The Cloud Matters – but what is in it for ME?

VISIT 2010 – Fujitsu Forum Europe 0

Cloud Computing – Room 13b

Shapingtomorrowwith you.

The Cloud Matters –but what is in it for ME?with you.

André KiehneVice President Service, Fujitsu Technology Solutions

14:00 h14:00 h

VISIT 2010 – Fujitsu Forum Europe

Cloud MattersBut what's in for me?

VISIT Break-Out SessionMunich 24th November 2010Munich, 24th November 2010

Andre KiehneVice President Services


Vice President ServicesFujitsu Technology Solutions

Time to Raise the Game?


Do you know that ...

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Today 2023

Every 10 min a baby boomer in the industry nations is getting 60 years old

The age-group 35-50 decreases within the next 15 years in Germany by 28% and in UK by 15%


old by ~28% and in UK by ~15%

Do you know, that a teenager until he is 21 ...

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ntity

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WatchesTV

Plays VideoGames

Makes PhoneCalls

Sents E-Mails/Instant Messages

Active on SocialMedia Networks


TV Games Calls Instant Messages Media Networks

How we change ...

How we change ...

Text Graphical Touch

UserInterface

Keyboard Mouse Fingers

InputDeviceDevice

Creation Communication Consumption + Sharing

DeviceUsage

Personal Computing Internet Computing Mobile Internet ComputingComputing

Cycle


Cycle

Private vs. Enterprise Users?

Internet needed only 7 years to reach a quarter of the populationwhile television needed 26 years

Every third internet user is on facebook, 700 thousand follow every day

Mid 2009 the number of social networking usersMid 2009 the number of social networking users exceeded the e-mail users

We spend over 700 billion minutes per month on social networking sites

Amazon.com revenue is growing about 30% Y/Y while traditional retails sales is flat

In 2012 the annual shipments of smartphones will be higher than traditional PC's

Home users are ahead of enterprise users, borders will disappear soon …


We are at a Turning Point

The ICT market is at a Turning PointLack of skills for increased complexityMerill Lynch forcast for the cloud market: $ 160 billion in 2011IDC: server market for private enterprise clouds will climbIDC: server market for private enterprise clouds will climbto a level of $ 12.6 billion in 2014By 2013, approximately 60 percent of server workloadswill be virtualizedwill be virtualizedAt least 25% of IT will be delivered throughnontraditional models (cloud)

The Cloud is rapidly changing the rules of the game –today services are the driving force


today services are the driving force

Evolution of IT infrastructure

IT as a utility

IT Centric

Industrialization

mat

ion

Automation

CloudVirtualization

Tran

sfor

m Computing

ManagedInfrastructures

Consolidation

Hyper

Tools forOrchestration

IndustryStandards

Visor


Time


Tight IT BudgetLack of Skills

The industry is at a Turning PointEnterprises demand real business

l th th j t IT Lack of SkillsComplexity

Energy consumptionAccelerate Time to Market

value, rather than just IT resources

Support Business InnovationEnable Experience Sharing

Increase Productivity


Market dynamics vs. IT investment behaviors

Typical scenarioIT budgets a fixed percentage of

Fi d IT t d t llrevenue. Fixed IT costs do not allow any flexibility or response to changing market conditions1.2 bn €

Revenue

You lose the competitive edge960 mn €

IT costs 2% of revenue

Old: 24 mn €

IT costs 2% of revenue

Savings: 4.8 million €20 %

variableNew: 19.2 mn. €

80 %fixed

20 %variable

80 % Variable Savings spread:80 %fixed

Fixed0.96 million € variable costs3.84 million € fixed costs


Your biggest challenges

R di t D li i l D li ith W ki ithResponding to a fast paced worldRegulation, new

t t ti t

Delivering value to their businessFocusing on core t th hil

Dealing with complexitySprawl, complex

d hi h t

Working with harsh realitiesDeliver or go bust ( b h t d )entrants, time to

marketstrengths while removing cost

needs, high cost of change

(or be shut down)


Photo24 – Flexible Storage and Server Capacity

»Infrastructure as a Service offers us advan-tages in business admi-nistration and reduces the burden on our interthe burden on our inter-nal IT resources.«

