On September 25th 2012 Skilltower Institute CEO Joerg Osarek is giving a keynote on the subject of the cloud computing gold rush at the heise event “application of the cloud in business”. The event is taking place in Cologne Germany and covers many interesting aspects of today’s cloud computing. Together with Andreas Wolske, CEO of managedhosting.de GmbH a VMware vCloud Service Provider both will focus on distinguishing real cloud business value from marketing blurp and empty promises of many black sheep on today’s cloud market.
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... it isn't new: IT- outsourcing, ASP, dynamic data center
"Cloud computing offers the use an abstract IT infrastructure (e.g. computing power, storage, network capacity or ready to use software) adapted dynamically to your needs and available over a network."
IaaS (Infrastructure as a Service)
PaaS (Platform as a Service)
SaaS (Software as a Service)
XaaS (Everything as a Service e.g. HuaaS)
Public-, private-, hybrid- & community cloudBildquelle: WikiPedia
Getting slower, more Getting slower, more expensive, SME is left behindexpensive, SME is left behind
Slows down the innovation of Slows down the innovation of the SME's core business the SME's core business modelmodel
IT with cloud computingIT with cloud computing
lets SMEs innovate simplified, lets SMEs innovate simplified, fast and effectively to fast and effectively to approach new business approach new business niches with global outreach niches with global outreach and reduced risksand reduced risks
strike balance yesterdaystrike balance yesterday fast and agile IT fast and agile IT implementation reacting to implementation reacting to market demandsmarket demands
pragmatic balance for pragmatic balance for processes, documentation, processes, documentation, separated environments separated environments (develop, test, production)(develop, test, production)
sufficient redundancy in sufficient redundancy in technology and stafftechnology and staff
strike balance todaystrike balance today same as yesterday: same as yesterday:
fast and agile IT implementation reacting to fast and agile IT implementation reacting to market demandsmarket demands
pragmatic balance for processes, pragmatic balance for processes, documentation, separated environments documentation, separated environments (develop, test, production)(develop, test, production)
sufficient redundancy in technology and staffsufficient redundancy in technology and staff
NEW!: professionalization NEW!: professionalization and specialization required and specialization required due to increased IT due to increased IT complexity! complexity! (in house or outsourced)(in house or outsourced)
For the black sheep you are only one of For the black sheep you are only one of many customers. For you it might be many customers. For you it might be your life's work!your life's work!
Careful if somebody promises a rose Careful if somebody promises a rose garden.garden.
Cloud computing must follow your Cloud computing must follow your business, not your business the cloud.business, not your business the cloud.
Significant potential for cost saving by using IT resources dynamically
allows real agility and creation of value for your IT
meaningful integration of IaaS, PaaS and SaaS
hybrid models with "guarantee of mobility"
Bottom Line: Cloud- Computing is meaningful if it allows high business agility, a infrastructure that is stable and available anytime, combined with reduced costs.
Arm wrestling withArm wrestling withKing Kong isn't wise!King Kong isn't wise!
Exception: Exception: Convenience products, where Convenience products, where provider change is easy.provider change is easy.
Partnering rule of thumb:Partnering rule of thumb:small with small,small with small,medium with medium,medium with medium,large with largelarge with large
Quelle: Quelle: http://commons.wikimedia.org/wiki/File:Kingkongedo38.jpghttp://commons.wikimedia.org/wiki/File:Kingkongedo38.jpg Public Domain Public Domain
the four (Cloud-) success factorsthe four (Cloud-) success factors
Technological aspectsTechnological aspects■ e.g. Data security, e.g. Data security,
■ availability, availability,
■ Server location (access from US authorities)Server location (access from US authorities)German: Datenschutz in der Euro Cloud: http://www.heise.de/artikel-archiv/ct/2011/16/49_kiosk und http://www.heise.de/newsticker/meldung/Auch-Google-uebermittelt-europaeische-Daten-an-US-Behoerden-1319347.html )
People aspectsPeople aspects■ resistance in IT department and from CIO in resistance in IT department and from CIO in
medium enterprisesmedium enterprises
■ You must win employees for the new solutionsYou must win employees for the new solutions
Business-Case Business-Case ■ for the SMEfor the SME
the four (Cloud-) success factorsthe four (Cloud-) success factors
Technological aspectsTechnological aspects■ e.g. Data security, e.g. Data security,
■ availability, availability,
■ Server location (access from US authorities)Server location (access from US authorities)German: Datenschutz in der Euro Cloud: http://www.heise.de/artikel-archiv/ct/2011/16/49_kiosk und http://www.heise.de/newsticker/meldung/Auch-Google-uebermittelt-europaeische-Daten-an-US-Behoerden-1319347.html )
People aspectsPeople aspects■ resistance in IT department and from CIO in resistance in IT department and from CIO in
medium enterprisesmedium enterprises
■ You must win employees for the new solutionsYou must win employees for the new solutions
Business-Case Business-Case ■ for the SMEfor the SME