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High School marching band is an important activ- ity at Coral Glades High School. There are about 120 members of the Cor- al Glades High School Marching Band. They are now in the early part of their season. Alan Brodeur, the per- cussion director for the Coral Glades Marching Band said the band will perform in the drum corp. style during the year. This is a popular style with school marching bands. It will participate in a com- petition on October 4 at Flanagan High School and a state tournament in Tampa. “The students love to perform and they love music,” said Brodeur. “We try to instill excellence in them.” Marching band is an important activity at J.P. Taravella High School. There are 175 students in the marching band pro- gram and 275 students in the entire band program. “This is probably the best band in the history of Taravella High School,” said Julia Baumanis, as- sociate band director for Taravella. The Taravella band program is one of the most successful bands in the area. The band re- ceived straight superior ratings at district and state musical performance assessments. It takes a lot of work to be part of the Taravella band program. Marching is physically demanding. “Marching band teach- es self-discipline,” said Bauma- Mullins Park Will Have Three New Buildings for news 24/7 go to coralspringstribune.com YOUR CLOSEST NEIGHBOR. Ana Maria Leonardi reads the Coral Springs Tribune September, 2012 • Year I • Number 003 Community News Community News See page 3 Kids of Love Events Municipal News Coral Springs Fire Station 71 is edicated See page 10 Business Major Developments Underway in Coral Springs See page 21 Taravella Marching Band Coral Springs Ranked Among 100 Best Places to Live see pg. 20 for story See page 3 See page 4 Coral Glades High School Marching Band see pg. 20 for story Money magazine pub- lished an article naming the 100 Best Places to Live across the nation and Coral Springs ranked third in the State of Florida and 94th on the overall list. This is the fourth year Coral Springs made the top 100 list. The cities were ranked on criteria such as job growth, family income, test scores, crime rates, health care, and housing prices. Money magazine high- lighted Coral Springs’ ar- ray of leisure and sports facilities, including the Sportsplex. Money also compared dream homes in Coral Springs and Green- wich, CT stating that a dollar will get buyers a lot more in Coral Springs. see pg. 3 for story
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Page 1: The Coral Springs Tribune ED 3

High School marching band is an important activ-ity at Coral Glades High School.

There are about 120 members of the Cor-al Glades High School Marching Band. They are now in the early part of their season.

Alan Brodeur, the per-cussion director for the Coral Glades Marching Band said the band will

perform in the drum corp. style during the year. This is a popular style with school marching bands. It will participate in a com-petition on October 4 at Flanagan High School and a state tournament in Tampa.

“The students love to perform and they love music,” said Brodeur. “We try to instill excellence in them.”

Marching band is an important activity at J.P. Taravella High School. There are 175 students in the marching band pro-gram and 275 students in the entire band program.

“This is probably the best band in the history of Taravella High School,” said Julia Baumanis, as-sociate band director for Taravella.

The Taravella band

program is one of the most successful bands in the area. The band re-ceived straight superior ratings at district and state musical performance assessments. It takes a lot of work to be part of the Taravella band program. Marching is physically demanding.

“Marching band teach-es self-discipline,” said B a u m a -

Mullins Park Will Have Three New Buildings

for news 24/7 go to coralspringstribune.com

YOUR CLOSEST NEIGHBOR.

Ana Maria Leonardi reads the Coral Springs Tribune

September, 2012 • Year I • Number 003

Community News

Community News

See page 3

Kids of Love Events

Municipal News

Coral Springs Fire Station 71 is edicated

See page 10

Business

Major Developments Underway in Coral Springs

See page 21

Taravella Marching Band

Coral Springs Ranked Among 100 Best Places to Live

see pg. 20 for story

See page 3

See page 4

Coral Glades High School Marching Band

see pg. 20 for story

Money magazine pub-lished an article naming the 100 Best Places to Live across the nation and Coral Springs ranked third in the State of Florida and 94th on the overall list.

This is the fourth year Coral Springs made the top 100 list. The cities were ranked on criteria such as job growth, family income, test scores, crime

rates, health care, and housing prices.

Money magazine high-lighted Coral Springs’ ar-ray of leisure and sports facilities, including the Sportsplex. Money also compared dream homes in Coral Springs and Green-wich, CT stating that a dollar will get buyers a lot more in Coral Springs.

see pg. 3 for story

Page 2: The Coral Springs Tribune ED 3

2 - Spetember, 2012 - Edition 3

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Copyright 2012 by Coral Springs Tribune. All rights reserved by Coral Springs Tribune. All submissions and published materials are the propery of Coral Springs Tribune. This publication may not be reproduced in whole or in part without express written consent from Coral Springs Tribune. The publishers reserve the right to edit all submissions and to reject any advertising or copy they regard as harmful to the publication´s good or deemed to be libelous. The publisher is not responsible for the articles written by its columnists. The publishers are not responsible for typographical errors, omissions or copy or photos misrepresented by the advertiser. Liability shall not exceed the cost of the portion of space occupied by such error or advertising items or information. All editorials are intended to reflect the position of the publisher and not of any individual editorial writer. Signed columns, on the other hand, reflect the opinions of the author and not necessarily those of the publisher. The advertiser and/or the advertising agency is responsible for all content and will assume responsibility resulting from publication of said advertisement in The Coral Springs Tribune.

Coral Springs Tribune mailing address:P.O. Box 970593

Boca Raton, FL 33497Office Address: 399 NW Boca Raton

Blvd., Suite 212 - Boca Raton Fl, [email protected]

www.coralspringstribune.comFor general information:

561-290-1202Fax: 561-208-6008

Marketing DirectorChris Catoggio

[email protected]

Account ExecutiveAngelo Lima, Marguax Vickers,

Andre Heizer

Art DirectorMarjorie Brandner

Photographers:Nicole Vickers, Gabriela Heizer

Barbara McCormick

Video ProductionDirector

Klaiton Silva

Graphic Design:Matt Epperson

Quote of the Week:

Keeping the paths of justice, and guarding the ways of saints. Proverbs 2:8

For the past year, Jan Kolenda, the artist in residence at the Coral Springs Museum of Art has been working on a clay sculpture named Imagine Florida.

There will be a dedication ceremony for the sculp-ture on September 15 from 10 a.m. to 12: p.m. in front of the Coral Springs Art Museum. The work is featured on 4,000 pounds of clay. It includes an artistic depiction of Broward County’s wildlife. The work shows, a reef, a beach, hardwood hammocks and the Everglades.

Coral Springs Museum of Art Director Barbara O’Keefe is very impressed with Imagine Florida and the work that Kolenda has been doing.

Imagine Florida to be Dedicated on September 15

The 115 Coral Springs Chargers compete against Cooper City on August 18 at Mul-lins Park. The Coral Springs Chargers football program incldues seven teams based on

weight class. The weight classes range from peewees to the unlimited heavy weight divi-sion. The program is competitive and the goal is to win. The program also teaches the

importance of discipline and team work.

Coral Springs Chargers 115 Team

Here are members of the Coral Springs Chargers Cheerleading team. This is one of the most successful youth programs in Coral Springs. The program is divided into seven

teams which cheer for the seven weight divisions of the Coral Springs Chargers. The Chargers cheerleading program also participates in cheerleading competitions. The Coral

Springs cheerleaders have received superior ratings duringt the past seven years.

Coral Springs Chargers Cheerleaders

Lutheran Ministry in Christ Offers “Living Well.”

Lutheran Ministry in Christ of Coral Springs an-nounces the kick-off for “ Living Well,” a series of well-ness fairs and green markets to be held on the premises of the church at 10021 W. Sample Road. Living Well is a free event open to the public on October 6 from 9:00 am to 1:00 pm. The wellness fair will be held inside the facili-ties of Lutheran Ministries in Christ.

CVS will offer flu shots and a pharmaceutical Q & A. Blood pressure, glucose, cholesterol, and other screen-ings will be provided by medical personnel, along with information and give-aways. A blood drive will be hosted by the Community Blood Bank. Free exhibitor space is being offered for the Wellness Fair to medical offices, wellness centers and other related businesses and non-profit agencies.

The Living Well Green Market will be held on the lawn facing Sample Road. Green Market vendors may rent a space to sell fresh produce, flowers, plants, organic pet products, homemade desserts, honey, etc. Proceeds from the Living Well Green Market will be used for out-reach into the community.

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Coral Springs TribuneCommunity News

Kids of Love Events

These are some of the teachers at the Summer Camp Artshops, Coral Springs Museum of Art.

Coral Springs Summer Camp Artshops Teachers

These are some of the teachers at the Summer Camp Artshops, Coral Springs Museum of Art.

Coral Springs Chargers Football Team

Kids of Love was recognized by the Coral Springs Commission for its work in the community helping children with cancer. These are upcoming events the Club is hosting.

Sept 3 -10 to 3 Back 2 School Bash at Sawgrass Lanes

Sept 14th Kids of Love and Sam’s Club

Mix and Mingle Breakfast at 8:00 a.m.Sept 15th Whole Foods Anniversay

from 12 to 4 - we will have a table thereSept 19th Blues at Bru’s (7 pm at

Bru’s Room in Coconut CreekSept 21th Kilwins’s 10th Anniversary

giving back to Kids of Love with a Live Blue’s Band

Coral Springs Ranked Among 100 Best Places to Live

Money magazine published an article naming the 100 Best Places to Live across the nation and Coral Springs ranked third in the State of Florida and 94th on the overall list.

This is the fourth year Coral Springs made the top 100 list. The cities were ranked on criteria such as job growth, family income, test scores, crime rates, health care, and housing prices.

Money magazine highlighted Coral Springs’ array of leisure and sports fa-cilities, including the Sportsplex. Money also compared dream homes in Coral Springs and Greenwich, CT stating that a dollar will get buyers a lot more in Coral Springs.

“We are very fortunate and proud to again be recognized as one of the best places to live in the nation as it confirms what we’ve known all these years – that Coral Springs is indeed a great place to live, work, play, and raise a family,” Mayor Roy Gold said.

