The Club

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day after day...

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life seems

so ordinary

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find us.

C H A N G E T H A T .

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c l u b m e d : a h i s t o r y a t r a n s i t i o n r e r i r t h b r a n d s t a n d a r d s c l u b r u l e s b r a n d e x t e n s i o n s

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welcome to any where.

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The trials of everyday life are too much for some (and not enough for others), we provide the opportunity to disconnect from these tribulations and live in a reality that you are meant to live. The club offers its members, a wealth of products and services to enhance your state of mind, relax your body, or completely change it.

I T S H E R E T H A T Y O U ’ L L F I N A L L Y F I N D W H E R E Y O U A R E .

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our founder.

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Blitz Was a Belgian water polo player and Yogi.Born in Antwerp, he was the son of Maurice Blitz and nephew of Gérard Blitz, both members of the Belgian water polo national team who won Olympic medals.

He was apolitical during the 1930s, but joined the French resistance in World War II. After the war, he founded Club Med. On 27 April 1950, Gérard Blitz founded the Club Méditerranée association. In the same year, the first vacation resort for the members of the club was opened on Majorca island, in Spain.

Gérard Blitz was also a promoter of yoga practice. He was secretary and then president of the European Union of Yoga from 1974 to his death in 1990 in Paris.

g é r a r d b l i t z 8 f e b r u a r y 1 9 1 2 – 3 m a r c h 1 9 9 0

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The Club was started in 1950 by former Belgian water polo champion, Gérard Blitz. The first village opened on the Spanish island of Mallorca. The original villages were simple with members staying in unlit straw huts on a beachfront, sharing communal washing fa-cilities. Such villages have been replaced with modern blocks or huts with ensuite facilities.

The club joining fee was set at 300 French francs and the cost of a two-week vacation at 15,900 francs[citation needed].

In 1961, the company was purchased by the 35-year-old Baron Edmond de Rothschild, after he had visited a resort and enjoyed his stay.[1][2] With Rothschild financing, the number of villages increased greatly under the leadership of Gilbert Trigano from 1963 to 1993. Winter villages, providing skiing and winter sports tuition, were introduced starting in 1956 with the village at Leysin, Switzerland. In 1955 the first club outside the

Mediterranean was opened, in Tahiti. The North American market was later entered with an "American Zone" of villages in the Caribbean and Florida where English rather than French was the main language. Originally attracting mainly singles and young couples, the Club later became primarily a destination for families, with the first Mini Club opening in 1967.Club Med 2 is a 5-masted cruise ship owned by Club

Med. The sails are automatically deployed by computer control. Club Med 2 was launched in 1992 in Le Havre, France. The ship, car-rying up to 400 passengers with a crew of 200, cruises the Mediterranean, Caribbean and Atlantic.

The Club has also ceased to be a club in the legal sense, changing from a not-for-profit association to a for-profit public limited company (French SA) in 1995. The concept of membership has been retained with

THE HISTORY OF CLUB MED

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each customer charged a joining and annual membership fee.In the 1990s, the Club's fortunes declined as competitors copied its concepts and holidaymakers demanded more sophisti-cated offerings. Serge Trigano took over from his father but was replaced in 1997 by Philippe Bourguignon, former CEO of EuroDisney.Bourguignon aimed to change the Club "from a holiday village company to a services company". The club took over a chain of French gyms, launched bar/restaurant complexes Club Med World in Paris and Montreal and commenced a budget resort concept aimed at young adults, Oyyo with its first resort at Monastir in Tunisia. Thirteen new villages were planned for the new century.

The change in strategy was not success-ful and the Club fell deeply into loss in the downturn following the September 11, 2001

“ Club Med fell deeply into loss.”

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attacks in the USA. In 2002 a new CEO, Henri Giscard d'Estaing, was appointed. A new strategy was announced, returning to a focus on the holiday villages and for upmarket vacationers. Oyyo, Club Med World Montreal and many villages, particularly those in North America or with more basic facilities, were closed. The Club returned to profit in 2005. In 2004, the hotel group Accor became the largest shareholder, but it sold most of its stake in 2006, announcing that it wished to refocus on its core businesses.[3] From 2001 on, the resort company worked to re brand itself as upscale and family-oriented.