Katja Mäding, Head of Production/OrganizationProduction/Organization,

Photo24 Production GmbH


Hybrid Cloud for a 3D rendering platform

Virtual Worlds in Real-time

On-demand high performance 3D rendering environment without any pre-invests enables their customers to “just” use ITy p j

Available 7×24 around the globe via internet browser,without latency and with flexible resources

Using dedicated graphic power combined with shared server resources (hybrid model)

High security level and strictly customer separation


High security level and strictly customer separation


The World is at a Turning PointWorld-wide trade war ragesGlobal warming, abnormal climatic changeEnergy food water shortagesEnergy, food, water shortagesEconomic growth of emerging countriesTroubles of developed countriesRapid population growth


Model new Business

Generate new value with Cloud-Platforms

Energy TransportHealth EnvironmentFood LogisticsEnergy TransportHealth EnvironmentFood Logistics

Real World Data of numerous objects (Sensors, mobiles, facilities)

…

…

…

…

Sit ti lVirtual World

Network

IaaS

PaaS SaaSData-

analysis

Situational consideration

Virtual WorldSituationalservices

Useful knowledge


Concept for a Agriculture-Cloud

Create the agribusiness of tomorrow

Visualize the status of the field and the activities of sensorsSave and analyze the collected data and pass on the knowledgeSave and analyze the collected data and pass on the knowledge

Activities

Sensors for farmers

Supervision

rds

put

GPS-mobile Fertilization

Prediction

Kno

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ow,

evio

us re

cor

Ana

lyze

Cal

cula

te

Sens

or-

Dat

abas

e

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atic

In

Growth

PreA

Weather-Data

Land Data

Growth

Sensors for yards and fieldsRecord-Management

Land-Data



Fujitsu is at a Turning PointBecoming a truly global ICT company

Coming together as "One Fujitsu" to create global products and implement group wide strategiesComing together as One Fujitsu to create global products and implement group-wide strategiesDelivering uniform, optimal services to customers in every region of the world

Facilitating the development of a human-centric,intelligent society

Leveraging the power of ICT to resolve challenges facing society,for a better quality of life and a prosperous futureCloud computing is one effective method of furthering innovation for business and societyp g g y

Creating value by integrating customers' know-how and experiencewith Fujitsu's services, products and systems integration capabilities

Leveraging the cloud to create new service models and deliver new valuesLeveraging the cloud to create new service models and deliver new values

Cloud!

Creating Services

Accelerating Globalization


Creatingnew

ServicesBusiness

Global expansion of Cloud-platforms

Offer Cloud platforms in the same quality worldwide Expand Cloud platforms to 5 locations out of Japan in FJ 2010Great Britain, Australia, Singapore, Germany, USA

Virtual platforms

Simultaneous communication in 7 regions (April 2011)

The central remote control guarantees same andguarantees same and high quality

Customers use the main portal to get IT-resources in high quality from all regions


Fujitsu Dynamic Cloud

Your Gateway to Success

Cloud mattersCustomers and partners can benefit nowIt provides new flexibility for your customersIt opens up new horizonsIt's time to raise the game


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New Services for the Cloud Age

Fujitsu is at a Turning PointFocus the whole business on services and realize a new business concept

atio

n

Services

FullS i rti

cal I

nteg

ra

Services Ver

TechnologiesProducts

Global Partner


Concept for a traffic information – Cloud

Efficient processing of great quantities of variable data with the help of clo ds

Collect traffic information so that the vehicles become sensors themselves

E l f id d i f i the help of cloudsEnlargement of provided information(additional VICS*)Efficiency in driving and at delivery strategy Optimization of roadworks and signal strategyOptimization of roadworks and signal strategy

Use sensor data out of vehicles (plan)Windscreen wiper data notify rain status co

nsum

ptio

n

Actual Use

Windscreen wiper data notify rain status ABS-data notify street-conditionsAlarmsignal provide breakdowns R

esou

rce-

c

Assigned resources

Time

Contributes to a greener environment through development of more efficient vehicles and transport systems


of more efficient vehicles and transport systems

* VICS: Vehicle Information & Communication System

The Cloud Matters – but what is in it for ME?

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