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COLORING YOURSELF TO SUCCESS VISUAL AESTHETICS AND USABILITY IN THE ACADEMIC LIBRARY SETH PORTER AND EMY DECKER, GEORGIA TECH LIBRARY
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Apr 13, 2017

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COLORING YOURSELF TO SUCCESS

V I S U A L A E S T H E T I C S A N D U S A B I L I T Y I N T H E A C A D E M I C L I B R A R Y

S E T H P O R T E R A N D E M Y D E C K E R , G E O R G I A T E C H L I B R A R Y

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How Learning Works

Long-Term Memory

activatio

n

attentionencoding

Sensory Input

Long Term

Memory

Working Memory

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Porter, Seth M
Education as atmosphere, as a feeling.
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Porter, Seth M
Be concious of your design
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has to do with all elements on a page visually or conceptually appearing to belong together. Visual design must strike a balance between unity and variety to avoid a dull or overwhelming design.
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Porter, Seth M
in visual design, helps users perceive the overall design as opposed to individual elements. If the design elements are arranged properly, the Gestalt of the overall design will be very clear.
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Space is “defined when something is placed in it”, according to Alex White in his book, The Elements of Graphic Design. Incorporating space into a design helps reduce noise, increase readability, and/or create illusion. White space is an important part of your layout strategy.
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Hierarchy shows the difference in significance between items. Designers often create hierarchies through different font sizes, colors, and placement on the page. Usually, items at the top are perceived as most important.
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Balance creates the perception that there is equal distribution. This does not always imply that there is symmetry.
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Contrast focuses on making items stand out by emphasizing differences in size, color, direction, and other characteristics.
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Dominance focuses on having one element as the focal point and others being subordinate. This is often done through scaling and contrasting based on size, color, position, shape, etc.
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Similarity refers to creating continuity throughout a design without direct duplication. Similarity is used to make pieces work together over an interface and help users learn the interface quicker.
Porter, Seth M
Bring it all together
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Two extra slides

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