The contingent effect of specific asset investments on joint action in manufacturer-supplier relationships: An empirical test of the moderating role of reciprocal asset investments,

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The contingent effect of specific asset investments on joint action in manufa...Ashwin W Joshi; Rodney L StumpAcademy of Marketing Science. Journal; Summer 1999; 27, 3; ABI/INFORM Globalpg. 291

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