ANTICIPATED REGIONAL IP TRAFFIC GROWTH RATES NORTH AMERICA WESTERN EUROPE MIDDLE EAST & AFRICA CENTRAL & EASTERN EUROPE ASIA PACIFIC LATIN AMERICA USERS FIND IT DIFFICULT TO DO THEIR JOBS NEGATIVE EXPERIENCE AN EXTRA 500MS IN SEARCH DELIVERY DROPS TRAFFIC 20% FOR GOOGLE EVERY ADDITIONAL 100 MS COSTS 1% IN SALES FOR AMAZON HR-Finance CRM-ERP-BI Transactional Apps Voice Video Email Collaboration Document Management Archive/ DR Apps POSITIVE EXPERIENCE; SOME APPS MAY LAG Analytics POSITIVE EXPERIENCE THE TABB GROUP CAN LOSE $4M EVERY 1 MS ITS PLATFORM LAGS OPTIMAL APP LATENCY END-USER QUALITY OF EXPERIENCE LATENCY AFFECTS THE BOTTOM LINE Procurement Web/HTTP 2,000 KM 500 KM 50 KM 500 MS 100 MS 50 MS -1% IN SALES 20%DROP 1 MS=$4MILLION 0-5 MS 50 MS 100 MS Equinix.com Changes in where traffic originates and how much data is generated will soon have profound effects on Internet latency and end-user quality of experience. To remain competitive, organizations must host applications to ensure optimal performance. ASSESS YOUR CURRENT NEEDS WITH OUR APPLICATION PERFORMANCE CHECKLIST >> IT ALL BEGINS WITH THE DATA CENTER Customer satisfaction and employee productivity depend on application performance. To support both, CIOs must deploy infrastructure that provides: WHY LATENCY MATTERS As app performance decreases, so does productivity, brand image, market share, user and customer satisfaction, and revenue. THE CENTER OF PERFORMANCE • A consistent “headquarters-like” experience for all end-users • Scalability and global enablement • Access to enterprise applications and data on any device—anytime, anywhere • Access to a variety of networks Mainframe Virtual Desktop Imaging Apps Trading Desk IN 2016 CONNECTED DEVICES = 3X THE GLOBAL POPULATION 18X MOBILE DATA TRAFFIC INCREASE 3X FASTER MOBILE DATA TRAFFIC MOBILE DEVICES FIXED DEVICES TODAY 2016 CONNECTED DEVICES GLOBAL POPULATION