

Inspiration

Ideation

Design

Vision

Build

Evaluate

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Design

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Design

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strategy

Inspiration

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Design

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proactive learning

reactive learning

” ”

strategy

Inspiration

Ideation

Design

Build

Evaluate

strategy

Inspiration

Ideation

Design

Build

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proactive learning

reactive learning

” ”

Go out and be Curious

strategy

Inspiration

Ideation

Design

Build

Evaluate

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reactive learning

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,

USER

DON’T LISTEN TO USERS, OBSERVE THEM

WHAT’S YOUR POINT OF VIEW?

Are user research enough to create product success?

EEXPERIMENT

source: Nordstrom Innovation Lab

empathy hypothesisdata

DISCOVERY-DRIVEN LEARNING

2,500,000

Lotus Elise S

X X 12 = ? NTD

有計劃的

STORYBOARDING

RAPID PROTOTYPING

Prototyping tools

Redesigning the way you see the world

世界之窗，重新設計

使用者告訴我們... What we learned from users

產品設計原則 Product design principles

Efficiency

Rich contentTo simply participate and

express themselves to know what others feel They want diversity

使用者告訴我們... What we learned from users

快速

Fast易於參與

Engaging

彙整多元觀點

Organized Diversity

產品設計原則 Product design principles

最簡單的參與方式HOW MIGHT WE DESIGN THE EASIEST WAY FOR USERS TO EXPRESS THEIR OPINION?

我們怎麼設計一個

video link: https://youtu.be/Ct_OOIngrfg

Will good/great ideas, empathy and experiment

guarantee product success?

SSPACE & CULTURE

佛教術語 指具有⼀定法⼒效⼒的範圍，其作⽤通常是保護性的。

結界

Magic happens when we work at the same

SPACE

The magic field designed for open, transparent and fast

communication

Make it tangible: what you see is what you get

Ideas can’t wait: find a collaboration tool and record everything

Creative Abrasion

Creative AgilityCreative Resolution

Linda Hill: How to manage for collective creativity

Innovation leaders understand that their role as leaders is to set the

stage, not perform on it

Linda Hill: How to manage for collective creativity

REPEAT

R

U S E R

RS E INNOVATION

SPACE & CULTURE

USER

EXPERIMENT

REPEAT

U

SE

The ExperimentWhile FB, LINE and IG are dominating all our social communication, can we create a tool to talk to people around you, no matter friends or strangers?

Instant Impact

Nearby

value framework

We believe nearby = relevant. And people will use this product to get relevant information easily. They will use the eco-system in this product to make their voice impactful.

Nearby = Relevant• Share things you want to shout

to the crowd• Get the right information you

need just now• Break the wall between strangers

• , , ,

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" event base,

base ” (P7)

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RS E INNOVATION

SPACE & CULTURE

USER

EXPERIMENT

REPEAT

U

SE

At Yahoo, innovation is a REPEAT of “starting and staying with USERS”, “giving the team the SPACE to be inspired and ideate”, and “EXPERIMENT over and over again.”

Innovation is like exploring the sea

一位非常成功的微禿中年曾說

你的時間有限，不要為別人而活，不要規循別人的信念中... 最重要的是，鼓起勇氣跟隨你的心靈與直覺，它們才知道你想成為怎樣的人。

Stay hungry, stay foolish.

重要的是，千萬不要以為你是 Steve Jobs

與夥伴一起改變世界！