The City of Coral Springs was the re-cipient of the Malcolm Baldrige National Quality Award in 2007 and is a two-time Governor’s Sterling Award winner for quality excellence. It was the first City of Excellence named by the Florida League of Cities and has also been identified as one of the 100 Best Communities for Young People by America’s Promise Al-liance for Youth.

Broward Health Opens New Facility in Coral SpringsBroward Health, a world class health

system in Broward County that serves the medical needs of the community, now welcomes a brand new facility: Broward Health Urgent Care (BHUC), located in the Magnolia Shoppes in Cor-al Springs.

It is open seven days a week, and no appointment is necessary. Extended weeknight and weekend hours make it a convenient location for children or adults suffering from minor ailments such as colds, flus, earaches, strains, sprains and more. Pre-employment screenings and sports physicals are also

available.Urgent care is considered the middle

ground between a traditional hospital emergency room and a doctor’s office. With BHUC minutes away from its sister facility hospital, Broward Health Coral Springs, the services of both fa-cilities complement each other.

“The two facilities work hand in hand should there be a need to refer a patient to the hospital for a higher level of care,” said Chris Wing, BHUC administra-tor, who also serves as the administra-tor for Broward Health Weston. “This added bonus not only brings peace of

mind, but also an added convenience for patients when they arrive at the hospi-tal. These are just some of the features that make our urgent care center unique from the rest.”

Patients who receive treatment at BHUC can rest assured that they are receiving the highest quality of urgent care services that adhere to Broward Health’s high standards. The center is staffed with board certified physicians and radiologists along with registered nurses who have critical care experi-ence.

“Once you are in the urgent care cen-

ter, you are not exposed to all the dra-ma associated with a typical ER,” said Wing. “The experience is seamless. Patients bypass the extended wait time, and generally speaking are seen within an hour – all with quality service.”

In addition, Dr. David Fink, from the Broward Health Physician Group, has his family medicine practice convenient-ly located in an adjacent space. While Dr. Fink will not be working at BHUC, urgent care patients without a primary care provider will have the option to visit Dr. Fink’s practice for follow-up care.

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Coral Springs Tribune COMMUNITY NEWS Coral Springs, FL

Coral Springs presents 7th Annual “Golfing for the King” TournamentThe Coral Springs Martin Luther

King, Jr. Committee presents the 7th An-nual “Golfing for the King” Golf Classic, to be held on Friday, October 19 at The Heron Bay Golf Club, located at 11801 Heron Bay Boulevard. Registration be-gins at 7:30 a.m. and Shotgun begins at 8:30 a.m. Registration fee is $100 per golfer and includes breakfast, time on the Range, beverages on the course and an Awards Luncheon.

Proceeds from this event directly ben-efit the Martin Luther King, Jr. Scholar-

ship Fund for Coral Springs high school students who demonstrate a financial need. This scholarship is offered regard-less of ethnicity. In past years, through the Committee’s efforts, more than 160 high school seniors have received scholar-ships in varying amounts based primarily on financial need. The students will ap-ply the scholarship money towards their tuition costs at a university or other edu-cational institution of their choice. The scholarship is available to high school seniors who live in Coral Springs and at-

tend one of the five local high schools: J.P. Taravella, Stoneman Douglas, Coral Springs Charter, Coral Glades and Coral Springs High School.

The purpose of the scholarship pro-gram is “to provide funds to needy, local students who, through their words and actions, embody the spirit of Dr. King’s teachings.” Although preference is given to students with financial need, attention is also given to the quality of commu-nity service performed by the applicants. Since the scholarship program is entirely

dependent upon the generous contribu-tions of individuals and corporations, your donation to this cause is very impor-tant. Gifts for the Silent Auction held at the Golf Tournament are also being ac-cepted at this time. All donations are tax-deductible.

For more information, visit www.Cor-alSprings.org/mlk. To register for golf or to make a donation, contact Joyce Cam-pos at 954-344-1005 or e-mail [email protected].

Kids of Love Expands Into Coral Springs Schools

Kids of Love began as an organization dedicated to helping young people who were dealing with cancer.

Randall Slapikas, who will be go-ing into the eighth grade at Forest Glen Middle School founded the organization. He worked with classmates at his school. Members of Kids of Love would go and visit young people who were dealing with cancer treatment.

The organization has since grown from its roots at Forest Glen. It has gained support in the business community. Kids of Love organizations are now develop-ing at Ramblewood Middle School, Saw-grass Springs Middle School, Taravella High School, Coral Springs High School and Coral Glades High School. There are about 150 young people involved in Kids of Love and more are expected to join the organization during the upcoming school

year.Currently Kids of Love is working

with five kids who are facing difficult is-sues. There is young woman who will not be able to return to Taravella this fall be-cause her cancer has returned. And there is a girl at Ramblewood Middle School who is struggling with cancer.

Crazy Ray, the father of Randall Slapi-kas is proud of the work his son has been doing. He believes it is important to help children and teenagers who are dealing with cancer.

Robert Slapikas, Randall’s older brother has participated in Kids of Love. He believes the organization has been successful in helping young people in the community.

On September 3, Kids of Love will host a Back to School Bash at Sawgrass Lanes from 10 a.m. to 3 p.m.

Coral Springs Chargers Football Team

Here is a picture of the Coral Springs Chargers football team in action against Pasadena at Mullins Park on August 11.

The Coral Springs Chargers football team is broken into seven weight catego-ries ranging from peewee to unlimited.

Master’s Swimming at Coral Springs Aquatic Complex

Chela Devanny loves to swim.She participates in the Master’s Swim

program at the Coral Springs Aquatic Complex. She holds a world record in Master’s swimming for the 800 meter re-lay and 400 freestyle relay.

Devanny was among about 130 partic-ipants in the Master’s Long Course Swim Meet at the Coral Springs Aquatic Com-plex. The swimmers are between the ages of 18 and 90 and love to swim.

“We are all adults and we enjoy get-

ting together to swim,” said Devenny.The goal of the Master’s swim pro-

gram is fitness, camaraderie and competi-tion. Many of the swimmer love the fit-ness workout that swimming offers. And they love the chance to meet new friends. The meets feature competitive swimming in breast stroke, freestyle, butterfly and backstroke. And there are relay events.

Master’s swimming is offered at the Coral Springs Aquatic Complex.

Mullins Park Will Have Three New BuildingsPeople who love to play sports at Mul-

lins Park will soon see new buildings at the park.

During the August 21 meeting, the Coral Springs Commission agreed to a $1,178,700 contract with Azulejo, Inc to build three multi-purpose sports build-ings at Mullins Park. The new buildings will replace existing structures. Con-struction is expected to begin in 40 days and will take about six to seven months to complete. Mullins Park is a major athletic facility in Coral Springs.

The Commission passed on second

reading the ratification of the collective bargaining agreement between the City of Coral Springs and the Fraternal Order of Police. The contract ends on Septem-ber 30, 2015.

The Commission passed on second reading an ordinance that will require parents who host parties where under-age drinking takes place to pay a fine of $250 per underage drinking up to $750 on the first offense. On second and sub-sequent offenses, the maximum fine will be $1,000.

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Letters must be signed with name clearly leg-ible along with a phone number and complete address. No unsigned or anonymous letters will be con-sidered for publication. The Delray Beach Tribune reserves the right to

All letters to the editor should be sent to: Coral Springs Tribune, P.O. Box 970593 - Boca Raton, FL 33497

edit the letters for spelling, grammar, news style, good taste and available space. Letters from the same author will not be published more often than every 60 days. E-mails to columnists may be used as letters to the editor.

Letter Guidelines

Coral Springs Tribune EDITORIALS/LETTERS Coral Springs, FL

This is the third issue for the Coral Springs Tribune.

School is back in session and thou-sands of Coral Springs kids are work-ing hard every day to pursue an edu-cation.

Coral Springs High School and Middle School band programs are very strong and successful. The Tara-vella band program involves hun-dreds of young people. The band has received superior ratings at recent competitions. The Coral Springs band program is very strong and has re-ceived superior ratings. Coral Glades has well developed band program that is doing well. And the young people who perform so well at football games and competitions receive much of their training in well organized mid-dle school programs. Ramblewood, Forest Glen and Sawgrass Springs Middle Schools have successful and well organized band programs. All of these bands will likely do well this year.

High School football is now under-way and Coral Springs teams are do-ing well. The high schools also have strong program in volleyball, swim-ming and cross country.

The Kids of Love program contin-ues to increase in Coral Springs. It be-

gan as a small group of Forest Glen Middle School students helping kids with cancer. It is now an organization at Taravella and Coral Glades High Schools. It is at Ramblewood, Millen-nium and Forest Glen Middle Schools. Kids of Love recently hosted a Back to School Bash at Sawgrass Lanes.

The Coral Springs Police Depart-ment has developed a successful pro-gram known as Make A Call Make A Difference. During a recent meeting, Police Chief Tony Pustizzi said the program has generated a 57 percent increase in suspicious vehicle calls, a 49 percent increase in suspicious per-son calls and a 33 percent increase in suspicious incidents.

Many people are focusing on the upcoming presidential election. But there is a local election that will have a major effect on the people of Coral Springs. Commissioner Vincent Boc-card is running against John Arnold for mayor. Dan Daley is running against Dr. Mark Gendale for Seat Two on the Commission.

There are many exciting things happening in Coral Springs. The City is planning a 50th Anniversary Cele-bration. Business development is tak-ing place and three new buildings are being built at Mullins Park.

CORAL SPRINGS EDITORIALBy David Volz

Letters to the Editor

Founded January 15, 2010

EditorialDAVID VOLZ: EditorPEDRO HEIZER: Managing Editor

DOUGLAS HEIZER, PublisherOur Writers/Reporters and Columnists

SKIP SHEFFIELD MATT BLUESTEINCHRIS J. NELSONDONOVAN ORTEGALINDA GOVE

SANDY HUNTSMANSYNESIO LYRA, OLEDA BAKERDIANE FEENGERALD SHERMANKAY RENZMARC KENT

BusinessDOUGLAS HEIZER: C.E.O. Ass. Acctng. DINI HEIZER: C.O.O.CHRIS CATAGGIO: C.M.O.

