The changing face of mobile apps in the future of mobile

The changing face of Mobile Apps in the future of Mobile

Who Am I@bmkatz

• Day job: Director of Mobile Strategy @VMware • Just a nutter with a blog - http://ascrewsloose.com • Host: @themobilecast podcast • Host: #Futurebiz tweet chat (Thursdays 1PM ET)

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Most companies have developed less than 7

internal apps - Gartner

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Companies are taking their existing application

development teams and using them to develop modern apps

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Katz’s Axiom

If you build a crapplication they

will run!

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• Apps you hate to use

• UI

• UX

• Scope Creep

• Not what you wanted

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• Adobe • Appcelerator • IBM • Microsoft (Xamarin)

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• MADP are designed to accelerate mobile application

development • Write Once - Deploy Everywhere • Familiar languages (.net, C#, etc) • Codeless (the new it thing)

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Growing Up• Templates

• Fewer coding fixes per OS

• More APIs

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What happens when you mix a legacy app with some virtualization, add some hocus pocus and

you come out with a mobile App?

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RMAD

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• Alpha Software • Capriza • HopTo • PowWow • Reddo • Starmobile

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Refactoring• Take the legacy part of an App and make it

modern

• Original still exists but look/feel and behavior may be different to customer

© Copyright 2015 StarMobile, Inc. All Rights Reserved

AB InBev Sales Application

This is the PC browser-based BEFORE view of theAB InBev Key Account Management system

© Copyright 2015 StarMobile, Inc. All Rights Reserved

StarMobile Studio Visual Editor

© Copyright 2015 StarMobile, Inc. All Rights Reserved

AB InBev Sales App

This is the AFTER view of the AB InBev Key Account Management Appthat was delivered in less than five business days

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• Amazon • FeedHenry/Redhat • IBM • Kinvey • Kony • Microsoft Azure

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BaaS

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App UI/UX100%

© Kinvey 2016

Delivering an App: Perception

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UI/UXNew frontend and backend

features (online & offline)

Security & Compliance

25%

30% 20%

10%15%Support, Scale &

Manage

Sub-second Enterprise Data Integration, orchestration

& acceleration© Kinvey 2016

Delivering an App: Reality

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Custom Features

25%

Standard Components

75%

Another way to look at it

© Kinvey 2016

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What is A BaaS• New type (?) of middleware

• Decouple front end development from back end changes

• Don’t produce a traditional app (build 70-85% of the app)

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Today

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Enablement

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#FUN Principle Focus on the Users’ Needs

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It’s always great to have business requirements

but unless you understand the

use caseyou’ve wasted your time

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Use case

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An App is the interface we use to Access the Data and Manipulate it

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Appifying the Enterprise• It’s the data stupid

• Build an API to access the data

• Wrap identity around it

• Build apps that access the data through the API

• Get Security involved in the beginning

• Know what you’re building for (Biz Objective & User Needs)

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Mobile First

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Experience

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* Your employees are your customers too!

It’s all about the use case!

How do you REIMAGINE the process to make it easier for your

customers!

REINVENT

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• Still have many single use apps - but infrequent use

• Single pane of glass (App) for the easy stuff

• Much more productive

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