THE CONTENT PUMP

The Content PUMP ©• The Future of the future

Captain Andrew and Klaus Nudelstiel

What is content?

Is it an idea?

Let’s look at the feelings that the consumer has.

So, if we look at it this way

Brand

Content

Emotions

Brand Content

0 1 2 3 4 5

Content BrandPeopleInteraction

Social

Concept

Social Storytelling

Social Social

0 2 4 6

ideas3ideas2ideas

Then we can see that.

Brand

Content

Emotions

Brand Content

0 1 2 3 4 5

Content BrandPeopleInteraction

Social

Concept

Social Storytelling

Social Social

0 2 4 6

ideas3ideas2ideas

HOWEVER, WHAT IF . . .

Brand

Content

Emotions

Brand Content

0 5

Content BrandPeopleInterac-tion

Social

Concept

Social Storytelling

Social Social

0 5

ideas3ideas2ideas

OF COURSE

BRAND MOMENT.

Definitely. This is where we are going.

The Content PUMP ©

EverywhereFOREVER

Thank youC_Andrw@yaho

o.co.uk@KNUDElstiel