Online EditionPEDRO HEIZER: EditorANDRE HEIZER: Social MediaANDERSON MANCEBO: Soft-ware Engineer

coralspringstribune.com

Thank u so much for taking the time to acknowledge, write, and post this in your paper. Proud of our son doesn’t even have the same weight of what we feel about his dedication and accomplishments, he also won his way to compete in the Macy’s National Spelling Bee in 2010,so this was our 2nd trip to New York ever, and its all because of him...thanks again and God Bless. There will be more of these to come, take care and keep up the great work you do in the world of journalism. - Jesus GomezMy husband and i have been really thrilled when John could do his web research out of the ideas he gained using your web site. It’s not at all simplistic to simply happen to be giving out things that many some other people may have been trying to sell. Therefore we fully grasp we need the writer to give thanks to because of that. These illustrations you made, the straightforward site menu, the relationships you can help engender - it’s all excellent, and it is leading our son in addition to the family reckon that the article is pleasurable, which is certainly highly essential. Thanks for all! Visit my blog depakote-calm.html and ggym-clas-heroes.html! - Carassa

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This week I have decided to place this sensational column written by Rick Boxx as my “Thoughts from the Publisher”. I hope you enjoy this column as much I have enjoyed it. Have a great week and God bless. – Douglas Heizer

Many universities and cor-porate trainers teach busi-ness ethics from a perspec-tive sometimes referred to as “moral relativism.” This basically means they do not believe in objective truth; to them, truth is in the eye of the beholder. As a result, accord-ing to this way of thinking, whatever an individual re-gards as right is good enough.

Personally, I disagree with this philosophy. If truth is something we can mold and shape according to our de-sires and preference, then the person that conducts business in an unscrupulous, predatory manner is as “ethical” as the individual that seeks to up-hold the highest standards of honesty and integrity.

The Bible describes this type of belief system when it states, “everyone did what was right in his own eyes” (Judges 21:25). Even thousands of years ago, people rejected the existence of objective truth. This is not a “modern,” 21st-century concept.

As an employer, even if we do not subscribe to moral relativism, it is important to remember everyone has their own worldview, and they live and act according to it. For

instance, if they are self-ab-sorbed, they will likely make decisions and act according to what benefits them most. If they make decisions based on family values they have learned, that could be good – or it could be bad. What if you discover too late that they were raised by mobsters, swindlers or criminals? You might not like those “family values” being brought into your company!

Although you cannot change or modify the world-views of individual employ-ees, you can seek to clearly communicate the “worldview” by which you want your busi-ness or department to be run. This is where mission state-ments, vision statements and value statements are extreme-ly useful. They put on paper the standards, policies, overall goals and objectives the com-pany desires to achieve and maintain.

These statements express your beliefs, the founda-tional principles that govern your practices, offer the “big picture” of what you hope to accomplish, and verbal-ize truth as your company perceives it.

A big question facing many of us in the business and pro-fessional world today is one that was raised by Pontius Pi-late, who served as judge at the trial of Jesus before His cruci-fixion. Pilate asked, “What is truth?” (John 18:38). He was suggesting truth – and the “right” worldview – is what-

ever one wants it to be.However, my experience

has taught me that if every-thing is true, then nothing is true. I have learned the only objective truth that is time-tested and will help you in standardizing and solidify-ing your company values is the Bible. Psalm 119:152 teaches, “Long ago I learned from your statutes that you established them to last for-ever.” Many other verses in that Psalm also affirm the enduring, unchanging truths, precepts and principles estab-lished in the Word of God.

If you desire to oversee or be part of an ethical work-place, I recommend you es-tablish a worldview that lasts forever, one that does not change according to the need of the moment or shifting whims of society. The Scrip-tures provide the only source for that. They worked well in the 1st century – and they are good for the 21st century as well.

Copyright 2012, Integrity Resource Center, Inc. Adapted with permission from “In-tegrity Moments with Rick Boxx,” a commentary on issues of integrity in the workplace from a Christian perspective. To learn more about Integrity Resource Center or to sign up for Rick’s daily Integrity Moments, visit www.integrityresource.org. His book, How to Prosper in Business Without Sacrificing Integrity, gives a biblical ap-proach for doing business with integrity.

By Douglas Heizer

THOUGHTS FROM THE PUBLISHERBy Dr. Synesio Lyra, Jr.

POSITIVE LIVINGCoral Springs Tribune EDITORIALS/LETTERS Coral Springs, FL

No One is Born Ready Made!

When babies are first brought into the world, they arrive sufficiently formed to begin a new journey of life outside the mother’s womb. Gradually they see the light of the day. They are human al-ready, up to that point, but with a lengthy trajectory ahead, to be formed in every aspect of their being, unless death early removes them from the land of the living.

In the majority of the cas-es, any human passes through various stages of development as continued growth remains a necessity if each is to turn out into what every human is ca-pable of becoming. Some may not go very far, due to limita-tions and insuperable obstacles of manifold varieties.

Nevertheless, the goal of every maturing individual is to advance, and steadily contrib-ute to the wellbeing of society, while making a living. In real-ity, from womb to tomb every member of the human race en-ters the world, and journeys in it, with an inbuilt job descrip-tion that needs to be discov-ered, developed and deployed into appropriate meaningful activities!

Life does not necessarily begin at 40, but at the moment each person is gripped by an idea and ideal which will pro-pel that individual into life-

long learning and continual productivity both for personal fulfillment and for the better-ment of society.

Human formation is life-long! It is early on that grow-ing persons need to learn basic skills for survival and advance-ment on earth, healthy habits for the maintenance of physi-cal, mental and emotional san-ity, social mechanisms that guarantee salutary interac-tions and transactions with the rest of society, and much more!

From an early stage also, persons need mentors, life coaches and others who can help guide one into holistic liv-ing, whereby no dimension of one’s being is neglected. One cannot develop one aspect of life at the expense of others. Balance needs to be observed for the best possible results without any impediments on the progress which is expected until one’s life on earth shall end!

Indeed, it is most obvious that no one is born ready made, but neither should anyone pro-ceed through life without the necessary efforts toward self-development, with the aid of others and in accordance with the directives left by the Cre-ator for the complete advan-tage of every human creature!

Dr. Synesio Lyra, Jr. is a Florida resident who, for many years, was a professor at the post-graduate level. He is a writer, a sought-after conference speaker, a man who lived in five continents of the world, having received his education in four of them. When he resided in southern California, he wrote a weekly column for the daily “Anaheim Bulletin,” which was carried for about six years, until he moved to south Florida.

Need For An Enduring, Unchanging Worldview

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Each year, the City has remembered the victims and honored the heroes of September 11, 2001. This year, the City is hosting its first annual “September 11th 5K Remembrance” on Sunday, Sep-tember 9 at 8 a.m. Participants will start and finish at the September 11th Memo-rial site at the Northwest Regional Li-brary.

Participants may pre-register for $10 at City Hall. Registration forms will be available at City Hall, City Hall in the Mall and online at www.CoralSprings.org/5K.. Otherwise, registration will be-gin at 6:30 a.m. before the 5K begins for $15. Registration will be free for children under 12. Cash or checks made payable to the ‘City of Coral Springs 9-11 Me-morial Fund’ will be accepted. No credit card payments will not be accepted.

All proceeds will go toward future September 11th Memorial services and toward maintenance of the Memorial site. No bikes, skates or pets are permit-ted during the 5K.

Then, on Tuesday, September 11 at 6 p.m., the City will honor the victims by laying a wreath at the Library, followed by a tribute to Police, Fire and the Armed Forces. Refreshments will be served af-ter the event.

Anyone interested in volunteering can sign up by contacting Gina Orlando at [email protected]. In the event of inclement weather, the City will determine if the event will be can-celed. For more information, please call 954-344-1147. The Northwest Regional Library is located at 3151 N. University Drive.

Coral Springs Tribune COMMUNITY NEWS Coral Springs, FL

Festival of the Flutes to Raise Money for Three Charities

The Festival of the Flutes will raise money for the Lisa Boccard Breast Cancer Fund, Kids of Love and Har-vest Drive on October 19 at the Mar-riot Heron Bay. A meeting was held for the three charities at the Melting Pot in Coral Springs on August 8. The Boccard Fund raises money to provide women in need with free mammograms at Broward Health Coral Springs Medical Center. It has provided 1,000 free mammograms. Of that number 50 tested positive for cancer. The women received lifesaving treatment.

Kids of Love is an oganization of

middle school students students who help children with cancer. Young people will visit and provide encouragement to peers who are fighting cancer. The Harvest Drive is a yearlong project that provides needy families with a complete Thanksgiving meal and a week’s worth of groceries during the Thanksgiving season.

This year’s Festival of the Flutes will be themed reds, whites and blues. It will include a wine tasting and food pairings. There will be silent and live auctions and music and entertainment.

Coral Springs Hosts First 5K in Remembrance of September 11

These are young kids playing basketball at the Coral Springs Gymnasium.

Coral Springs Chargers 125 pound team

Coral Springs Marching Band Rehearses

The Coral Springs Marching Band is preparing for the upcoming season.

The Marching Colts is one of the top high school marching bands in Broward County. The band has re-ceived all superior ratings during the past 30 Florida Band Master Asso-ciation assessments. During the year, the band will perform during football games. The band performs a drum corp. style which is a very demanding show to put on. Band Director Brett Dawson said he hopes the band can qualify to participate in a statewide

competition in St. Petersburg on No-vember 17.

Currently the band is the early stages of the season. Alexandra Gat-tuso, a drum major for the band said she loves being a part of a successful student organization. She is proud of the shows the band produces.

Rachel Reh, a drum major agreed. She loves being a part of the band and loves the fact that she has made so many friends over the years she has been a member.

