The Center For Kids FIRST In Sports “Reclaiming the Timeless Value of Sport” Keeping all kids physically active for life 7-7-03.

The Center For Kids The Center For Kids FIRSTFIRST In In SportsSports

““Reclaiming the Timeless Value of Sport”Reclaiming the Timeless Value of Sport”

Keeping all kids physically active for Keeping all kids physically active for lifelife

7-7-03

The Center For Kids The Center For Kids FIRSTFIRST In Sports In Sports

We are a national resource committed to enhancing the We are a national resource committed to enhancing the emotional and physical development of childrenemotional and physical development of children

The center is engaged in dialogue with leading The center is engaged in dialogue with leading authorities in sports, health care, and public policyauthorities in sports, health care, and public policy

By virtue of our contacts we are capable of bringing By virtue of our contacts we are capable of bringing together those who are capable of influencing the together those who are capable of influencing the national dialoguenational dialogue

The Center for Kids The Center for Kids FIRSTFIRST in Sports, a 501(c)(3) tax in Sports, a 501(c)(3) tax exempt non-profit organization, is a national resource for exempt non-profit organization, is a national resource for young people, parents, schools, league administrators, young people, parents, schools, league administrators, coaches, and others who care about the influence of coaches, and others who care about the influence of organized youth sports on children, families, and culture.organized youth sports on children, families, and culture.

Our MissionOur Mission

Keep all kids physically active for lifeKeep all kids physically active for life

Reclaim the timeless value of sport and Reclaim the timeless value of sport and playplay

Fight childhood obesity and change Fight childhood obesity and change sedentary lifestylessedentary lifestyles

Re-structure youth sports to serve the Re-structure youth sports to serve the needs of all childrenneeds of all children

The Kids First ModelThe Kids First Model

Involvement of the professional athlete as role model Involvement of the professional athlete as role model and spokesperson in their respective communitiesand spokesperson in their respective communities

Involvement of Concerned Community StakeholdersInvolvement of Concerned Community StakeholdersUniversities and schoolsUniversities and schoolsLaw EnforcementLaw EnforcementCivic associationsCivic associationsHospitalsHospitalsGovernmentGovernment

Capacity Building – Train-the-trainer ProgramCapacity Building – Train-the-trainer ProgramLocal fundraisingLocal fundraisingKids Kids FIRSTFIRST In Sports Radio Program In Sports Radio Program

Our Program GoalsOur Program Goals

Help schools re-align their PE and Athletic Help schools re-align their PE and Athletic Department goals to be consistent with the Department goals to be consistent with the educational and social mission of the institutioneducational and social mission of the institution

Educate children about the role of play, sport and Educate children about the role of play, sport and physical activity in their livesphysical activity in their lives

Provide parents with important information about Provide parents with important information about being a positive influence in the wellness and being a positive influence in the wellness and healthy development of their childrenhealthy development of their children

Facilitate the evolution of coaches into effective Facilitate the evolution of coaches into effective role models and teachersrole models and teachers

Facilitate the development of student-coaches Facilitate the development of student-coaches through our leadership development and mentor through our leadership development and mentor programprogram

Provide holistic after-school programs that Provide holistic after-school programs that encourage physical activity and learning through encourage physical activity and learning through play and sportsplay and sports

Our ProgramsOur Programs

Educate children about the role of play, sport Educate children about the role of play, sport and physical activity and nutrition in their and physical activity and nutrition in their lives through the traditional classroom lives through the traditional classroom environmentenvironment

Parenting workshops and seminarsParenting workshops and seminars

48 hour interactive Coaching Development 48 hour interactive Coaching Development ProgramProgram

Train student-coaches through our leadership Train student-coaches through our leadership development and mentor programdevelopment and mentor program

All-American Life Fitness Games after-school All-American Life Fitness Games after-school programprogram

The UrgencyThe Urgency

A matter of life & death!A matter of life & death!

Children & PlayChildren & Play

No longer safe places to playNo longer safe places to play

No opportunity for kids to No opportunity for kids to just playjust play

Play organized by adults has Play organized by adults has negated nearly all of the negated nearly all of the benefits of playbenefits of play

Children’s HealthChildren’s Health

300,000 deaths annually due to weight related 300,000 deaths annually due to weight related causescauses

Treatment of obesity and related illnesses Treatment of obesity and related illnesses costs exceed $75 Billioncosts exceed $75 Billion annually, is rising annually, is rising sharply and nearly exceeds the costs for sharply and nearly exceeds the costs for tobacco related illnesses. tobacco related illnesses.

The occurrence of The occurrence of obesity in adolescent obesity in adolescent childrenchildren between the ages 12 and 19 has between the ages 12 and 19 has nearly nearly tripledtripled in the past two decades. in the past two decades.**

* The Surgeon General 1999

Children’s HealthChildren’s Health

Risk factors for heart disease, such as high cholesterol and Risk factors for heart disease, such as high cholesterol and high blood pressure, occur with increased frequency in high blood pressure, occur with increased frequency in overweight children and overweight or obese adults are at overweight children and overweight or obese adults are at risk for a number of health problems including heart disease, risk for a number of health problems including heart disease, type 2 diabetes, high blood pressure and some forms of type 2 diabetes, high blood pressure and some forms of cancer. cancer.

The most immediate consequence of being overweight as The most immediate consequence of being overweight as perceived by the children themselves is perceived by the children themselves is social discriminationsocial discrimination. . This is associated with poor self-esteem and depression. This is associated with poor self-esteem and depression.**

* The Surgeon General 1999

Physical Development & SchoolsPhysical Development & Schools

51% of high school students are not rigorously active51% of high school students are not rigorously active

Only 29% of high school students had daily physical Only 29% of high school students had daily physical education in 1999 – down from 42% in 1991education in 1999 – down from 42% in 1991

Only 61% of students in K-12 had gym class at least Only 61% of students in K-12 had gym class at least once each weekonce each week

School budget woes forcing cuts in arts, trades, and School budget woes forcing cuts in arts, trades, and athleticsathletics

A trillion dollar federal deficit will force the states to A trillion dollar federal deficit will force the states to reduce spending further reduce spending further

Children & Sports: It stops being Children & Sports: It stops being fun!fun!

40 million kids participating in organized youth 40 million kids participating in organized youth sportssports

70% Quit by age 15 – 170% Quit by age 15 – 1stst year of high school year of high school

Less than 20% of high school students are Less than 20% of high school students are involved in sportsinvolved in sports

Violence, abuse, poor sportsmanship, and Violence, abuse, poor sportsmanship, and litigation have increased dramaticallylitigation have increased dramatically

Pressure and stress to “make it to the next Pressure and stress to “make it to the next level”level”

Sports, PE & Budget ShortfallsSports, PE & Budget Shortfalls

Who will be let go?Who will be let go?

The Math teacher or the coach?The Math teacher or the coach?

The Wrong QuestionThe Wrong Question

Sports, PE & Budget ShortfallsSports, PE & Budget Shortfalls

How do we restructure How do we restructure sport to meet the needs sport to meet the needs

of all children?of all children?

The Right QuestionThe Right Question