THE CAUSES OF ENGAGEMENT Niels Chr. Nilsson – MED9 – AAUK – 16.01.2010
Dec 13, 2014
THE CAUSES OF ENGAGEMENTNiels Chr. Nilsson – MED9 – AAUK – 16.01.2010
Project Video Causes of Engagement The Framework
Semester Project VideoPART I
Engagement with Left 4 DeadPART II
The six types of engagement
A difference that makes a difference?
Online survey with 507 participants
Ludic causes Emotional causes
The six types of engagement
Sensory Engagement
rather than curiositySuspense
Survivors Zombies
The sound and visuals gave rise to
suspense?
3.1
4.0
5 = Strong agreement
1 = Strong disagreement
=
Ludic cause Emotional cause Suspense
Physical Engagement
rather than curiositySuspense
Hectic gameplayTactical immersion
respond quickly
I often have to
without thinking?
Survivors Zombies
4.0
3.1
Hectic gameplay Emotional causeLudic cause
=
Intellectual Engagement
Strategic thinkingis key to surviving and killing
Survivors Zombies
4.14.5
I often thinkstrategically?
Emotional causeLudic causeStrategic thinking
=
Social Engagement
The presence of other human players make 94% enjoy the game
Competition &
Cooperation
“The competition in L4D was what got me addicted. I liken it to a football match, where players have to possess individual skills, but also work together.”
- Left 4 Dead player
Mutual player interaction Emotional causeLudic cause
=
Dramatic Engagement
but not a dramaDramatic
Survivors Zombies
3.8
3.2
I oftentimes find myself in situations involvingsubstantial risk?
Dramatic events Emotional causeLudic cause
=
Emotional Engagement
Wheel of Emotions
Plutchik’s
“It struck me as pretty amazing that I've experienced almost
- Left 4 Dead playerevery emotion possible”
Reflections on the framework
PART III
A causal chain
Ludic causes Emotional causes Engagement
The six types of engagement
Five types of engagement
Ludic causes Emotional causes
&
The two causes of engagement