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The Coin Tree media kit deck

May 08, 2015

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Economy & Finance

“The Coin Tree is a cloud-based storage, insurance, and payment processing platform for bitcoin that leverages cutting edge transactional security to serve the ever expanding virtual currency community."
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Page 1: The Coin Tree   media kit deck
Page 2: The Coin Tree   media kit deck

“The Coin Tree is a cloud-based storage,

insurance, and payment processing platform

for bitcoin that leverages cutting edge

transactional security to serve the ever

expanding virtual currency community. “

2

CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY

What is The Coin Tree?

Page 3: The Coin Tree   media kit deck

Bitcoin?

CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY

3

1. Bitcoin is the first decentralized peer-to-

peer payment network that is powered by

its users with no central authority. In even

simpler terms, Bitcoin is a network that

enables a new payment system and a

completely digital money.

2. High-security cryptography ensures that

neither Bitcoins can be counterfeited nor

transactions reversed so long as honest

users control a majority of the network's

computing power.

3. The total number of Bitcoins is limited to 21

million. To-date approximately13 million

currently have been mined (created).

A rapidly growing, digital currency

that is supply constrained, avoids

direct sovereign control, and is

globally accepted.

What is

Page 4: The Coin Tree   media kit deck

Bitcoin in the News

1. http://www.businessinsider.com/baml-initiates-coverage-on-bitcoin-2013-122. http://www.cnbc.com/id/101361590

4

"We believe Bitcoin can become a major means of payment for e-commerce and may emerge as a serious competitor to traditional money transfer providers. As a

medium of exchange, Bitcoin has clear potential for growth, in our view.“

David Woo, Head of Global Rates and Currencies Research at

Bank of America Merrill Lynch Global Research: [1]

"The idea is very exciting. I think having a global currency where you don't have to spend all the money changing your currencies is admirable and whoever is behind bitcoin was brilliant."

Sir Richard Branson, CEO of Virgin Galactic: [2]

“The potential for disruption is enormous.”

“We have elected to put out money and faith in a mathematical framework that is free of politics and human error.”

Jeremy Liew, Lightspeed Venture Partners

Tyler Winklevoss, Entrepreneur & Venture Capitalist

Page 5: The Coin Tree   media kit deck

Vocabulary of Bitcoin

Blockchain Public ledger of all transactions of a cryptocurrency

Cryptocurrency Assets protected by strong cryptography

Private key A private key is a secret piece of data that proves your right

to spend bitcoins from a specific wallet through a

cryptographic signature.

Public/private key Codes used to validate transfer of cryptocurrency

Signature A cryptographic signature is a mathematical

mechanism that allows someone to prove ownership.

Tumbler A method for randomizing cryptocurrency storage

Vault A highly secured form of cryptocurrency storage

Wallet Form of cryptocurrency storage: software, web, etc.

Exchange Environment, often virtual, where crypto currency is traded

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CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY

Page 6: The Coin Tree   media kit deck

• International

• Early 20s – Early 40s

• Highly educated in underlying technology

• Individual consumers

Today

• International

• Ages 18 – 55

• Moderately educated

• Individuals and merchants

Tomorrow

• International

• All ages

• All educational backgrounds

5 years from now

• Users: 1,200,000 Merchants: 40,000

Current Market Size

July 11, 2014 6

Customer Profile

CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY

Page 7: The Coin Tree   media kit deck

Bitcoin Growth: As Both Currency And

Market Value

7

10787100

12361350

10500000

10700000

10900000

11100000

11300000

11500000

11700000

11900000

12100000

12300000

12500000

Growth From Feb 2013 thru Feb 2014(Averages 4000 new coins per day)

$320,396,185

$14,464,698,057

$6,897,707,715

$-

$2,000,000,000

$4,000,000,000

$6,000,000,000

$8,000,000,000

$10,000,000,000

$12,000,000,000

$14,000,000,000

$16,000,000,000

Growth From Feb 2013 thru Feb 2014(Total Value of Bitcoin In Circulation)

CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY

Source: http://bitcoincharts.com/charts/bitstampUSD

Page 8: The Coin Tree   media kit deck

Where is Bitcoin

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Active Merchants on BitPay & CoinBase1

Value of Bitcoin transactions on 1st Day at TigerDirect 2

Increase from 2012 to 2013 in Merchant Transaction Volumes Using Bitcoin3

Used Today?

CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY

1. http://en.wikipedia.org/wiki/Bitcoin2. http://bitcoinboard.net/tigerdirect-processes-250000-bitcoin-payments-first-17-hours/3. http://blog.bitpay.com/2013/12/02/bitpay-drives-explosive-growth-in-bitcoin-commerce.html

Page 9: The Coin Tree   media kit deck

Impact on Adoption

Large barrier to entry for new users

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Access

Security

Storage

Distribution

The Coin Tree solves all 4 major dilemmas in Bitcoin adoption

Poor market delivery

Difficult to use storage solutions

Underdeveloped technology and protocol

Dilemma

CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY

Issue:

TCT Solution:

Issue:

TCT Solution:

Issue:

TCT Solution:

Issue:

TCT Solution:

