The Chinese Tourism Market - Scotland Golf workshop 2007

• 1. China Consulting on Tourism Action
  • • Over view of Chinas outboundtourism market

• • The opportunities for Scotland

• • Hospitality tips

Maximising BusinessOpportunities in China 2. 3. Overview

• Market Segmentation

• Popular Destinations

• Favourite Activities

• Duration

• ADS

• For further Information

4. Golf Facts

• Over 1 million golfers in China

• 400,000 registered golf club members.

• Over 195 golf courses

• 1,000 more golf courses being built.

• The country follows Japan as Asia's second largest golf goods retail market.

• Currently more than 90 percent of golf club heads in the world are produced in China

• The value of the country's total industry is expected to reach 50 billion RMB by 2006.

• Google search in Chinese for Golf produced nearly 1 million pages.

5. Golfing websites in China 6. Interaction

• Name cards

• Greetings

• Gifts

• Taboos

7. Is your business China ready?

• Collateral:

• • Brochure

• • Website

• • Information

• • Audio

• • Staff

8. Sales & Marketing

• Collateral (continued)

• FAM & Educational

• Media

• Collaboration

9. Building a successful brand

• Competition

• Followers of fashion

• Regional differences

• Familiarity

• Exclusivity

10. Future golfers 11. 12. Any questions? [email_address] 020 78719886 / 07821 093199 www.ccontact.com