Top Banner
33

The Content To Consumer: Aligning & Automating the Delivery of Content According to Buyer Stage - Content2Conversion Conference

Jan 24, 2015

Download

Business

How a contact becomes a customer can be a long and complicated journey. This session will show how content, used in conjunction with lead scoring, nurturing and other automated processes, can be used to advance the buyer's journey. It will also provide a framework for aligning content to buyer stage and tips for casting a wide net at the top of the funnel to drive inbound leads.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 2: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 3: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 4: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 5: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 6: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 7: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 8: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 9: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 10: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 11: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 12: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 13: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 14: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 15: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 16: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 17: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 18: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 19: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 20: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 21: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 22: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 23: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 24: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 25: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 26: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 27: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 28: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 29: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 30: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 31: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 32: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference
Page 33: The Content To Consumer: Aligning & Automating the Delivery  of Content According to Buyer Stage - Content2Conversion Conference