The Content Conveyor Belt

Building a Content Conveyor Belt

You’ve got lots to say,but not enough listeners.

You must break through

the communication barrier

Pushing content is

hard work.

Maybe they can

come to us.

How can we?

Reuse the content we already have?

Get it indexed by Google?

Let people filter and opt in?

Distribute to multiple channels?

Measure it all?

Do it for virtually no cost?

Answer: Build a Content Conveyor Belt

Step 1:Get a motor

(blogs are a great motor)

(powered by LAMP web host)

Step 2:

Fire it up

load the conveyor with your content: press releases, news updates, product announcements, presentations, etc…

Step 3:Crank up your

search juice

most blog frameworks like WordPress have search engine optimization built-insearch engines love sites with lots of pages and fresh content

Step 4:

Slap labels (meta data)on your content

Category A

Category B

Tag 1

Tag 2

Tag 3

Tag 4

assigning categories and tags makes it easy to:• search• filter• syndicate

Step 5:

Let your audience pick and choose Mmm… I love

me some “Category B”

Step 6:Deliver to

multiple channels

most of this content distribution can be completely automated

Step 7:Measure

use analytics to measure:• most popular posts• comments• back links

So what’s it co$t?

Domain registration $10 - $20 per year

Web site hosting $8 per month

WordPress system FREE

SEO plugins FREE

Google analytics FREE

Social Networks FREE

So what’s your Internet strategy?

Pushing press releases, sending emails, paying for clicks, and buying ad space?

Publishing remarkable content and making it easy for people to share?

Follow Up

Twitter @JonDiPietro

Email [email protected]

Phone +1 (603) 606-5937

Skype JonDiPietro

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