THE COLOUR EXPERTSmedavita.tjshaircompany.com.au/Portals/0/catalogues... · An intensive beauty treatment for colour-treated/bleached hair that is damaged and weakened. Restores density,

THE COLOUR EXPERTS

At the salon and at home, colour-treated hairneeds special care and special products.

In addition to the quality of a safe, reliable colouring product, it is necessary to protect the perfect look of a professional colourtreatment and help clients extend its life.

MedaVita's ColorControl line takes care of hair colour from the very outset, sealing, protecting, and enhancing it.

ColorControl: MedaVita has dedicated a line of ultra-professional products to colour-treated hair,to be used in the various phases of technical service and inbetween colour applications.

On the day of colouring, hair is shiny and full of beautiful reflexes. With each shampoo, the colourtends to fade and become uneven.Rushed, inadequate treatments dull the hair fibre,making it porous and lifeless.

The MedaVita solution: ColorControl is the perfect complement to the MV Professionals Il Colore, Blond Ambition, and Tono su Tono.

The professional dosage of active ingredients inthe ColorControl line guarantees:

• brilliant shine and even colour• long-lasting reflexes• strong, elastic hair shaft• moisture, softness, and easy combing• intensive repair for weakened hair• all-around protection of the hair and scalp

With ColorControl, colour-treated hair looksits very best on the day of colouring and inbetween colour services.

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ULTRA-PROFESSIONAL TECHNICAL SERVICEProfessional colour service relies on the quality of safe and highly-cosmetic products products like Il Colore, Tono su Tono, Blond Ambition, and ColorControl by MedaVita.

For a truly special, unique service, beauty professionals need to follow technical procedures that seal the pigment inside the shaft and help achieve gorgeous results.

STEP 1:prepare and protect > Latte Iperproteico, protein hair milk

STEP 2:cleanse > Shampoo Cosmetico or Silver Cure Shampoo

STEP 3:detangle, soften, moisturize > Distri-Cream, detangling cream

STEP 4:brighten, protect, condition > Emulsione Dopocolore, after-colour emulsion

COLOUR THAT ALWAYS LOOKS ITS BESTRestoring and maintaining the radiance of reflexes, the shine and vitality of a perfect

tone, the softness and silkiness of healthy, well-nourished hair:

with its intense protective and reparative action,

ColorControl preserves and restores the integrity of coloured hair.

STEP 1:cleanse > Shampoo Cosmetico or Silver Cure Shampoo

STEP 2:detangle, soften, moisturize > Distri-Cream, detangling cream

IN ADDITION OR AS AN ALTERNATIVE:repair damaged, weakened hair > Idrogel Vegetale, herbal hydrogel

ON THE DAY OF COLOURING BETWEEN COLOUR TREATMENTS

ColorControlLatte iperproteico pH 5.8To be mixed with MedaVita Il Colore or Blond Ambition

Protects the hair and scalp during colour treatment or bleaching. An original product invented by the MedaVita Laboratories, it works inside the colour/bleaching mixture and is recommended for sensitive scalps or delicate hair. If the hair is very dry andweak, use Latte Iperproteico as a protective pre-colour treatment on lengths and the ends.

RESULTImproves hair combability and brings out hair shine, enhancing the final result.Soothes the scalp preventing redness and burning. After the colouring service, the hair shaftis visibly strong and healthy, while the scalp is soft and moisturized. The absence of colouringagents ensures the trueness of the tone: Latte Iperproteico does not alter the final colourresult.

TECHNICAL INSTRUCTIONSMIXED WITH MEDAVITA IL COLORE OR BLOND AMBITION:

add 10-15 ml of product to the colour or bleaching mixture

proceed with application as usual

AS A PROTECTIVE PRE-COLOUR/BLEACHING TREATMENT [very dry, weakened hair]:

apply to dry non-washed hair along the entire length and the ends, using a brush and dividing hair into strands

comb through and dry slightly with the hairdryer, to help hair absorb the active ingredients

do not rinse and proceed with the application of the colour/bleachingmixture as usual

ACTIVE INGREDIENTSHydrolyzed milk proteins = protective effect. Release essential components into scalp and hair.

Provitamin B5 = moisturizing, softening effect. Prevents dryness.

Camomile = soothing effect. Prevents scalp reddening.

Polyquaterniums similar to keratin = anti-static and conditioning effect. Make hair shiny and easy to comb.

PROFESSIONAL TIPLatte Iperproteico intensifies the protective properties of MedaVita Il Colore and Blond Ambition, enhancing the results and addingvalue to the technical service. A step that shouldn't be overlooked if you want to send a message of meticulous professionalism.

1000ml

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ColorControlShampoo cosmetico pH 5.8Shampoo is the primary aggression risk for colour-treated/bleached hair. ColorControlShampoo Cosmetico ensures targeted cleansing that stabilizes the colour. Itseals the scales of the hair shaft, so that pigments are not washed away.

RESULTProtects and prolongs colour, keeping it vivid and even. Enhances the beauty of hair, giving it fresh bounce and shine.

TECHNICAL INSTRUCTIONS

apply evenly to damp hair

massage gently with circular movements

comb, lather, and rinse carefully

repeat if necessary

ACTIVE INGREDIENTS

PROFESSIONAL TIPDevote ample time to massage, lathering, and rinsing. This is a pleasurable experience for the client, and helps restore the proper pH after chemical treatment. The hair will also look shinier.

