PUBLISHING www.bikeindia.in l Incorporated in October 2004. l Actual Operations started on January 12, 2005. l Established with a view to offer the finest publication in the field of special interest publications. l Backed by n Shapoorji Pallonji Group – One of India’s leading builders. n HDFC Ltd. (India’s leading Financial Institution) l Launched the first magazine Smart Photography in March ‘05. l Bike India & Car India magazine’s launched in August ‘05. l Currently 9 magazines exist in NGPL’s portfolio. Next Gen Publishing Ltd. The Company
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
PUBLISHING www.bikeindia.in
l Incorporated in October 2004.l Actual Operations started on January 12, 2005.l Established with a view to offer the finest publication in the field of special interest publications.l Backed by n Shapoorji Pallonji Group – One of India’s leading builders. n HDFC Ltd. (India’s leading Financial Institution)l Launched the first magazine Smart Photography in March ‘05.l Bike India & Car India magazine’s launched in August ‘05.l Currently 9 magazines exist in NGPL’s portfolio.
Next Gen Publishing Ltd.
The Company
PUBLISHING www.bikeindia.in
CV Awards
Next Gen Automotive
Panel Discussion
Car India & Bike IndiaAwards
ROUND
TABLE
C M Y K
PUBLISHING
VOLUME 10 ISSUE 007 FEBRUARY 2015 WWW.BIKEINDIA.IN
INDIA’S NO. 1 TWO WHEELER MAGAZINE, BY FAR! ` 100INDIA’S NO. 1 TWO WHEELER MAGAZINE, BY FAR!
FEATURESFEATURESPOLARIS ATVsTRACK & TRAIL BICYCLESCBR 250RIN NORTH
` 80
BAJAJ BOXER BM 150
1000 MILES ON THE WORLD’S FASTEST SUPERSPORT BIKES VOLUME 7 ISSUE 001 AUGUST 2011 ` 100 WWW.BIKEINDIA.IN
Ducati 1198SP, Aprilia RSV4 APRC & BMW S1000RR
FEATUREELECTRIC SCOOTERS
FIRST RIDEHYPERMOTARD 1100S
REMEMBERINGMIKE THE BIKE
PUBLISHING
TRACK TESTHONDA CBR 250R vs RIVALS
BIKE INDIA EXCLUSIVE: 32 PAGES OF IN-DEPTH MOTOGP TECHNOLOGY
WHO NEEDSTOURERS!
TOURING SPECIALHARLEYS GO TO THE SHIVALIK
CBR250R GOES 1166KM IN A DAY
HondaThe easy and fun to ride800-cc bike ridden in Spain
CROSSRUNNER
PUBLISHING NEW DISCOVER 125 DUCATI MULTISTRADA MotoGP QATAR ANALYSIS
DUCATI DIAVEL V-MAX
DUCATI DIAVEL V-MAXFACES
VOLUME 6 ISSUE 010 MAY 2011 ` 80 WWW.BIKEINDIA.IN
First group test of the cruisers
NEW
LOO
K
INTERVIEWCHRIS PFEIFFER
WAYNE GARDNER
MOTOGP: CATALUNYA & SILVERSTONE MRF RACING CHAMPIONSHIPPUBLISHING
HUMBLE HOOLIGAN
INTERVIEWTROY BAYLISS
JOHN McGUINNESS
BAGS HIS17th TT
FULL REPORT
FIRST RIDEAPRILIA TUONO V4R
DUCATI MONSTER1100 EVO
KAWASAKI PULL OUT THE PIN FROM THE GRANADE
HUMBLE KAWASAKI NINJA 650R
VOLUME 6 ISSUE 012 JULY 2011 ` 80 WWW.BIKEINDIA.IN
PUBLISHING FEATURES: 50 YEARS OF KAWASAKI BARRY SHEENE
INDIA BOUND TRIUMPH SPEED TRIPLE TAKES ON APRILIA TUONO V4R APRC, DUCATI STREETFIGHTER & KAWASAKI Z1000
SPEED THRILLS!
RIDDEN: BMW S1000RR RACERS FUNTY ATVs
VOLUME 7 ISSUE 002 SEPTEMBER 2011 ` 80 WWW.BIKEINDIA.IN
Highly appreciated by the automotive industry and consumers alike
PUBLISHING www.bikeindia.in
l Bike India is written for people with a pas-sion for bikes, it’s culture and heritage.l To deliver the definitive verdict on machin-ery, performance, accessories & kits.l International experts to expound their bik-ing views and philosophy.
l In-depth analysis done on the newest bikes by stripping them threadbare & under-standing what makes them tick.l Educates and informs the readers in a bid to make motorcycling a responsible and enjoy able form of personal mobility.
