THE COKE SIDE OF LIFE. GROUP MEMBERS Ali Rafaqat Naveed Ahmed Kashif Ali Muazzam Ali.

THE COKE SIDE OF LIFE

GROUP MEMBERS

Ali Rafaqat Naveed Ahmed

Kashif Ali Muazzam Ali

Presenting to:

Professor

Aslam Masood

HISTORICAL BACKGROUND

TYPEMANUFACTURINGCOUNTRY OF ORIGININTRODUCTIONRELATED PRODUCTS

World’s Largest soft drink company

More than 160 brandsServes over 200 countries48 percent share in world market44 percent share in US market

INVENTER

Dr. JOHN PEMBERTON

Invented in 1886Sales increased

4000% in 1889 to 1890

Trade Secret

Trade secret could be a formula, computer program techniques, device, pricing information, customer lists, or other non public information.

Example of trade secret is coke formulaBefore 1991 we couldn't buy coke in India.

LOGO AND BOTTLE STYLE

BELIEFS

There is much in our world to celebrate, refresh, strengthen and protect. The Coca-Cola Company is a vibrant network of people, in over 200 countries, putting citizenship into action. Through our actions as local citizens, we strive every day to refresh the marketplace, enrich the workplace, protect the environment and strengthen our communities.

MISSION

TO REFRESH THE WORLDTO INSPIRE MOMENTS OF OPTIMISMTO CREATE VALUE AND MAKE A

DIFFERENCE

PRODUCTPRICE PLACEPROMOTION

ELEMENTS OF GLOBAL MARKETING MIX

PRODUCT

Product Consumer Products I. Convenience productsII. Shopping products III.Specialty products IV.Unsought products

Product Brand and Line

Brand Brand positioning Product line Line extensionNew Brand

LINE EXTETION

Diet Coke Cherry Coke (1985) Coca-Cola C2 (2004) Coke with Lime (2004) Coca-Cola Zero (2005) Coca-Cola BlāK SpriteSprite zeroFanta 3G sprite

NEW BRANDS

Mineral waterEnergy drinks Sports drinksSyrups

Product Life Cycle

Product Development Introduction StageGrowth StageMaturity StageDecline Stage

PRICE

VALUE PRICINGOffering a reasonable price for a productCoca cola provides sufficient quantity and

quality at a fair price COMPETITION BASED PRICINGSetting price based on what competitors

charge for the similar productsCoca cola keeps in mind what their

competitors are charging

PRICE

PRICING STRATEGIES Market skimming pricing Market penetration pricing Coca cola is holding a large share in market

due to their reasonable pricesPROMOTIONAL PRICINGSometimes used by coca cola to increase

their short term sales and to maintain their strong image.

PRICE

PRICE OF COCA COLACoca cola 250 ml Rs 10Coca cola 500 ml Rs 20Coca cola 1 Litre Rs 30Coca Cola 1.5 Litre Rs 45Coca Cola Can 300ml Rs 25

PLACEMENT

Placement Placement is form of advertising in which brand name, product packaging, signs and corporate logos are intentionally mentioned in motion pictures.

PLACEMENT

Marketing Channelsi. Direct Channelii. Indirect ChannelChannel ConflictsMedia Conceptsi. Reach ii.Frequency

PROMOTION

Promotion How Coca Cola Conveying Promotion

Message Focus on every Group of Customer

PROMOTION MIX

AdvertisingSales PromotionPublic RelationshipPersonal SellingDirect Marketing

Promotion Mix

Advertising: Any paid form of non-personal

presentationand promotion of ideas, goods and services by

an identified sponsor is

known as advertising.

PROMOTION MIX

2. Sales promotion: Short term incentives to increase

the sale. Some consumer tools follow by coke:i. Premiumsii.Advertising specialty

PROMOTION MIX

3.Public Relationship: It means to build good relations with

companies, public and customers.4.Personal Selling: Door to Door selling is known as personal

selling.5.Direct Selling: Direct communication with customer

through phone, fax, mail and internet.

CONCLUSION

QUERRY SECTION

THANK YOU