How a contact becomes a customer can be a long and complicated journey. This session will show how content, used in conjunction with lead scoring, nurturing and other automated processes, can be used to advance the buyer's journey. It will also provide a framework for aligning content to buyer stage and tips for casting a wide net at the top of the funnel to drive inbound leads.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.