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sold most of its stake

in 2006, announcing

that it wished to refocus on

its core businesses

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o v e r t h e y e a r s1 9 5 0 —

1950

Gérard Blitz stays in a tent village at the Olympic Club in Cor-sica. An idea Comes to him, A new style of Vacation that allows people to experience the joys of outdoor living and sports and training as well. The first club med in Alcuvia Beach welcomes 300 people on its opening day.

1955

Gérard Blitz has bun-galows built in Tahiti, and Paradise is now available to Europeans. This Vacation took 4 months. 1 month to arrive to Tahiti by boat, a two month stay and another month to return home.

1956

Gérard Blitz’s partner, Jean-Pierre Becret decides to open a club med in the winter wonderland of Lesyin, Switzerland.

1963

A great Innovaation for Club Med at this time was the conpect of “Village Chiefs” These manages become the soul of each village and are able to provide unique experiences at each Club Med Resort.

1967

Mini Club Med opens and specific resorts accommodate children and family.

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The Club was started in 1950 by former Belgian water polo champion, Gérard Blitz. The first village opened on the Spanish island of Mallorca.

1976

“Love” “Dream” “Con-template” the Club Med verb campaign. In 2000 was ranked one of the best cam-paigns of the century

1989

The first Floating village is available for stay throug Club Med. For dream cruisers.

2004

A decision to reposition Club Med as a luxury vacation resort is made. Success is hard to find.

2012

A new era begins at Club Med.

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MED – LESSh o w w e k n e w i t w a s t i m e f o r a c h a n g e

Club Med had been in decline since the late 1990’s. As more and more travel services became available to the consumer, Club Med lost its advantage in the market. They could not keep their price low enough to compete with the Orbitz and Expedia. Realizing Club Med had to change to stay alive, we took a look back into our past and reasons for existing in the first place. We are here to help people escape from reality, to take, or lose control of their lives. The Club will continue to do exactly this. Our change comes in the method of your escape. We take salvation to another level, but make it easier than ever before.

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We take salvation to another level

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we can destroy what we

have written, but we cannot

unwrite it.a n t h o n y b u r g e s s

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a rebirth

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If Josh lived in Japan, people woukd call him a Hikikomori. He has not left his apartment in 7 months, nor does he have a plan to. Josh is not happy with his life but dosnt have any idea what to do about, he feels defeated everyday he gets out of bed. Most of his time is spent on the Internet or playing video games. Thank goodness for grocery deliveries he says.

t h e d e f e a t e d

t h e f u n d e r

Ellen is in her first year at University. Money is no object to her, Ellens father is an big wig exec and loves his daughter very much. Ellen is up for a good time, in all good time’s forms. Fortunately she had friends in similar situations that are able to accompany her on these good times. Ellen has a car, but loves using her father’s car service even more.

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San Francisco in the late 60s, Cherish recalls as some of the best memories of her life. She met her Late husband there, on top of twin peaks as a matter of fact. She has worked for the same non profit for endangered youth since that time. As hard as the job is on her, she keeps coming back to it, knowing she makes a difference in someones life. Her life these days is a bit more static than she would like.

Nathan has stood in line for every single iphone that has been released. His life is seamlessly connected through his technology, he knows everything, half a day before you do. He dosnt think he is ever going to leave the upper west side. He has a regular schedule of drinking and ingesting drugs but holds a powerful position in the trading firm in which he is employed.

t h e b a l a n c e

t h e w h a t *

who’s listening

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image adjustments

The images that people asso-ciated with Club Med, will be phased out. The Club will conjure images of possibility and beauty. The images are created from our members themselves.

