The Changing Classroom: Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. | CompTIA.org Perspectives from Students and Educators on the.

The Changing Classroom:

Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. | CompTIA.org

Perspectives from Students and Educators on the Role of Technology

December 2014

Reminder: Over 100 Reports in CompTIA Research Library

Workforce Focused Research Youth Opinions of Careers in IT IT Industry Outlook Quarterly Business Confidence Index Employer Perceptions of IT Certifications Quarterly IT Employment Snapshot Generational Issues in the Workplace HR Perceptions of Training/Certification

Market Vertical Focused Research Retail sector Healthcare sector SMB market UK SME market Education sector International Tech Adoption

Channel Focused Research State of the IT Channel Managed IT Services Managed Print Services Partnering Trends: Telecom & IT Channels Channel Conflict and Deal Registration Business Transformation Whitepaper Role of Distribution in a Cloud World

Technology Focused Research Security Mobility Big Data Cloud Computing Communications / Collaboration Cloud Computing Ecosystems analysis Workflow Automation IoT

http://www.comptia.org/members/research/allreports.aspx

CompTIA members have access to a library of over 100 research and market intelligence reports, white papers, case studies, buying guides and more.

Research can be used strategically or shared directly with customers as part of the sales process.

On Tap for Today

• The Big Picture • Educator Attitudes• Students Attitudes• Insights for Selling to K-12


Technology is Growing in Importance in Eyes of Educators

Not at all/not that important

Somewhat important or unimportant

Important

Very important

3%

9%

47%

41%

2%

7%

31%

60%

Anticipated Importance 2 years from now Importance today

Source: CompTIA The Changing Classroom: Perspectives from Students and Educators on the Role of TechnologyBase: n=400 Educators (teachers, administrators, school staff)

34% of educators report frequently discussing investments related to technology, while 37% report occasionally discussing it.It’s only growing

Larger Schools Perceive More Benefits from Use of Tech

Expectation of Benefits Less than 499

students500-999

students 1,000+

students

Improving student performance 70% 64% 70%

Making learning more interesting 61% 66% 68%

Real time access to student data to track performance 58% 60% 61%

Online learning/instruction 57% 49% 60%

Keeping pace in a digital economy 55% 56% 56%

Collaborating with documents including those outside the school system 53% 51% 62%

E-learning capabilities for closer student contact 51% 48% 55%

Saving time/boosting productivity 52% 38% 52%

Helping to manage information overload 33% 25% 37%Automating labor intense processes 28% 19% 32%


Negative impact

Little or no impact

Positive impact

Significant positive impact

8%

18%

57%

18%

Most Educators Laud Tech’s Impact on Student Education

NET positive impact of

75%


High school teachers were least likely group to cite tech as having positive

impact. Cell phones, social media a distraction,

perhaps?

Educators Rank Priorities for the Use of Technology

Meeting student achievement standards

Managing budget constraints

Improving technology use in the classroom

Training/professional development

Improving communication with parents

Improving technology in supporting functions

Finding innovative ways to deal with bureaucracy

3%

9%

9%

9%

8%

16%

39%

13%

32%

39%

39%

41%

41%

39%

84%

59%

52%

52%

51%

43%

22%

Middle Priority

High Priority

Lower Priority


Student Perspectives on Technology in the Classroom


Most Students Prefer More Technology Use at Their School

42%

50%

9%

A lot of technology in use

Moderate amount of technology

Little/no technology in use

Student Perceptions of the Amount of Technology in Use at Their School

55%

35%

9%

Desired Level of Technology Use at Their School

Source: CompTIA The Changing Classroom: Perspectives from Students and Educators on the Role of TechnologyBase: n=1000 13-17 year old students

61% of boys vs. 50% of girls

Student Perceptions of Technology

Technology makes learning more interesting

Technology makes learning more fun

Technology teaches skills that will be important to getting a job

Technology can sometimes be a distraction

Technology helps me better remember what I learned

Technology can be an unfair advantage for students/schools with better resources

8%

7%

8%

15%

21%

29%

36%

38%

42%

49%

47%

45%

56%

55%

50%

36%

32%

27%

Somewhat True

Very True

Not Really True


NET True

92%

93%

92%

85%

79%

72%

Degree of agreement or disagreement to statements

Segmentation of Student Perceptions of Technology

NET Student Agreement the Statement is Very True or Somewhat True

7th-8th Grade

9th-10th Grade

11th-12th Grade

Technology makes learning more interesting 94% 93% 91%

Technology makes learning more fun 91% 94% 91%

Technology teaches me skills that will be important to getting a job

92% 92% 92%

Technology can sometimes be a distraction 81% 83% 90%

Technology helps me better remember what I learned 80% 80% 76%

Technology can be an unfair advantage for schools or students that have access to better technology

73% 70% 72%


Student Preferences for Further Leveraging Technology

Online/virtual tutors

Mobile apps for e-learning

Video instruction

Interactive whiteboards

Gaming simulations

Tablets

High speed Internet access

Laptop computers

12%

21%

25%

28%

31%

53%

56%

57%

Percent of students indicating they want more or better technology in these areas:


Mars? Venus? Gender-based Preferences for Further Leveraging Tech

Boys Girls

Laptop computers 57% 58%

High speed Internet access 60% 51%

Tablets 50% 56%

Gaming simulations, such as to help with Math 35% 26%

Interactive whiteboards 27% 30%

Video instruction 29% 20%

Mobile apps for e-learning 17% 27%

Online/virtual tutors 11% 14%


53%

45%

2%

Higher level - know a lot about using technology

In the middle - average user of technology

Lower level - don't know much about using technology

Students Rate Their Acumen in Using Technology

Self Assessment of Skill Level

Self Assessment by Gender

Boys Girls 60% 46%Higher Level 39% 51%Average user 1% 2% Lower Level


More, Please: Tech Students Seek Increasingly in Class

Applications for creating reports

Applications for science

Robotics

Applications for images

Mobile apps

Applications for audio/music making

Programming/coding

Computer troubleshooting

Gaming simulations

30%

33%

33%

40%

43%

43%

45%

49%

52%


Breaking It Down by Gender…

Boys Girls

Gaming simulations 61% 43%

Computer troubleshooting/fixing basic problems 50% 47%

Programming/coding 50% 40%

Mobile apps 43% 44%

Applications/devices for audio/music making 38% 48%

Applications/devices for images/film making 34% 46%

Applications/devices for science 33% 32%

Robotics 39% 26%

Applications for writing/creating reports 23% 36%


Educator Perspectives on Technology in the Classroom


7%

27%

46%

17%

3%

Few Schools Exactly Where They Want to Be Using Tech

Self-Assessment of Technology Utilization Compared to Ideal

53% Outdated devices

47% Insufficient training

44% Lack of access to mobile devices

43% Insufficient support

40% Lack of access to cutting edge tech

37% Technology that does not work

36% Outdated software

30% No access to emerging learning tools

26% Slow Internet connection

Key Challenges with Use of Technology in Schools


Adoption Rates of Technology in the Classroom

As Reported by EducatorsCurrently

Utilize

Plan to Purchase/Up

gradeDon’t Use/No Plans

Printers/scanners/copiers 88% 15% 4%

Wi-fi 85% 11% 9%

Desktop PC’s 81% 14% 14%

Projectors/Audio Visual Equipment 79% 14% 13%

Interactive whiteboards 66% 20% 18%

Physical security - surveillance cameras, keycard solutions 61% 20% 23%

Laptop PC’s - Microsoft based 59% 19% 28%

Video cameras/Digital cameras 45% 21% 38%

Tablets 44% 33% 30%

Flat panel TV’s/Digital displays 42% 20% 42%

Laptop PC’s – Google Chromebook based 28% 20% 56%

Communications (e.g. Skype, instant messaging, etc. ) 28% 21% 53%

Smart pens/stylus (e.g. Livescribe) 27% 19% 56%


K-12 Use of Emerging Technologies

Massive open online courses (MOOCs)

Flipped classroom

Adaptive learning

Mobile apps for learning

Game based learning

Classroom management software

E-learning software, online homework portal

23%

25%

28%

29%

22%

19%

29%

17%

23%

37%

38%

42%

50%

50%

Currently Utilize Plan to Purchase/Upgrade


Not at all/not that important

Somewhat important/not important

Important

Very important

3%

14%

29%

54%NET Important

83%

Cybersecurity Rated an Important Concern at Most Schools


Insights: Selling to Education Sector


Stakeholder Involvement in Classroom Tech Purchases

Senior administrators

IT Staff

School board

Mid-level admininstrators

Teachers

Parents

5%

8%

14%

21%

21%

56%

37%

35%

44%

47%

54%

33%

58%

57%

41%

32%

24%

11%

Moderate involvement

Significant involvement

Little involvement


Obstacles to Technology Adoption

Legal issues

Lack of support for incorporating technology

Security/student privacy

Training and user adoption issues

Ongoing subscription/usage fees associated with some technologies

Initial cost of technology

11%

24%

32%

41%

42%

79%

79%

Training is especially problematic for schools that rate themselves as lagging in technology

adoption. Training as an obstacle cited by 51% vs. 37% for schools that are more advanced in use of

technology


Information Sources Educators Use to Learn about Tech

Visiting retailers

Technology specific news sources

General news sources that cover technology

Discussions/meetings with technology vendors

Education related magazines, blogs

Education newsletters/websites

Education conferences that cover technology

22%

26%

31%

38%

38%

47%

54%



Five Key Takeaways for Success Selling into K-12

Pinpoint the Primary BuyerEducate yourself to win in the education space

Be Innovative – Think Value Add

Understand the Market

Schools have myriad stakeholders when it comes to technology decisions.

Schools have tight budgets, but they still eye the benefits of great tech

Don’t Try to Boil the OceanNot all schools are alike. Size varies greatly, as do budgets and priorities.

Take Advantage of Government ProgramsFederal and state governments offer a number of discount and other programs

Thank You

Carolyn [email protected]

The Changing Classroom: Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. | CompTIA.org Perspectives from Students and Educators on the.

Documents

educators teachers

role of technology base

eyes of educators source

comptia properties

growing slide

educators rank priorities

comptia members

educators laud techs