Salon size 1000mlRetail size 250ml ColorControl

Silver Cure shampoo pH 6.5Cleanses carefully while neutralizing unwanted yellowish tones. Perfect on highlights and bleached hair, it is also recommended for natural salt-and-pepper/greying/grey hair.

RESULTThe direct colouring agents revive cool tones and protect reflexes/highlights, extending the stability of tones ranging from blond to very light blond. It enhances the beauty of hair, making it soft, silky, and easy to comb. Leaves no stains or residues.

TECHNICAL INSTRUCTIONSapply evenly to damp hair

massage gently with circular movements

leave in 3-5 minutes, comb, lather, and rinse carefully

repeat if necessary

ACTIVE INGREDIENTSHerbal tensioactive system = ultra-delicate cleansing effect. Protects colour.

Direct colouring agents = reflective effect combats yellow tones.

Polishing resin = body-enhancing, protective, brightening cosmetic effect.

PROFESSIONAL TIPFor maximum intensity of action, leave the shampoo in for at least 3 minutes. When used for every wash in between technical treatments, Silver Cure Shampoo will visibly and progressively reinforce the purity of blond tones, without staining the skin.

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Herbal tensioactive system = ultra-delicatecleansing effect. Cleanses by eliminating impuri-ties while protecting the colour.

Polyquaterniums = intensive cosmetic effect.Shiny, soft, easy-to-comb hair.

Sunscreen = protects against the harmfuleffects of the sun (free radicals).

250ml

ColorControlDistri-Cream pH 5.5A nourishing/detangling hair treatment specifically formulated to restore the naturalprotective hydrolipidic film to colour-treated/bleached hair. Recommended evenfor frequent use.

RESULTInstantly detangles, nourishes, moisturizes, and softens, adding silky volumeand body. Properly protected, the colour can stand up to the long-term effect of freeradicals (mechanical stress factors, heat styling, UVA/B rays).

TECHNICAL INSTRUCTIONSAS A NOURISHING CREAM:

apply to towel-dried hair after the targeted ColorControl shampoo (entire length and ends)

comb through and leave in 3-5 minutes

massage and rinse carefully

TO ADD SHINE AND DETANGLE:

Apply to towel-dried hair, comb through and rinse immediately.

ACTIVE INGREDIENTSRice bran oil = intensive antioxidant effect. Combats free radicals and colour fading. A natural sunscreen.

Vitamin E = moisturizes, combats free radicals.

Conditioning agent = eliminates tangles and static.

500 ml ColorControlEmulsione dopocolore pH 3.5The final step for enhancing colour. This no-rinse silicon formula wraps the hair in a weightless film thatadds shine and protects the hair shaft, increasing its luster and smoothing out the cuticle.

RESULT

TECHNICAL INSTRUCTIONS

apply evenly to towel-dried hair after shampooing (entire length and ends)

comb through and blow dry, without rinsing

ACTIVE INGREDIENTSConditioning quaternary compound = soft, elastic hair, easy brushing.

Silicon derivative = protective/shine-enhancing effect.

Acidic pH = restores the proper pH balance, altered by the alkaline colour/bleaching treatment. Adds luster.

PROFESSIONAL TIP

24 vials, 7 ml each

The hair acquires a perfect shine while retainingfull freedom of movement. Leaves hair surprisinglysilky and easy to comb, seals in pigments, andprotects against the heat of blow-drying, preven-ting dehydration. Eliminates static and protectsagainst humidity.

Adjust the quantity used according to the length ofthe hair, strand by strand, without overdoing it. Thecontents of each vial are dosed for application tomedium-length hair.

This after-colour formula is the perfect complement to colour treatment,because it seals the keratin scales on the hair shaft, bringing out all thebrightness of tones and the richness of reflexes.

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PROFESSIONAL TIPUse Distri-Cream every time hair is washed to ensure proper protection forcolour-treated/bleached hair. Its balanced, non-greasy formula is also recommen-

ded for very thin and highlighted hair.

ColorControlIdrogel vegatale pH 4.5An intensive beauty treatment for colour-treated/bleached hair that is damaged andweakened. Restores density, repairing the hair shaft, with a deep soothing effect on the scalp.

RESULTThe professional-strength concentration of vitamins and botanical extracts instantlyrestores damaged, porous hair fibre. The hair recovers softness, body, elasticity, combability,and gorgeous shine. Its porosity is restored to normal in order to protect and intensify the colour.

TECHNICAL INSTRUCTIONSAS A TONING TREATMENT:

after the targeted ColorControl shampoo, apply to towel-dried hair, massaging it into strands

leave in 10/15 minutes under a heat source

rinse carefully

AS AN INTENSIVE CONDITIONING TREATMENT:

after shampooing, apply carefully with a brush to the entire length of hair and to ends

wrap the hair in plastic and leave in 10-15 minutes under a heat source

rinse carefully

AS A REPAIR TREATMENT:

after shampooing, apply carefully with a brush to large strands and wrap them in aluminium foil

heat with a hair iron (the reparative effect is intensified by the thermal action of the iron, which encourages deep absorption of the active ingredients)

allow to cool and rinse carefully

ACTIVE INGREDIENTSNettle = restores minerals and strength.

Rosemary, thyme, and birch = combat free radicals, add vitality, repair hair shaft.

Provitamin B5 = moisturizing, softening effect.

PROFESSIONAL TIPIdrogel Vegetale repairs the porous zones of the hair shaft, where the colour fades most quickly,and is an ideal preparation for the next colour treatment. Particularly weak and permea-ble hair should be treated with Idrogel Vegetale (applied as a repair treatment) at least once amonth.

250 ml

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