Create Your Own Burger restaurant • Customization to meet individual lifestyles • Opened first location in Santa Monica in 2003 • Innovative twist on American classic • High quality, locally sourced ingredients • Craveable, proprietary flavors • Hospitality-driven culture • Modern, progressive setting THE CONCEPT Create Endlessly demographics Pioneer In Upscale, Premium Burger Market • Feature oversized glass roll-up doors • Designed to be efficient & maximize profits • Average 2,000 to 3,000 square feet • 75 – 95 Seats • End Cap or Corner locations preferred • Lifestyle centers or multi-purpose developments • Environmentally sound design Adults: 18 - 54 • Highly Educated: College Grads • DINKs & Families alike • HHI: $85K+ • Mixed Ethnicity • Adventurous Flavor Seekers • Social Foodies Create Your Own Burger “Clipboard” Menu Branded Clipboards for Custom Ordering Create Your Own Burger On a Bun Unparalleled variety & flavors You are as Unique as the Burger You Create Create Your Own Burger on Fresh Greens Provides healthy halo Low-carb option Fuels lunch frequency An innovative twist on an American classic Adventurous