Editorial philosophy
PUBLISHING www.bikeindia.in
IGNITION: Latest news from India and the rest of the world.
TECHNO BIBLE: Easy, hands on, do it yourself tips
INTERVIEWS: Views of eminent personalities
TECHNICAL: Answers for the enthuastic reader
INTERNATIONAL COLUMNS : Worldwide expertise
FIRST RIDE: First hand reviews
Magazine structure
PUBLISHING www.bikeindia.in
SHOOTOUTS: Separating best from the rest
TRIBUTES: Icons of yesteryear who re-wrote history
TRAVELOUGE: Ride stories from the back of beyond
Magazine structure
PUBLISHING www.bikeindia.in
SHOOTOUTS: Separating best from the rest
SPORTS: Latest happening in the Indian motorsport arena
INTERNATIONAL SPORTS: Latest from the world of motorsports
YOUR RIDE: Showcasing excursions of our enthusiatic readers
Magazine structure
PUBLISHING www.bikeindia.in
Zinio is more than a mobile reading application. It is a platform for creating the digital editions of the magazines you love, delivering the exact same material you get in print – plus exclusive features like video, audio and live links – on your iPad, iPhone, desktop and laptop. Alternatively, all Next Gen Publishing’s titles are also available on the Apple News Stand powered by Magzter. We are the first publication house to have our three automotive magazines – Car India, Bike India and CV (Commercial Vehicle) in a digital format. Thus you can read Bike India anytime on your ipad, Mac and PC.
Bike India also supplies editorialcontent to www.gaadi.com,www.msnindia.com & regional publications.
Bike India’s Digital Association
PUBLISHING www.bikeindia.in
AFICIONADOSl Involved reader, the person who breathes and lives bikes. n Caters to those who need to feed their thirst for bike knowledge. n A magazine for whom bikes are their over-riding passion. n Interested in everything to do with bikes - from detailed performance capabilities to what’s happening behind the scenes.
AESTHETESl Bikes are a part of their self-image n They are interested in designs and aesthetic aspect of bikes. n They are potential AFICIONADOS.
DREAMERSl Readers who have / are developing interest in bikes and bike culture n Are at a superficial level. n Are interested in vicarious driving pleasure and bike fantasizing. n Will buy the magazine depending on the proposition each month.
Who Will Read Bike India?
PUBLISHING www.bikeindia.in
OUR READERSl 78% of Bike India readers are under 45 years.l 76% of Bike India readers own at least 1 bike.l 93% of Bike India readers are males.l 86% of the readers refer to the magazine before making a purchase decision.l 79% of all surveyed are income earners (Either professionals, self-employed or in service)l 62% of readers surf the net (www.bikeindia.in) on a daily basis.
Readership Profile
PUBLISHING www.bikeindia.in
Speedway Tyres
Bajaj Ducati
Royale Enfield
Harley-Davidson
TVSSUZUKI
Hero Moto Corp HMSI
LML Vespa M&M two-wheleer
MetroBirla tyre
Yamaha
Michelin MRF TVS Tyre
ADVERTISERS: Motorcycle manufactures, suppliers and related industries
PUBLISHING www.bikeindia.in
TCS E-VO
Gulf Shell
Hero Electric
Hero Cycle
Valvoline
Aegentum Lohia Motul
BPCL Agip IOCL
DSG FirefoxUltimate Auto Vega Perfomance Racing
ADVERTISERS: Motorcycle manufactures, suppliers and related industries
PUBLISHING www.bikeindia.in
Licostyle
Method Roots
iBall
Track & trail
Seiko Wrangler Old Spice
Adventure BITTOO bikewala
Dell BSA MotorBosch Zhejiang Poloroid
ADVERTISERS: Motorcycle manufactures, suppliers and related industries
PUBLISHING www.bikeindia.in
ASPI BHATHENA The editor of both our publications (BIKE India and CAR India), Aspi Bhathena is a veteran in the field of motorcycle racing with a career spanning 34 years. He is one of only two Indians to have raced twice in the Isle of Man TT races, winning a bronze replica in his very first attempt.