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our aim is

true

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this is our mark.Strong and understated, this symbol exemplifies a commitment to loyalty and exclusivity. In any of our public facing brand extensions, we will use only this mark. This is to ensure that out members retain anonymity and confidence in the services we supply. Our logo will exist in a variety of colors depending on where it is used. This is an example of a few of those colors

Our Icon will exist mostly without identification. For the protection of our members and our business, any outward facing brand visualizations will be sans logotype.

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x

x

3x

4x

6x

logotype

logo

mark

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logotype

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Our Icon can be taken very small in its usage. Just be sure that the negative space stays intact, and it can be put on almost anything you can imagine. When possible, Center our logo. It was designed to be a strong central shape that can draw the eye, and in turn our members to a better reality.

using the

mark

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50%

25%

12.5%

6.25%

When our mark is used at this size, and below the wordmark must be absent.

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Our Icon will exist mostly without identification. For the protection of our members and our business, any outward facing brand visualizations will be sans logotype.

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dont do

this.

1 Do not rotate our mark. 2 Do not drop shadows. Ever. 3 Do not mask our logo/spectrum 4 Never knock our logo out of patterns. 5 Don’t use awful colors outside of our spectrum. 6 Especially do not use a devalued color.

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1 2

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3 4

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this tells a story

utopia black headline

Utopia is an elegant modern serif that is extremely versatile. Its intended use for The Club is going to be limited to headlines and subheads however. Its color will change fre-quently, based on our standards, so have fun. We will be using Utopia set in all lowercase for our headlines, this highlights the form of the typeface more successfully than other case combinations. Leading will need to be reduced when used at large sizes.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

12 3 4 5 6 7 8 9 0 (! @ # $ % ^ & *)

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Alright Sans is a humanistic sans with a geometric appearance. This is our workhorse font. With a variety of weights available for use, when we need nuts and bolts, this is where we go. Body copy will be set in the light weight, for maximum contrast with our display type choices. The type hierarchy needed for our brand identity can be found here. For small type of 7pt and smaller, an all caps with 200 tracking is needed.

Thin Light Regular Medium Bold Black Ultra

THIS BACKS IT UPAlright Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(!@#$%^&*)

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bedways is

rightways now,

so best we go

homeways.a n t h o n y b u r g e s s

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This is Typometry Pro. A modern geometric inspired display typeface. We wont be using this font too much, but it has a powerful impact when we do. picked for pull quotes that will combine with imagery to create a glimpse into our world, this beautiful typeface Looks great in any color. Leading will need to be reduced when used at large sizes.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ( ! @ # $ % ^ & * )

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v

B R A N D C O L O R S

o u r b r a n d s p e c t r u m i s c r e a t e d u s i n g t h e f o l l o w i n g p a n t o n e c o l o r s .

Pantone 801c

Pantone 802c

Pantone 803c

Pantone 804c

Pantone 805c

Pantone 806c

neutral black c

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The Images associated with The Club play a very important role in our visual identity. We use photos of the best quality, in a way that leaves the viewer the ability to judge and interpret the images for themselves. There are no tricks here, so just as in daily life, what you see is what you get, but what you get is up to you.

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how we

see it

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our new

markets.

As a company, we have decided to distill our efforts in helping you escape reality, to a much more personal and measurable space. We transition from giving you the ability to leave the country and spend time in an exotic location, to the ability to create your own reality, without ever leaving your city Limits. From Street to soul. We give you the tools.

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s t r a t o s p h e r e i n t e r n a t i o n a l n a t i o n a l l o c a l h y p e r l o c a l

i n d i v i d u a l p h y s i c a l c h e m i c a l m e n t a l

s o u l

h u m a n t h r e s h o l d

club spectrumdelineations

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Club Med pre 2012

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wehave some rules

These rules are not meant to restrict, but protect our members. We strive to remain anonymous and respectful of our members identities.

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members only. absolutely no exceptions.

no phones.

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invites must be given anonymously.13

stay as long as it takes. we’ve got nothing but time.

relax.

