The Challenge 1,300,000,000 – or one in five – people around the world lack access to energy Development is not possible without energy, and sustainable.

The Challenge1,300,000,000 – or one in five – people

around the world lack access to energy• Development is not

possible without energy, and sustainable development is not possible without sustainable energy

• Fossil-fuel based energy contributes to climate change

The Solution

Sustainable Energy for All

UN Secretary-General Ban Ki-moon calls on governments, businesses, and civil society to make significant commitments to accomplish three objectives by 2030:

What’s Needed• Leadership and commitment to embrace

the need for sustainable energy• Stable policy and regulatory frameworks

to support innovation, drive down costs and invest in solutions

• Financing for the transition to sustainable energy for all

• Strengthened capacity in developed and developing countries to support this infrastructure

Why Social Media?

There are 5 billion mobile phones worldwide, making them a powerful communication tool

UN Foundation & Social Media• Use of social media

– including Facebook, Twitter and YouTube – to reach new audiences with key messages

• Identification of partners with a strong social media presence to amplify our message and reach global audiences

• Rock band Linkin Park has pledged to support Sustainable Energy for All through Power the World

• Power the World aims to raise awareness and generate funding to help 1 million families gain access to sustainable energy by the end of 2012

• Linkin Park is urging supporters to sign a pledge to raise awareness through 1 million signatories by Rio+20

• It has also launched a #whatiwouldmiss twitter conversation powertheworld.o

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Why Linkin Park?

• UN Foundation has 55,665 “likes” on Facebook …

• Compared to Linkin Park’s 41,575,907

Rio+20 and Social Media: Driving a Global Conversation

Rio+Social

• Innovative event and global conversation June 19 about the nexus of social media, technology and sustainability

• Confirmed speakers include Pete Cashmore, Fabien Cousteau, Ted Turner, Maura O’Neill and Luciano Huck

Global Reach• Rio+Social is a unique partnership

between Ericsson, EDP, Mashable, 92Y and the United Nations Foundation

• Through Mashable – the largest social media blog – Rio+Social will be webcast so that journalists, bloggers, young activists, social networks and global citizens can have a voice in the conversation

www.rioplussocial.com facebook.com/rioplussocial #rioplussocial

Power of Partnerships