Coral Springs Community Garage Sale set for November 10

Vendor Spaces are now available for the Trash to Treasure Garage Sale, to be held at Mullins Park on Saturday, November 10 from 8 to 11 a.m. This popular event offers a great opportu-nity to buy or sell household and other items. $25 before October 14, $35 from October 15 through the 28, or $45 thereafter. Spaces are offered on a first-come, first-served basis. An additional

$30-per-space deposit is required and will be returned after the event if the space is clean. No refunds will be given for vendor cancellations. Mullins Park is located at 10000 Ben Geiger Drive (N.W. 29th Street).

For more information, call 954-345-2204 or register at the Coral Springs Gymnasium at 2501 Coral Springs Drive from 8 a.m. to 9 p.m. daily.

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Five Months, 50 Homes, 50 FamiliesCOCONUT CREEK, Fla. (July 26,

2012) – Fifty families have moved into se-cure homes in Olivier, Deuxieme Plaine, Haiti, just weeks before the hurricane sea-son traditionally heats up in the Caribbean. These permanent homes were built from funds raised in February at the Building Hope Gala in Boca Raton, Fla. Construc-tion on the homes and community center

started in March, and all of the families were moved to safety by mid-July.

“The appalling conditions that we have found so many children and their families living in throughout the Caribbean and Lat-in America are unimaginable,” said Robin Mahfood, Food For The Poor’s President/CEO. “Without safe, permanent shelter the destitute are often wet and cold when it rains, and live in fear of landslides sweep-ing them into the sea.”

For more than 30 years, Food For The Poor has worked to bring relief to poor fam-ilies, caring for their basic needs, and giving them a chance to live and work again. In ad-dition to building the 50 two-room homes and community center in Olivier, chicken and cattle rearing projects have also been

implemented with money raised at the gala.“I can’t believe people have to live like

this, it really breaks my heart,” said com-mittee member Becky Carlsson, as she de-scribed the inhumane conditions she wit-nessed in Haiti. “They are not really houses, they are little one-room shacks of metal and tin that families live in.”

The 2012 committee chairs included Cathy and Abdol Moabery (Event Co-Chairpersons), Ronda and David Gluck (Event Co-Chairpersons), and Rene and Francis Mahfood (Honorary Chairpersons).

The 18th annual gala will be Saturday, Feb. 2, 2013 at The Polo Club of Boca Ra-ton. For additional information regarding the Building Hope Gala, benefactor levels, and tickets, available at $250 per person, please call 1-888-404-4248 or visit www.FoodForThePoor.org/boca.

Attendees will be invited to create a leg-acy by pledging to build critically needed houses in Jamaica during the charity’s “live house rally.” There are pockets of immense poverty throughout Jamaica, but because the country relies heavily on tourism, the

harsh reality of destitution often is con-cealed.

“With the support of Food For The

Poor’s donors and committees such as this, we have been able to raise enough funds to build 10 homes a day, seven days a week in the countries we serve,” said Mahfood. “Each home has two rooms, plus a toilet and a shower, and a porch for cooking. They are ‘a shelter from the raging wind and the storm.’ ” (Psalm 55:8).

Since the earthquake, Food For The Poor has built 3,261 two-room homes in Haiti.

Committee members for the 2013 Build-ing Hope Gala include Laurie Braden, Kelly Brauner, Becky Carlsson, Melissa Davi-mos, Ronda Ellis Ged, Ronda Gluck, Mi-chele Greene, LaMae Klos, Robin Ranzal Knowles, Julie Mahfood, Rene Mahfood, Pamela Matsil, Cathy Moabery, Jill Perea

Tashia Rahl, Lauren Roberts, Kara Seelye, Natasha Singh, Renee Stetler, Holly

Strogoff, Allison Venditti, Patricia Wallace, and Traci Wilson.

Food For The Poor, named by The Chronicle of Philanthropy as the largest international relief and development or-ganization in the nation, does much more than feed millions of the hungry poor in 17 countries of the Caribbean and Latin America. This interdenominational Chris-tian ministry provides emergency relief as-sistance, clean water, medicines, educational materials, homes, support for orphans and the aged, skills training and micro-enter-prise development assistance, with more than 96 percent of all donations going di-rectly to programs that help the poor.

For more information, please visit www.FoodForThePoor.org.

Take Steps to Feed the Hungry Through Food For The PoorCOCONUT CREEK, Fla. (Aug. 1, 2012)

– It’s never too early to start spreading the news about one of Food For The Poor’s most popular local fundraising events – the 5K Walk/Run For Hunger.

The 5K Walk/Run For Hunger Team Captains will show their appreciation by hosting a kick-off reception. Join them for an evening of live music, raffle prizes and drink specials at World of Beer at the Promenade at Coconut Creek, 4437 Lyons Road, Coconut Creek, Fla. on Thursday, Aug. 16 from 6 p.m. to 9 p.m.

Now in its seventh year, the 5K Walk/Run For Hunger will take place on the Sat-urday before Thanksgiving, Nov. 17, at 7 a.m. at Quiet Waters Park, located at 401 South Powerline Road in Deerfield Beach,

Fla. Every step taken by each participant will be a step toward raising much needed funds for life sustaining food for the people of the Caribbean and Latin America.

But in order to help, you must register or donate. Please visit www.foodforthepoor.org/walk to register or to make a donation. This year, a generous donor has agreed to match every dollar raised with an additional dollar’s worth of food. While on the web-site, take advantage of free fundraising tips designed to help you reach your fundrais-ing goal by sharing your ideas with family, friends, co-workers and contacts.

Cost of registration is $20 for adults and $15 for children ages 6-10. There’s no fee for children 5 and under. The registration cost includes a T-shirt. There will be re-

freshments, live music, balloon artists, face painters and more at this family event. To see the fun from last year’s event, please visit www.FoodForThePoor.org/walk2011

Special awards will be given to top finish-ers of each age group. Food For The Poor will be using AccuChip to provide state-of-the art timing and scoring. This service is used for running, triathlon, swimming, mud runs and biking events in Florida.

r more information, please call 954-596-4020 or send an email to [email protected]. You can also register the day of the event. Registration starts at 6:30 a.m., the run/walk begins at 7 a.m. and the awards ceremony is at 8 a.m.

The 5K Walk/Run is presented by Winn Dixie. Event sponsors are Barefoot

Wine & Bubbly, Corner Bakery, Reliv, Run-ners Edge, WATA, Wells Fargo, and World of Beer.

Food For The Poor, named by The Chronicle of Philanthropy as the largest international relief and development or-ganization in the nation, does much more than feed millions of the hungry poor in 17 countries of the Caribbean and Latin America. This interdenominational Chris-tian ministry provides emergency relief as-sistance, clean water, medicines, educational materials, homes, support for orphans and the aged, skills training and micro-enter-prise development assistance, with more than 96 percent of all donations going di-rectly to programs that help the poor.

Kara Seelye leaps across an open sewer in a marshy slum in Cite Soleil, Haiti.

2012 Building Hope Gala committee members (L to r) Julie Mahfood, Kara Seelye, Natasha Singh, Ronda Ellis Ged, David Gluck, Ronda Gluck, Abdol Moabery, Cathy Moabery, Francis Mahfood, Rene Mahfood,

Pamela Matsil, Patricia Wallace, Becky Carlsson, Allison Venditti, Traci Wilson (Committee member not pictured: Michele Greene)

Marie Ange Legal and her family have been moved from their dilapidated shack to a safe, permanent

Food For The Poor home in Olivier.

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Coral Springs Fire Station 71 is Dedicated

Municipal NewsCoral Springs Tribune

Coral Springs Seeks Artists for City’s 50th Anniversary Celebration

The City of Coral Springs is seeking Public Artists who are interested in creating a commissioned art piece for permanent dis-play. The artwork should embody the city’s mission as the nation’s premier community in which to live, work and raise a family, as well as celebrate the City’s 50th Anniversary.

The City of Coral Springs Public Art Program is requesting concept proposals for a distinct location within the City of Coral Springs. The budget amount of $75,000 is intended to purchase artwork for the pro-posed location at the east entrance on Atlan-

tic Boulevard. Proposals by both single art-ist and/or teams of artists will be accepted. Please visit the City’s Public Art section on their webpage to download the RFP. Dead-line for Proposals is September 1, 2012. No tax dollars are used toward purchasing pub-lic art in Coral Springs. All financing comes from a fee charged to developers who have projects larger than 12,500 square feet.

For any questions or concerns, please contact Laura Atria at 954-344-1114 or by e-mail at [email protected]

Coral Springs Police Department to Hire Three New Police Officers

The Coral Springs Police Department is hoping to hire an additional three police of-ficers.

Coral Springs Police Chief Tony Pustiz-zi said he wants to add more officers to tackle the growing problem of residential and auto burglaries in Coral Springs. The total cost of adding three new officers would be about $350,000. This would include their salaries, training, cars and other costs.

“We are seeing more residential burglar-ies and I want to add more officers to deal

with this problem,” said Pustizzi.Some of the City’s officers are now work-

ing on the Burglary Enforcement and Re-duction Unit. The new officers would pro-vide more police coverage to the city. Pustizzi hopes to have the new officers on the force by 2013. He is also encouraging residents to participate in the Make a Call Make a Differ-ence program.

Also, the Coral Springs Police Depart-ment will be getting 28 new police cars.

Make A Call Make A DifferenceThe Coral Springs Police depart-

ment is asking residents to help them.Through the Make A Call Make a

Difference program, residents can con-tact the Police Department if they see something unusual or suspicious in the community.

Lieutenant Joe McHugh public in-formation officer for the Coral Springs Police Department said there has been an increase in the number of residen-tial burglaries in the city.

“The biggest trend is that criminals will knock on doors and ask to cut a lawn. But they have no equipment. Or they will ask for someone who does not live at the home. If they find no one is home, they may pry open a cabana door to get into residence,” said McHugh.

The difficult economy has led many people to become burglars. The Police want residents to call them if they see something unusual in their neighbor-hood.

