The Commons Foundation - City of Larkspur

The Commons FoundationCity Council Update 7.1.20Addressing Today’s Challenges And

Tomorrow's Opportunities For the Larkspur Library

6/30/20 The Commons Foundation (c) 2020 www.thecommonsatlarkspur.org 1

The Commons Foundation• Mission

• To fund, build and sustain a modern Larkspur Library and public square for the communities of Larkspur, Greenbrae and Kentfield at The Commons.

• Track record• Capital Campaign pledges and cash: $1M• Annual Fund: $35,000 in 2020-21; $15,000 in 2019 Season of Giving for Annual Fund with Friends of the

Library• Planned Gifts: $1.2M • Endorsed and supported by the Larkspur City Council, the Larkspur Parks and Recreation Commission, the

Larkspur Library Board of Trustees, the Larkspur Library Foundation, the Friends of the Larkspur Library and the Larkspur Community Foundation.

• Expanded Partnership with City, Library and Community Organizations• Raise funds to address 2020-21 budget shortfalls• Co-Develop strategy and raise funds for Virtual Library

• Formerly known as the Larkspur Library Community Center Foundation, The Commons Foundation is a citizen-led 501(c)(3) organization, and an Organization Fund managed by the Marin Community Foundation.

• www.thecommonsatlarkspur.org6/30/20 The Commons Foundation (c) 2020 www.thecommonsatlarkspur.org 2

2020-22 Assumptions• City Revenue shortfall and reduced operating budget

• Larkspur City Budget $16,335,914 down $1.7M• Library 2020-21 Budget $634,095 down $284,768

• Covid-19 use restrictions for City buildings and programs for foreseeable future

• Demand for free library and community services will continue to grow


Team• 2020-2021 Plans, Budget and Fundraising Plan

• Joe Jennings (TCF President)• Jonathan Shambroom (Library Board, Trustee)

• Virtual Library Research• Lori Lerner, (TCF Champion)

• Needs Assessment and Budgeting• Franklin Escobedo (City Community Services, Director)


3 Phase Approach


Phase 1 Phase 2 Future Phase

Annual FundExisting BuildingCurbside PickupVirtual Library

Capital CampaignNew Building

Covid-safe interiorVirtual Library

New Second BuildingCovid-safe interior

Virtual Library

IMAGES FOR DISCUSSION PURPOSES ONLY

Phase 1: Annual Fund to Increase Funding for Physical and Virtual Library• Curbside pickup and drop off of

materials;• Virtual Library for online and

programs; and• Limited in-building access in the

future.


Phase 1: Annual Fund Goals• Improve Existing Building & Services: $90,000

• Curbside Program – Expanded safe capacity• WIFI Usage – Expanded, shaded outdoor experience• Audio & Print Books – Catalog Expansion• Content Programming

• Improve Virtual Library: $125,000

• Expand current movies, books, music, classes, tutoring• Website Improvements – mobile friendly, UI, visual• Social Media – creative, content and support


Virtual Library• Most of what we need we already have --- we need to

make it better known and easier to find and use• Website – improve and make easier to use and

navigate• Social Media – use for marketing• Services – already have most of what we need• Programs – expand and engage community for

support• Marketing: very narrow to local communities


Phase 1: DRAFT Virtual Library Branding


STREAM

Talk to us on live chat

Ask Questions

Stay Connected

AudiobooksLearn a Language

Tutoring for all ages

PROGRAMS ASK READ KNOWLEDGE LISTEN ENGAGE

Movies! Thousands

for free

Community Talks

Online Classes

Virtual Museums

eBooks

eMagazines

Zoom meetings

Virtual Book Clubs

Community Calendar &

Events

FAQ

Phase Two:Capital

Campaign forThe Commons

6/30/20 10The Commons Foundation (c) 2020 www.thecommonsatlarkspur.org


Phase 2Capital Campaign• Library Community

Center• Building 5000-

10,000 Sq. Feet• Public square • 60 parking spaces



Doherty Entrance



Interior



Public Square



FutureFull Buildout• Library & Community

Center• 2 Buildings with total

20,000 Sq. Feet• Public square • 60 parking spaces



Financial Goals• Phase 1– Annual Fund

• Physical and Virtual Library • Goal $215,000 FY20-21 (34% Increase over City

Library Budget)• Phase 2 – Capital Campaign

• $5M-10M, 5,000-10,000 SF Building


How to Help


Phase 1 Phase 2 Future Phase

Annual Fund:Leadership Gifts

Major GiftsCommunity Gifts

Capital Fund:Leadership Gifts

Major GiftsCommunity Gifts

Fundraising TBD


How to Give for the Long-term• TCF Legacy Society

• Founded in 2020 to support planned giving across a wide range of financial options for The Commons Foundation. Pledges exceed $1,200,000.

• TCF Endowment• The Endowment will be a long-term fund that helps sustain

the library by providing annual income to supplement the City revenues and Annual Fund.


The Commons Foundationwww.thecommonsatlarkspur.org


Appendices1-8


Appendix 1: Disclaimer• The concept drawings of The Commons are the exclusive intellectual property of The Commons Foundation. The concept drawings are for fundraising and public engagement purposes only. They do not imply any legal commitment by the City of Larkspur or The Commons Foundation in terms of what the final architectural design of the project will be. The final project can and will be substantially different from these drawings.




Appendix 2: Doherty Drive View

Appendix 3: Rose Lane at OrchidView



Appendix 4: Future Campus



Appendix 5: The Site in Downtown Larkspur



Appendix 6: Campus



Appendix 7:Campus



Appendix 8: Scott Lockard, Lockard Creative

• The Commons Foundation is grateful to Scott for his inspired concept drawings.

• Scott is one of the world’s preeminent early phase design specialists. He has contributed to innovative projects around the world.

• Scott is a resident of Kentfield, CA.• www.lockardcreative.com


The Commons Foundation - City of Larkspur

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