Creating a mobile and globally accepted easy to

use platform decreasing the barrier of entry

TCT provides vault security though proprietary

multi-signature technology

TCT provides insured cloud enabled storage

as well as cash access to the stored asset

First movers advantage will provide a strong

marketing launch platform for TCT’s offering

Page 11: The Coin Tree   media kit deck

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Secure, Distributed,

Next-Gen Wallet

Insurable, Verifiable

Asset Class

Simplify Transactions &

Use As Global Currency

Value Added Services

For Community

Growing People, Business,

and Bitcoin Together

• Proprietary tumbling storage

environment

• Multi signature insured protection

• Mobile transaction processes

• Removing barrier to entry for new

users

The Coin Tree

Value Proposition

CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY

Page 12: The Coin Tree   media kit deck

The Wallet

Secure multi-cryptocurrency cloud system

The Vault

Multi-signature storage and insurance

The Access

Easy liquid access to stored asset through

reloadable prepaid cash cards

The Merchant

Global merchant and payment processing solutions

12

The Coin Tree

Offering

CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY

Page 13: The Coin Tree   media kit deck

Management Team Andrew Durgee – CEO

Operational Engineering – Worcester Polytechnic Institute

10 years in digital marketing, project management, and product development

3 Years in Bitcoin technology development

Isaac Waldron – COO Electrical Engineering – M.S. and B.S. – Worcester Polytechnic

Institute

7 years experience in applications engineering and software field testing

3 Years in Bitcoin technology development

Board Members David Baxter

Senior-level Sales and Marketing executive with experience in Payments, Financial Services, Technology and E-Commerce within Fortune 100 and Start-Up organizations. David is currently the VP of Sales, EBPP for ACI Worldwide.

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Our Team and Board

CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY

Page 14: The Coin Tree   media kit deck

Elements for a Next Gen Insured Wallet:

Instant Access

Security/Insurance

Mobile Application

Responsive Customer Support

Legitimacy

Multi-Cryptocurrency Support

14

Insured Wallet

CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY

What is a Wallet?

Form of cryptocurrency storage: software, web, etc.

Page 15: The Coin Tree   media kit deck

All customer deposits, whether direct or via an

exchange, will be stored within the Vault

environment.

Once in the Vault signatures by multiple private

keys are required to move BTC.

All BTC stored within TCT Vault will be insured against theft and loss.

Keys are stored in a way that system

compromise is easily detected and halted,

limiting impact to insurance.

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CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY

Vault

Page 16: The Coin Tree   media kit deck

Wallet System

July 11, 2014

CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY

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The Coin Tree

Bitcoin Protocol

Web BrowserDedicated

Client

Wallet and Merchant

Web Servers

Internal Key Management

Servers

Insurer Key Management

ServersBitcoin Protocol Servers

TCT

Non-TCT

Page 17: The Coin Tree   media kit deck

Solving the cryptocurrency liquidity problem:

-Use, Store, Convert to Cash-

Prepaid cash cards

Users have the ability to request reloadable cash

cards

Allows for easy access to stored value of bitcoin

Account management

Users will be able to access their account through

their mobile device

Users will be able to reload cards from their mobile

application from anywhere in the world

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CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY

The Access

Page 18: The Coin Tree   media kit deck

TCT Merchant

Payment processing

POS integration

Payment/asset storage

Insurance

Liquidation

Internationally focused

Consulting and payment implmentation

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Solutions

Page 19: The Coin Tree   media kit deck

Current Merchant

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• Current focus on exchange

• Not internationally focused

• Not usable by average merchants

• Difficult sign up process

• Not internationally focused

• Signup requires application submission

• Not internationally focused

Competitors

Page 20: The Coin Tree   media kit deck

0 20 40 60 80 100 120 140

Establish source control

Wallet architecture

Wallet development

Wallet QA

Launch

TCT Project Development Timeline [days]

Completed Remaining

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Development

Timeline Summary

CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY

Page 21: The Coin Tree   media kit deck

Storage

Insurance

Prepaid Cash Card

Card Loading

Card Maintenance

Growth:

Ramp to storing about 25% of existing BTC by

Q3 2017

Consulting and Implementation

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Revenue Sources

CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY

Page 22: The Coin Tree   media kit deck

Consumer

Confidence

Current Consumer Confidence Issues: Lack of consumer confidence in products due to

lack of customer BTC domain knowledge creating large barrier to entry for new users.

High profile BTC hacking incidents have tarnished BTC reputation and stifled growth.

TCT Solutions: TCT will align with insurance companies while

building a high profile BoD in order to properly build consumer confidence.

TCT’s unique solution driving both legitimacy and security to the BTC sector will help to grow the user base while providing additional exposure for TCT itself.

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CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY

Page 23: The Coin Tree   media kit deck

Marketing

Current BTC Marketing Issues:

Failure to bring new technology and services through proper channels to public.

BTC start-ups are not properly budgeting for both digital and traditional marketing efforts.

TCT Marketing Solutions:

Using current news outlets hungry for BTC stories as a launch for platform.

Aggressive SEO/SEM strategies mixed with traditional targeted marketing allowing for maximum exposure while securing first movers advantage.

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CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY