The Chinese consumer = Global Consumer

THERE IS ONLY

the global consumer.

ONE

KIND OF CHINESE CONSUMER:

“嘿嘿, NYC ~” #FOREIGNLOVE

In the ‘80s, China opened its doors to the West, ushering in an era of utter intoxication and obsession.

Over thirty years later, we see a Chinese consumer more “ ” than…

well…

Westerners themselves.

SO BEFORE SWITCHING YOUR BUSINESS MODEL TO A “

OR LOTS OF … RED

SEE HOW THE PIONEERS CRACKED THE SYSTEM:

KFC’s commercials in China not only mirror those back home…

They even re-introduce KFC as a quasi Chinese creation that adheres to Western norms…

“In Beijing, a grande latte goes

for about $4.80—or a dollar more than what it costs

in the United States…”

-The Atlantic, September 2013

!

“Starbucks appeals to younger generations

who fantasize about Western coffee

culture as a symbol of modern lifestyle… the

“Starbucks Experience” makes them feel cool and

trendy…” -Forbes, 2012

So, build an ecosystem that is authentically YOU.

“Zara is a global company that doesn’t act locally…in 2013, China surpassed

France to become its second-largest in terms of the

number of stores (142).” -Bloomberg Businessweek,

November 2013

“(The EHS Academy) training is fundamental

to GE's success…it allows us to form long-

term, strategic relationships with local

suppliers, enabling them to make a bigger

contribution to GE's business growth in

China…” - Lucent Lu, Sourcing Leader,

NBC Universal, China

“For GE, supporting the same

environment, health, & safety (EHS) standards of its

Chinese suppliers is critical to upholding

the company's reputation.” -GE Citizenship

As Chinese consumers continue to embrace the West, Chinese companies have no choice but to follow suit…

…plastering their ads with foreign faces.

SO REMEMBER,CHINESE LIKE YOU FOR YOU,

NOT YOUR SINO-FIED SELF.

No more compromises. If you build it, they will come.We promise.