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We have a rigorous screening process, to examine whether or not you meet the qualifi-cations for membership. You must wait at least 6 months before applying again if you are unable to meet the requirement

C L U B R U L E 3

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members only

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no phones

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We have ecosystems and technology in our buildings that do not cooperate with wireless signals. Please use the dedicated “cells” to use your mobile device or computer. If you have to dip back into your everyday reality, please enjoy a snack. Not two, a snack.v

C L U B R U L E 3

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This is a very important rule. You are limited in the number of invites you can extend, and when you do so. The invitee must not know who is inviting them. In order to Keep our Club safe and opera-tional, there are certain formalities that must be adhered to with the strictness possible implementation.

C L U B R U L E 17

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invites must be

given anonymously

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There is no time limit at The Club. You can stay with us as long as you need, until the job is done. We aren’t going anywhere. There are particular services that have a minimum time limit, for your safety and of those outside of our walls.

C L U B R U L E 7

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stay as long as it

takes.

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relax

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Once you enter The Club, you cannot control circumstances outside out walls. You must release the urge to worry, the urge to stress. We are here to help.

C L U B R U L E 1

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a place

we call home.

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discrete mode

a n o n y m o u s t r a n s p o r t a t i o n

Because no one needs to know where you’re going.

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long term

housing

Extend your stay at the club for as long as needed. We have room for all our members. We give you the chance to experience what

The Club has to offer 25 hours a day.

s t a y w i t h u s

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house call

Y O U R C L U B H O U S E

There is an option for a selection of our services to be brought to you in your home. Services that can be administered in a small

space. Mainly a selection of our chemical / mental / spiritual.

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a t t h e t h r e s h o l d p h y s i c a l s e r v i c e s

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lose yourself.

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anonymia

w i t h o u t a n a m e

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orgia

d i v e r s i f i e d s e x u a l e n c o u n t e r s

Plan your own, or enter as a free agent, we give you the space and the participants if you need

them. Chase euphoria.

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club genotype

t h e u l t i m a t e p e r s o n a l t r a i n e r

Have you ever heard of runners high? The releasing of endorphines is an extremely

effective escape for many people. Our mem-bers have access to the most advanced trainers

available, workouts specifically designed to push you to your limit, and keep going.

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harmonic distortion

l i v e m u s i c

A sweat filled mosh pit? Or a funky groove on the dance floor. Music has been helping people

release stress and worry since it has existed. Here out members have an opportunity to ex-

perience the best that sound technology has to offer and some of the most avante garde acts

currently playing today.

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club frequency

A unique network that only our members have access to.

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c h e m i c a l m e n t a l a n d s e r v i c e s f o r t h e s o u l

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assistance has

arrived.

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neuro transmission

e p i n e p h r i n e i n j e c t i o n s

The rush of pushing yourself to the limit, the shaking in your hands when you find that limit,

that drained feeling when you’ve come to a stop. We can give that to out members. A direct

shot, and space to release that energy.

Buckle Up.

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expressions

e m o t i o n a l s i m u l a t i o n s

Have you ever felt the endless drone of emotionless life? Nothing you are doing scares

you, not one thing makes you ecstatic, the healing power of love is nowhere to be found.

The club will tailer a batch of emotions

customized to our members requests, we will suggest proven combinations for different

situations as well.

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club advisor

g u i d e d m e d i t a t i o n

Our club advisors combined, have over 200 years of spiritual training. Let them take you on

a journey, one of your creation.

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luciesL S D

Sure, you’ve done it at that music festival, then again in your friends basement, but there is a powerful trans formative effect, that when

administered correctly and set in the right environment can allow you to leave this plane of existence entirely. A reality, truly created

from within.

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disco biscuits

m e t h a q u a l o n e

A different type of chemical expierence, com-monly known as quaaldues. Our members get the opportunity to relinquish control of their

bodies, but conserving the consciousness that perhaps hypnosis misses.

Not for the timid, this activity requires a certain

amount of preparedness. see intro to disco

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the choice

isyours

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