The Police Department has created the Burglary Enforcement and Reduc-tion Unit to deal with burglaries. “We are trying to be proactive. We want to educate people on how to protect

themselves against crime. This pro-gram is funded by forfeiture funds,” said McHugh.

The Coral Springs Police Depart-ment is working to educate the com-munity and asking them to partner with the police department to help prevent crime. The program includes showing civilian employees the latest techniques used by criminals and to re-port what they see.

Various media will be used to en-courage people to report suspicious activities. Recently a homeowner called to report a suspicious vehicle parked in her neighborhood occupied by a man. Officers responded and con-ducted surveillance on the vehicle. Then the officers noticed two men walking from the rear of a residence carrying televisions. The three men were arrested and confessed to several other burglaries.

Police want residents to remember that vehicle and residential burglar-ies only take seconds to happen. Police want residents to always be aware of their surroundings and to hesitate to call the police.

Coral Springs Fire Station 71 was dedi-cated on the evening on August 17. Coral Springs elected officials, members of the Coral Springs Fire Department and people from the community came together to par-ticipate in a ribbon cutting ceremony at the new fire station. It was built over a period of six months at a cost of $1.7 million and includes about 7,100 square feet. There are three bays and state of the art bi-fold doors.

Coral Springs City Manager Erdal Don-mez thanked people for participating in the ceremony. He said the new Station 71 in-cludes the latest technology and will serve the residents of Coral Springs for at least the next 50 years. He said it was less expen-sive to build a new station than to renovate the older structure.

“We are proud of the new station,” said Donmez.

Mayor Roy Gold also thanked people from coming to the ceremony and said the new station is first class and first rate.

When Fire Station 71 was built in 1976, it was designed to service volunteer fire-fighters. It was not built with the proper sleeping quarters, showers , training space or equipment. The station is the second old-est in Coral Springs and the second busiest station in Coral Springs.

In 2008, a study exploring several op-tions for modernizing the aging station considered a renovation of the existing structure or building a new structure at a new location. The study concluded that the most practical and cost effective option was to raze the existing structure, then build a new station at the existing site.

The new station provides the necessary space to accommodate male and female fire-fighters with dormitory living facilities and adequate working areas to perform their functions as emergency responders. There are 15 to 20 firefighters assigned to the sta-tion.

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coralspringstribune.com

Coral Springs Tribune MUNICIPAL NEWS Coral Springs, FL

Coral Springs Business Plan Delivers Services Important to ResidentsThe City held a Special City Com-

mission Meeting on Tuesday, July 24, in which the Commission adopted the Fiscal Year 2013 Business Plan. The 2013 Busi-ness Plan outlines numerous initiatives to help meet the community’s needs despite a slower than forecast economic recovery.

At its May 10, June 5, July 10, and July 24 public Workshops, the City Com-mission discussed the proper balance be-tween keeping the property tax millage rate as low as possible with the need to attract businesses and home buyers by investing in the community’s appearance, safety, and infrastructure. Therefore, to provide the time necessary to hear from citizens regarding this balance, the Com-mission decided to set the proposed prop-erty tax millage at a rate higher than the current rate of $4.3939. The Commission ultimately decided to propose a millage rate of $4.5697, which is 4% above the current millage rate. The impact to the average single-family homeowner would be $42.62 a year in additional property taxes to the City if the 4% increase were adopted.

This proposed millage rate is not final. The Commission will discuss the pro-posed millage rate at the first public bud-get hearing on September 12. The budget hearing will be broadcast on CityTV. The Commission is using the time to gather

information regarding the potential use of any additional tax dollars. Staff has suggested using additional tax revenues on a number of projects including restor-ing reserves, hiring three additional po-lice officers, beginning the design work for a new Safety Town, and renovating Sartory Hall.

The Commission also lowered the voter-approved debt service millage rate from $0.2915 to $0.2906. The annual sol-id waste special assessment will drop this year from $233.64 to $227.16. The fire as-sessment fee will go up from $128.77 to $138.10 for single-family homeowners.

Key Initiatives for the Coming Year

While the Business Plan includes economic data as well as the City’s bud-get process and methodology, most es-sentially it includes staff ’s proposals for initiatives geared toward addressing our residents’ needs and enhancing our com-munity’s look, feel and overall appeal. These initiatives will serve as the guiding force behind the City’s Fiscal Year 2013 activities.

Highlights of the 34 new initiatives, as well as 32 ongoing initiatives, contained within the Business Plan include:

•Continuing to invest in our vital in-formation technology infrastructure.

•Encouraging business development and redevelopment by redesigning the Economic Development Foundation web site, create an economic development strategic plan, and establish an economic incentive account. We will also continue to work closely with the EDF, Commu-nity Redevelopment Agency, Chamber of Commerce, and the Retail Coalition to diversify the tax base and absorb vacant commercial space.

•Continuing to support educational excellence by ensuring the Coral Springs Charter School remains highly rated.

Addressing the aesthetic appeal of our neighborhoods under the “Commu-nity Pride” umbrella. This initiative will enhance the appearance of our medians, rights-of-way and public buildings and will also invest heavily in our parks. We will hire a full-time park maintenance crew to perform repairs and maintenance quickly.

•Improvements intended to revitalize Mullins Park will take shape. Projects in-clude improving the appearance, safety, and ease of movement in Mullins Park as well as replacing the tackle football, flag football, and soccer buildings.

•Enhancing the efficiency and effec-tiveness of the code enforcement process by automating a number of outdated and manual systems. We intend to add two

positions to our Code Enforcement staff to support our neighborhoods.

•Capitalizing on proceeds from a low-interest Economic Recovery Zone Rede-velopment Bond, infrastructure improve-ments slated as part of the downtown development plan—including burying power lines, installing turn lanes, erecting mast arms, and installing sidewalks—will get underway. Once these infrastructure improvements are completed, downtown Coral Springs will become more economi-cally viable for investors as the economy begins to improve.

•Maintaining a safe community will remain a top priority. Not only will the high-visibility “Make a Call, Make a Dif-ference” campaign continue, but we have created a special Burglary Enforcement and Reduction Unit (BEAR) to proactive-ly tackle residential and vehicle burglar-ies. The City will also add three firefight-ers to its ranks.

•Finally, we will celebrate the City’s 50th anniversary.

Additional City initiatives for the next fiscal year will focus on continued im-provement of City workforce productiv-ity and continued investment in technol-ogy and capital improvements. For more information on these and other initiatives in the City’s proposed 2013 Business Plan, visit www.coralsprings.org.

Coral Springs Shredathon Set for September 22

Keeping personal paperwork with ac-count numbers, PIN numbers and other sources of identification could lead to identity theft. Avoid becoming a victim and bring any personal documents to the City’s next Shredathon, where they will be shredded for free on site.

The City’s next Shredathon event is scheduled for Saturday, September 22 from 9 a.m. to 11:30 a.m. in the back parking lot of City Hall, 9551 W. Sample Road. Please note that there is a limit of three boxes per person. Each additional

box of paperwork will be accepted for a $5 donation toward the Special Olym-pics. Please refrain from bringing paper-work in plastic bags. Once the truck is full, no other paperwork will be accepted. The Shredathon is co-sponsored by the Coral Springs Police Department, Coral Springs Seniors and Law Enforcement Together, and RecordShred.

There is no cost to drop off docu-ments. For more information, call 954-344-1833.

The Coral Springs High School football team in action against West Broward High School.

Coral Springs Football

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Drink Up!Eighth Season of Cultural Council’s “Culture & Cocktails” Series Begins

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C The Coral Springs TribuneCORAL SPRINGS LIFE & ARTS

SECT

ION

July, 2012 • Year I • Number 001

See page 17

See page 17

A Dark and Gloomy Portrait of

One-Percenters

FOODREVIEW

ENTERTAINMENT

Drink Up!Eighth Season of Cultural Council’s “Culture & Cocktails” Series Begins

Rena Blades, president and chief execu-tive officer of the Cultural Council of Palm Beach County, has announced the upcoming season of the popular “Culture and Cock-tails” series

From November 2012 through March 2013, three one-on-one conversations will be held at The Colony Hotel Pavilion in Palm Beach, where the series was born in January 2006. Several more will be held at the Cul-tural Council’s new headquarters in the his-toric Robert M. Montgomery, Jr. Building in downtown Lake Worth. The season includes:November 5CARLETON: A Conversation with Car-leton VarneyInternational Interior Designer, Author & Design Columnist for the Palm Beach Daily NewsInterviewer: Robert JanjigianFashion Editor for the Palm Beach Daily News (Held at the Colony Hotel Pavilion in Palm Beach) December 3ALL THAT GLITTERS: A Conversation

between Collector Fred Sharf and Scholar Beth Ram about Trabert & Hoeffer-Mau-boussin, the Glamorous Jewelers to Palm Beach Society during 1930s & 40s(Held at the headquarters of the Cultural Council of Palm Beach County in Lake Worth) January 7HOPE: A Conversation with Hope AlswangExecutive Director and Chief Executive Of-ficer of the Norton Museum of ArtInterviewer: Steven MaklanskyDirector of the Boca Raton Museum of Art (Held at the Colony Hotel Pavilion in Palm Beach)February 4IRIS: A Conversation with Iris ApfelInternational Designer & Fashion IconInterviewer: Charlotte PeltonPresident of Charlotte Pelton & Associates(Held at the Colony Hotel Pavilion in Palm Beach) March 4GARY: A Conversation with Tony Award® Winner Gary BeachStar of Broadway hits The Producers (he also starred in the film version), Beauty and the Beast, Les Misérables, Annie and more; appeared in numerous TV series including Cheers, Sisters, Queer as Folk and Murder, She Wrote)Interviewer: Andrew KatoProducing Artistic Director of the Maltz Jupiter Theatre (Held at the headquarters of the Cultural Council of Palm Beach County in Lake Worth)

Culture & Cocktails is sponsored by The Milton and Tamar Maltz Family Founda-tion. Additional support is provided by The Peter and Vicki Halmos Family Foundation / Palm Beach Principal Players, The Palm Beach Daily News and PR-BS, a Boca Raton-based public relations firm.

Admission to Culture & Cocktails is $50

per person, and free for members of the Cul-tural Council ($250 level and above). All proceeds go to the nonprofit Palm Beach County Cultural Council.

Each event will run from 5 to 7 p.m., with registration and cocktails from 5 to 5:45 p.m., and the “Conversation” from 5:45 to 7 p.m., including audience Q&A.

The Colony Hotel will serve complimen-tary beverages and an array of specially pre-pared hors’ d’oeuvres, plus free valet parking. It is located at 155 Hammon Avenue, just one block south of Worth Avenue and one block west of the Atlantic Ocean.

As an added bonus, attendees at any of the three events at The Colony Pavilion will be offered a free bottle of wine with dinner or two-for-one drinks at the hotel’s celebrat-ed Polo Steaks & Seafoods immediately fol-lowing the Conversation.

People interested in attending can RSVP before each event by calling the Cultural Council at 561.472.3330.Hope Alswang

Gary Beach

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Summer Special! Come in for an initial work-up and get your first allergy treatment FREE! ($65 value).

The Coral Glades High School Cheerleading Team

The Brazilian celebration in Boca Raton kicked off to a fantastic start this past Sunday, September 2nd at Igreja Batista Boca Glades in Boca Raton where the Brazilian congrega-tion put up a great event where more than $18,150.00 for their missionary projects in Brazil.

The celebration was a mixture of dancing, music, dance choreography, and food from each region of Brazil. It was as if you were in Brazil but you didn’t have to waste the big money of a plane ticket. At the festival, there were tents with each of the regions of Brazil, southeast, northeast, Mid-east, north, and south. Each tent had special dishes that are typical to that region of the country.

It was as if you were in Brazil but you didn’t have to waste the big mon-ey of a plane ticket. At the festival, there were tents with each of the re-gions of Brazil, southeast, northeast, Mideast, north, and south. Each tent had special dishes that are typical to that region of the country.

As we know, the celebration isn’t

over. This Friday here in Boca Raton The Brazilian Beat will be happen-ing from 6pm – 11pm on Septem-ber 7. The event is free to the public and there will be live Brazilian music & entertainment, food, art, fashion, dancing in the streets, capoeira show and even samba performers!

The entire city is invited to this unique and special event.

Then, the following week, the Ro-tary Club of Boca Raton West is host-ing their annual Gala Dinner to raise money for a scholarship fund that will benefit Brazilian students. The Rotary Club Boca Raton West is a Portuguese speaking club that targets the Brazil-ians of Boca Raton who want to expe-rience service above self.

At the event, the Rotary Club will also honor two people in the Brazilian community with the “Brazilian Pride Award”. The event will take place at Carmen’s Restaurant at the Top of the Bridge Hotel on Saturday, September 15. The event begins at 6:00pm; tick-ets are $75 and can be purchased by calling 561-488-5737.

The following week, the Brazil Club will have the soft opening of their new offices located The Shoppes at Village Point. The Brazil Club was created to attend the needs of Brazil-ian entrepreneurs and professionals to better publicize the Brazilian Cul-

ture in the USA, for a better integra-tion with the American Community, as a meeting point for the Brazilian businessmen to improve personally and professionally within the rules and customs of the community where they live.

Month-Long Brazilian Independence Day Celebration in Boca Raton Kicked Off September 2

Volunteers began to set up for the big event

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Here the Coral Springs Chargers scrimmage against Sunrise at Mullins Park.

Coral Springs Chargers in Action against Sunrise

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Coral Springs High School Cheerleading

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Coral Springs Tribune ENTERTAINMENT Coral Springs, FL

“Dr. Medina is a graduate from a renown brazilian university since 1995 and attended Nova Southeastern University where she received her clinical doctorate degree in 2009. She spe-cializes in orthopedics, sports rehabilitation and nutrition and is associated with Holy Cross Orthopedic Institute since 2008.”

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CrossFit Exercises: Is It a Good Choice for Me?

The Taravella High School football team practices for the upcoming season. Last year the Trojans finished the regular season with a 9-1 record and won the district title.

Taravella Football Team Practices for Upcoming Season

The crossfit exercise modality has become a trendy option in the gyms everywhere. Every session is different, and combines cardiovascular exercises with muscle strengthening exercises that utilize body weight and weight training, associated to exercises of short periods of maximal effort.

The combination of the above men-tioned exercises is able to produce a high calorie burn in a short period of time, and is generally practiced in small groups. Currently you may also find websites that publish videos with crossfit sessions to be done at home. But besides its benefits, this modal-ity of exercise is not for everybody. In the crossfit there is no harmonious sequencing for the exercises, the only constant is that the exercises are per-formed with high intensity. However, once your muscles start to fatigue as the session progresses, your ability to maintain the correct form decreases as you continue to attempt to maintain the same levels of intensity and speed. This may lead to acute or overuse mus-cle and joint injuries.

The best exercises modality is the one that offers cardiovascular and strengthening exercises in a balanced way, and with the least risk for inju-ries. Always pay attention to your form during the exercises performance, and don’t rush thru the sessions to prevent the risk of injury. Add abdominal exer-cises and yoga (but don’t abuse of the

stretching exercises), and you have a complete and balanced exercises rou-tine.

You may use crossfit as one of your exercises option, however, remember to respect your body and decrease the speed, focusing on your form whenever necessary.

“My kingdom for three portions

of salmon”!A study recently performed by the

Vanderbilt-Ingram Cancer Centre in Nashville, Tennessee, published in the Journal of Clinical Nutrition, found that women that consume the equiva-lent to three portions of fish a week (rich in omega-3), presented with a de-crease of 33% in the risk of polyps to the intestinal colon. They also present-ed with a decrease in levels of the pros-taglandin E2 hormone, which is related to the presence of inflammation in the body. Unfortunately, the same could not be found in men. Doctor Harvey Murff, states that besides the attempt to consume more omega-3 sources, males have the tendency to consume a larger quantity of omega-6 sources, which decrease the efficacy of the in-creased consumption of fish. Omega-6 is present abundantly in the diet of the greater majority of individuals, ome-ga-3 is in disadvantage, making neces-sary to supplement with a high quality product.

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Coral Springs Tribune ENTERTAINMENT Coral Springs, FL

FOOD REVIEWBy Marc Kent

ENTERTAINMENTBy Skip Sheffield

A fantastic Cuban food selection at ex-tremely low pricing await diners at Azu-car Cuban Café Restaurant.

Select from 13 appetizers as we did and we were rewarded with an Empanada meat pie containing tasty ground beef in a thin, flaky crust; Tostones “Azucar Style”-smashed plantains stuffed with shrimp , cheese and bacon, lightly breaded for fla-vor and texture. Then Chorizo espanol which is Spanish sausage with grilled pep-pers and onions followed by Croquettes de jamon – croquettes stuffed with fine ham – all dishes full of discernable flavors.

Small or large portions of excellent white bean and/or red bean soup and/or chicken soup (fairly plain) and/or black beans – hot and flavorful, not spicy, we liked all.

Of the 5 salads – each portion enough for two – we tried the “Azucar Style”, lettuce, tomato, cucumber, carrots with crunchy pieces of sautéed chicken in a smooth and wonderful mango sauce. Choose sautéed shrimp in lieu of chicken and your choice of dressings for their En-salada de camorones – either a winner.

By the way, you will be greeted with a mound of plantains and three dipping sauces – mojo, cilantro and pico da gallo – to tempt the palate.

8 meat offerings included a fall-off-the bone tender and fine tasting lamb shank

in a great red wine sauce. We also recom-mend the Ropa vieja – the most delicious shredded beef cooked in a amazing home-made tomato sauce with peppers and on-ions – not to be missed. We’ll try the other six dishes at a later date.

9 chicken dishes feature Fricase de pol-lo – on the bone chicken cooked in their tomato sauce with potato, pepper and on-ions, then a grilled chicken breast with wonderful swiss cheese, grilled peppers and onions – both are fine choices.

We sampled a fish fillet with shrimp in a gentle garlic sauce- very, very fine, we also tried and was rewarded with large shrimp cooked in tasty tomato sauce. 6 other offerings await a future test – as do the 4 pork selections.

Try Azucar’s Yuca (cassava-similar to a potato) plus black beans and white rice, saffron yellow rice, Azucar rice and beans and plantains galore!

We ordered paella – available only on Friday and Saturday nights (also the nights for live entertainment.

The paella

Seven heavenly desserts include a rum coconut flan, bread “pudin”, tres leches – a fantastic 3 milk cake and a great rice pud-ding. More to taste another time.

Azucar serves imported and domestic beers, both red and white sangrias plus house red wine and a zinfandel smoothies, natural juices and soft drinks can be had a well as coffees, hot or cold.

The dinners can be sit down or take out or delivered. Open from Tuesday through Sunday, hours are 11:30AM to 9PM from Tuesday to Friday, 4:30PM to 9PM on Saturday and Sunday. Chef has 3 or 4 nightly specials in addition to the standard huge menu plus a four choice kid’s menu and a half dozen sandwich of-ferings.

Located at 4900 Linton Boulevard in Delray Beach (561-495-4427).

Azucar seats 85 diners in a pleasant atmosphere with very attentive servers. This is true home-style Cuban food for all to savor – we strongly suggest you – Go and Enjoy!

AZUCAR The Finest of True Cuban Foods

“Cosmopolis” which opened Aug. 24, was written before the current Occupy Wall Street ruckus. It was filmed by Canadian di-rector David Cronenberg before the recent battle-of-classes turmoil. It now seems pre-scient.

Cronenberg wrote a screenplay based on Don DeLillo’s 2003 novel and completed filming in July, 2011 in Toronto, Canada.

British actor Robert Pattinson, best known as Edward the vampire in the “Twi-light” movies, plays Eric Packer, a 28-year-old financial genius in New York City.

The action, what little there is, largely oc-curs in Packer’s 30-foot stretch limousine at-tended by bodyguards, driver and stern guys with phones in their ears.

“I want a haircut,” Packer announces im-perially. What he wants, he gets, no matter what is going on in the rest of the world. Eric is arrogant, cruel and ruthless; qualities which are an asset in business and particu-larly in the volatile currency trading market, which he keeps tabs on via flicking video screens.

“A rat became a unit of currency,” we are told at the outset. The rat in Eric’s case is the Japanese Yen. Eric has made a huge and reckless bet on the currency, and it will come back to bite him, so to speak, over the next few hours.

Rats are a recurring motif in “Cosmopo-lis.” Protesters carry dead rats. Some dress up like rats and some carry huge rat puppets.

In his long day’s journey into night in quest of a haircut, Eric will get turned down for sex by his recently betrothed wife (icy Sarah Gadon). He will have wild and athletic limousine sex with his middle-aged mistress Didi (Juliette Binoche) and a visiting hook-er. He will hail his financial advisor (Emily Hampshire) in the middle of her daily jog and demand a meeting then and there. Eric will even get a prostate exam from his doctor in the limo as the outside world boils and pro-testers trash and spray-paint the white limo.

Eric is detached, deadpan and soulless; qualities which Robert Pattinson is adept at conveying. It is almost as if he needs to ex-perience pain to feel anything. He ultimately will, but the viewer will not feel sorry for him.

There is very little to like, admire or em-brace about “Cosmopolis.”

If you are one of the angry 99-percenters, this film will confirm your opinion about self-ish, greedy, mendacious bankers and titans of Wall Street. I don’t think Cronenberg in-

tended us to like this dark vision of corporate capitalism run amuck. I think he wanted us to feel disgust. Consider yourself forewarned.

Two and a half stars New ‘Total Recall’ finds

Trouble right here on EarthLike the 1990 original, the new “Total Re-

call” is based on a 1966 Philip K. Dick short story and set in the future in 2084. Even the names are the same. Colin Farrell has taken over the Arnold Schwarzenegger role of fac-tory worker Doug Quaid, who also becomes known as Hauser. Kate Beckinsale plays his wife Lori, formerly played by Sharon Stone. Alluring Jessica Bale plays the feisty freedom fighter Melinda, previously essayed by Ra-chel Ticotin.

The setting is completely different. In-stead of a real or imagined trip to Mars through an artificial memory implanted by a sinister company called Rekall (Slogan: “We can remember it for you”), the hero stays on Earth, which has been ravaged by chemical warfare with only two population centers re-maining: United Federation of Britain, which looks like a futuristic, post-holocaust London, and The Colony, which looks like the worst rotting slums of Hong Kong.

A critic friend of mine asked me when I thought “Total Recall” went over the top.

“The first few frames,” I replied, and it stayed that way.

“Total Recall” is even noisier and more bullet and explosion-ridden than the earlier summer reboots “Spider-Man” and “Batman: Dark Knight Rises.” What the three films have in common is a doomsday, totalitarian scenario. The message seems to be you can’t trust the government, the police or the armed forces.

Hmm, are the movie-makers trying to tell us something?

What director Len Wiseman lacks in subtlety he makes up which sheer action and mayhem. I get a little tired of hearing the rat-a-tat-tat of automatic weapons firing bullets that just miss the mark every time, and action heroes that take pounding after pounding with no broken bones.

Ah, but Colin Farrell is a much better ac-tor the Schwarzenegger ever was. We really do believe he is either losing his mind or the victim of some wickedly sinister plot. The sets and gadgets are incredible and the ladies are nice to look at as they go through their gymnastic action scenes. Sometimes that’s all you need ask of a summer action flick.

A Dark and Gloomy Portrait of One-Percenters

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On The BudgetWall Paper

It’s back. Of course for some people that love the wall paper look it was not out-date at all, but for somehow we stop to see it for more than 10 years.

Nowadays you have a lot more option than back there, before was so floral, and country, and stripes; now with the technology help we have a lot more option.Vin-

tage, classic, metallic, earth look, graphics and so much more, some of company can do special design for their clients. Wall paper is good option to make state-

ment in any ambient. My only concern is places that have too much water around like closed to sinks and bathroom showers, but with all this news maybe if you

really want you can find some ideas how put together .

Living space, classic, but with so modern design.

More tips go to www.alwmontesdecoa.blogspot.com

This entryway has an extra charming with

this contemporary wall paper.

Vintage look so IN today, in this room the old Hollywood glamour style is very cozy and rich, the wall paper give a final touch.

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ColumnistsCoral Springs Tribune

Michael H. Gora has been certified by the Board of Specialization of The Florida Bar as a specialist in family and matrimonial law and is a partner with Shapiro Blasi

Wasserman & Gora P.A. in Boca Raton. Mr. Gora may be reached at mailto:[email protected].

DIVORCE FLORIDA STYLEBy Mike Gora

Death’s DoorAs wife Bonnie and I came away from the

front door of a local steak house where we had dinner with our friends Kathy and Joe on August 15th my iPhone called me to attention. I noticed then that I had missed two earlier calls from my daughter Robin as I picked up her third call.

“Its Matt,” she said, in a breaking voice, re-ferring to my son, her brother, “He’s in the ICU, he might not make it, you better come.”

Matt the 42-year-old, married with two dar-ling girls had mysteriously collapsed in his car while in a shopping center parking lot at 10:30 a.m., after making a small credit card purchase, only to be found five hours later comatose, with the car and air conditioner running.

No planes to Atlanta were available until 6:45 in the morning of the 16th and, of course, I was on it. My daughter, Matt and their mother have lived in Atlanta where they moved after my break up with their mother years ago.

As I turned the corner to Matt’s room I was greeted by daughter and daughter-in-law, An-gie, with a group hug and anguished tears. Lit-tle had changed since I had talked to my daugh-ter the night before.

I entered his room where his mother greeted me with a look and a sigh that needed no expla-nation. We had long since put our grievances aside for the sake of the children and ourselves.

Matt was comatose, on a ventilator, attached to typical and unique machines, which kept his pulse rate, blood pressure, breath rate, and moni-tored his IV solutions, all of which I had seen before. Uniquely, he was being slowly frozen from the neck down in an attempt to force warm oxygenated blood to his brain in hopes of sav-ing him.

Over the next few days tests were admin-istered and good and bad were revealed by the team of physicians charged with saving Mat-thew’s life. “Matt’s brain stem was alive,” which made his recovery possible, but, “Matt had been with no oxygen for up to ten minutes.” Any lon-ger and he would have died before he reached the hospital. A doctor agreed that it was amazing that he had been in his car for hours, but only lacked oxygen for less than ten minutes before he was found and given oxygen by the paramedics.

The freezing process was later reversed, returning temperature to normal after several

tedious and frightening hours. Throughout the time we talked to him, held his hand and be-seeched him to squeeze our hand if he had heard us. After hours I thought I felt a slight response but was afraid it was my wish, not his command.

Sister caught a real squeeze an hour later. A nurse suggested he wiggle his toes and he did. I had called my friend Howie, a neurologist in Plantation and reported the events. He suggest-ed that there was hope because of the responses.

Matt was stable and kept alive by the venti-lator. His doctors predicted a long haul if there was to be a recovery with physical, mental and emotional therapy, but first he had to somehow silently teach himself to breathe on his own. Things stayed the same…until the following Tuesday.

I had returned to Boca Raton with a prom-ise to fly back on a moment’s notice. First my daughter texted me with the news that Matt had been off the “vent” for an hour, and later on Tuesday that he had been taken off entirely, and hopefully forever. And, when asked his name, re-sponded “Matt.” He identified his two daughters and a cousin he had not seen for years.

By the time that I returned to the Hospital on the 24th Matt was able to communicate with a head shake or nod. His wife, mother or sister had taken turns staying in his room with him overnight. I suggested that they take the night off and let me sub.

We watch some NASCR from Bristol to-gether. I helped him with some breathing ex-ercises, and we both dozed on and off between his treatments. By Sunday Matt was reading the headlines in the local paper and seemed sad-dened by the passing of Neil Armstrong.

Two weeks out and Matt is no longer in ICU and is on his feet with the help of the hospital’s physical therapists.

Matt has a long way to go, but I think that none of it would have been possible without the help of his wife, mother, sister and the profes-sional staff of doctors, nurses, and technicians at Gwinnett Medical Center.

Oh yes, and the prayers of his family, many friends and many others of all religions and races who are connected with our family. God bless you all.

Secrets Of Overcoming Worry

Do you tend to expect the worst? Do you panic when you get a letter with the government tax service address im-printed on the envelope, or when you hear rumors about possible layoffs at work? Do you find yourself worrying even when there is nothing to worry about – convinced something bad is about to happen that you will need to worry about?

The word worry comes from an old English word meaning, “to choke or strangle.” Of course, that’s exactly what worry does to your productivity and happiness. Worry is nothing but a self-defeating waste of time.

In his famous Sermon on the Mount in the Bible’s New Testament, as re-counted in Matthew 6:25-34, Jesus pre-sented four reasons for not worrying and also provided two secrets of over-coming it:

WORRY IS UNREASONABALE. To worry about something you CAN-NOT change is useless. To worry about something you CAN change is stupid! And every time you review a worry in your mind it gets bigger and more bur-densome. Worry amplifies problems out of proportion. “Don’t worry about the clothes you need. Life is more than what you wear” (Matthew 6:25).

WORRY IS UNNATURAL. You were not born a worrier. It is a learned response to life. In fact, you have to practice to become good at it. Fortu-nately, worry can be unlearned. The only species in God’s creation that worries is human beings. We do not believe God will take care of us. “Birds don’t worry but God takes care of them. Don’t you real-ize you’re more valuable to God than mere birds?” (Matthew 6:26).

WORRY IS UNHELPFUL. It does not work. It cannot change the past. It cannot control the future. It only makes you miserable today. Worrying about a

problem never solves the problem. “Who of you by worrying can add a single hour to his life?” (Matthew 6:27).

WORRY IS UNNECESSARY. God has promised to take care of you if you will trust him with the details of your life. As a child, if you asked your father for lunch money, you never wor-ried about where it would come from. That was his problem. Let God be God in your life! “God will take care of you, just have faith” (Matthew 6:32).

HOW CAN WE FREE OUR-SELVES FROM THE WORRY HAB-IT?

First, trust God with every area of your life. Part of our problem in wor-rying is the realization that there are so many factors in life that we cannot con-trol. Worrying might seem like we are doing something, but in fact it is wasted mental and emotional energy. Trusting God, who is in control, frees us of this burden. “Your heavenly Father already knows perfectly well what you need and he will provide it if you give him first place in your life and live as he wants you to” (Mat-thew 6:32-33).

Second, live just one day at a time. So often we spend time agonizing over what could happen tomorrow or next week, while the challenges of today are still looming over us. Focus on the what, not the what if. “Do not worry about to-morrow. Each day has enough trouble of its own” (Matthew 6:34).

Adapted from a column by Dr. Rick Warren, the author of numerous books, in-cluding the highly acclaimed, The Purpose-Drive Life, which has been translated into many languages and sold throughout the world. It affirms the importance of hav-ing a carefully considered, clearly expressed purpose to guide everyday life. It has been named one of the 100 Christian books that changed the 20th Century. He also has written The Purpose of Christmas.

FAITHBy Rick Warren

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Marching band is an important activ-ity at J.P. Taravella High School. There are 175 students in the marching band program and 275 students in the entire band program.

“This is probably the best band in the history of Taravella High School,” said Julia Baumanis, associate band director for Taravella.

The Taravella band program is one of the most successful bands in the area. The band received straight superior rat-ings at district and state musical per-formance assessments. It takes a lot of work to be part of the Taravella band program. Marching is physically de-manding.

“Marching band teaches self-disci-pline,” said Baumanis. “Members have to work very hard to be in band. It is physi-cally demanding as any sport and it is also a performing art.”

This year, the band will participate in five major competitions. The band will travel to Tampa to participate in the Florida Marching Band Championships in November.

Taravella Band Director Cheldon Williams said many people participate in band because they love the camara-derie of band and they like being a part of something that is bigger than them-selves.

9/30/12

Taravella Marching Band Coral Glades High School Marching Band

High School marching band is an im-portant activity at Coral Glades High School.

There are about 120 members of the Coral Glades High School Marching Band. They are now in the early part of their season.

Alan Brodeur, the percussion director for the Coral Glades Marching Band said

the band will perform in the drum corp. style during the year. This is a popular style with school marching bands. It will participate in a competition on October 4 at Flanagan High School and a state tour-nament in Tampa.

“The students love to perform and they love music,” said Brodeur. “We try to instill excellence in them.”

Coral Springs Chargers Football Team Competes Against Pasadena

The Coral Springs Chargers football team in competition against Pasadena on August 11 at Mullins Park.

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Renovations and expansion are already underway for the Coral Springs Financial Plaza, perhaps the most visible landmark on the southwest corner of downtown Coral Springs. Brown Nester –Florida, LLC has been named the exclusive leas-ing agent for the property located at 3300 North University Drive.

Existing tenant Vantage Hospitality Group, Inc. will start the expansion by leasing an entire floor at the Financial Plaza. This lease secures a visible, inter-national, award winning corporate ten-ant to remain in Coral Springs. Cruise Planners/American Express, the nation’s largest home-based travel agent franchise network in the cruise industry, recently renewed their lease and has taken tenancy of approximately 8300 square feet on the first floor. Other tenants include law offic-es, CPA firms and small businesses. First floor retail space is available and the Deli located on the west side of the first floor will be re-opening in the next few weeks to serve tenants and surrounding down-town businesses.

“As we foresee the economy strength-ening in the 4th quarter, we are excited about the opportunity to bring in new tenants to a great location, with conve-nient access to the tri-county area via the Sawgrass Expressway and the Florida Turnpike. New tenant incentives, renova-tions including technology upgrades and amenities will be announced in the upcom-ing months,” said Elizabeth Taschereau, Community Redevelopment Agency (CRA) coordinator for Coral Springs.

Coral Springs office space offers close

proximity to area shopping, restaurants, and neighborhood residences, all at very affordable rates.

The City and CRA are both in com-munication with a company that may soon be producing/managing an Artisan Food and Green Market that will feature fresh locally-grown produce, baked goods, flow-ers, and other related natural food items. Projected date of the first market days is sometime in October if not sooner, ac-cording to Taschereau.

Downtown Infrastructure MasterplanThe City has allocated approximately

$4.2 million of Recovery Zone Economic Development Funds for its Downtown Infrastructure Master Plan, located at Sample Road and University Drive. Im-plementation of this plan includes the construction of right turn lanes, power and cable line burial, new traffic light mast arms, new school zone flashers, an enhanced pedestrian environment, im-proved landscaping, new bus shelters and the construction of public art at the Four Corners. Currently, the project is in the fi-nal design and approval stages, which will be followed by the request for easements from both public and private property owners. The City looks forward to the completion of this plan in 2013 as it pre-pares the landscape for private develop-ment in this growing and thriving Com-munity of Excellence.

Additionally, the CRA is working on reviewing and updating the Coral Springs Downtown Masterplan with Amera Cor-poration a Master Developer,” according to Taschereau.

BusinessCoral Springs Tribune

Major Developments Underway in Coral Springs

The Coral Springs Chargers competed against PPO on September 1 at Mullins Park.

Coral Springs Chargers Competed Against PPO on September 1

Broward College to Open Campus in Coral Springs

Residents of Coral Springs and sur-rounding areas can register for college classes close to home beginning October 22 when Broward College opens its Coral Springs Academic Center.

The center, located at the northwest corner of University Drive and Sample Road, will offer day, evening and week-

end classes. Exciting programs in Global Trade and Logistics and Manufacturing will be available at the center in addition to general education classes. Employers can train their workforce with custom-ized classes and scheduling. The center will also offer accelerated degree and cer-tificate programs.

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The Coral Glades football team in action against Western.

Coral Glades Football Team

By Gerald J. Sherman WHAT BUSINESS ARE YOU IN?™

Small Business & The Marketing Triangle

When advertising and public rela-tions work together in the marketing ef-fort, each area serving a specific purpose, a positive effect is the result. Advertising is vital in order to get the word out—and we know that advertising cannot be to-tally successful without a strong public relations component. However, to deliver the complete message to the target mar-ket, the third side of the Marketing Tri-angle, promotion, must be addressed.

In today’s fast-moving competitive marketplace, funding should be avail-able for all three areas. Spending a dis-proportionate amount of time and money on only one of these marketing tools will not produce the ultimate results. It takes a marketing triangle, a combination of these three marketing tools, advertising, public relations and promotions to get the neces-sary message across and see positive re-sults. It is important to put each part of the triangle in proper prospective to un-derstand its role in the marketing triangle and to allocate funding according to your product/service.

AdvertisingAdvertisements, whether on the

Internet, print, broadcast, and oth-er media, should deliver a mes-sage that prompts and encourages the customer to buy a specific product/ser-vice. Ads can be roughly divided into two categories: the image advertisement, and the call to action advertisement.

The image campaign places ads which create brand recognition. Essentially what these ads do is inform the customer of the existence of the brand and what it stands for. Image ads are typically vague in their nature. Their aim is primarily to make the brand name known and evoke some sort of a connection with it. For ex-ample, if Ralph Lauren places an ad with a male model wearing a high-end suit stand-ing outside a Wall Street firm’s headquar-ters, the viewer sees this brand as suitable for high-caliber executives. This type of ad is usually placed by the manufacturer and high fashion design firms.

On the other end of the spectrum, the call to action advertising campaign has a message which tells the audience what

we want them to do. “Buy our brand!” “Do it today!” and “Log on to our Website!” are all calls to action. They lead the audience to a specific action which is a step in the direction of a sale.

Public RelationsBy exposing consumers to the brand

in a positive light, public relations typi-cally works in conjunction with advertis-ing and is a vital in creating a brand im-age. Once the brand’s image is developed, advertisements and promotional strategies become increasingly effective. Consum-ers now have a receptive frame of mind towards the product/service, and are more inclined to follow the advertisement’s call to action.

PromotionsProper promotional activity is vital to

complete the triangle. It can be said that it delivers the message right in the backyard of the customer. A promotion is basically a method of getting the product/service noticed by its public. It can range from spe-cial price reductions, give-a-ways, spon-sorships (sporting events), charity events and community lectures and direct-ly reaches out to the target markets. Coor-dinating any of these areas with ads and public relations will deliver the message with full effect.

In today’s market, even small indepen-dent businesses can find it financially fea-sible to access public relations/advertising companies in their local areas. South Flori-da has many independent PR/Advertising companies that are making their services affordable.

By using all the tools of the marketing triangle, you will get the most effective and efficient way to deliver your message.

Excerpts from the book, Fashion Pub-lic Relations, Gerald J. Sherman & Sar S. Perlman, Fairchild Publications, Division of Conde Nast, (N.Y.).

Gerald J. Sherman, of Sherman & Perl-man LLC., is a marketing and public relations consultant, sales coach, workshop/seminar or-ganizer and author, who has written several books and articles on “How To Grow Your Business.” mailto:[email protected], www.shermanperlman.com 561.715.2788

Taravella defeated Coral Glades 44 to 6 on August 31 to win the Swamp Bowl. Jawa-nza Evans-Morris ran for 100 yards and scored four touchdowns. Quarterback Lorenzo Jerome threw for 122 yards and had a touchdown pass to Justin Wilson. Jerome ran for

70 yards and scored a touchdown.

Taravella Defeats Coral Glades 44 to 6

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GamesCoral Springs Tribune

Aug. Solutions

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The Taravella Cheerleading Team.

Taravella Cheerleading Team