MONTEFIORE MEDICAL CENTER THE CHILDREN’S HOSPITAL AT MONTEFIORE Development Office • 111 East 210th Street • Bronx, New York 10467 • 718-920-6656 • www.montefiore.org Montefiore Medical Center The Children’s Hospital at Montefiore THE CAMPAIGN FOR MONTEFIORE TRANSFORMING HEALTHCARE TOUCHING LIVES
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MONTEFIORE MEDICAL CENTER THE CHILDREN’S HOSPITAL AT MONTEFIOREDevelopment Office • 111 East 210th Street • Bronx, New York 10467 • 718-920-6656 • www.montefiore.org
Montefiore Medical Center The Children’s Hospital at Montefiore
THE CAMPAIGN FOR MONTEFIORE
TRANSFORMING HEALTHCARETOUCHING LIVES
When the roots are sound, good things grow.
W
PEOPLE WITH A PASSION FOR THE FUTURE OF HEALTHCARE
hile most tend to think the promise of healthcare lies in breakthrough
technology, in truth, it lies in the people behind the technology.
It’s the people with the commitment to providing the absolute best care for all
who suffer regardless of their ability to pay. Those with the passion to push the
envelope of what medicine can do and the vision to recognize new possibilities.
Nowhere will you find people more personally engaged in making a difference
than at Montefiore Medical Center and The Children’s Hospital at Montefiore—
from doctors to nurses, administrators to technicians, trustees to volunteers.
Please join us as we launch The Campaign for Montefiore. Help us support
these caring and dedicated people as they grow the future of medicine.�
4
TRANSFORMINGHEALTHCARE
TOUCHING LIVES
State-of-the-art medicine. Compassionate and innovative care for vulnerable populations. Leadershipin the development and deployment of healthcare technology. Extraordinary management andfinancial strength. This is the passion and the essence of Montefiore Medical Center.
Throughout its history, generous individuals, foundations and corporations have fueled theMontefiore passion. As we launch a campaign to raise $125 million to sustain and advance innovativemedicine and care for the disadvantaged, your support is needed more than ever.
WORLD CLASS MEDICAL CAREGOAL: $25 MILLION
SOCIAL RESPONSIBILITY AND INNOVATIONGOAL: $25 MILLION
CAPITAL NEEDSGOAL: $75 MILLION
CENTERS OF EXCELLENCEChildren’s Hospital and Pediatric Specialty ServicesAdult Medical/Surgical SpecialtiesHigh Tech Care
GENERATING AND APPLYING NEW KNOWLEDGEFaculty EndowmentInstitute for Clinical and Translational ResearchQuality Improvement
CARING FOR THE VULNERABLEServices for High-risk ChildrenCenter for Aging and IndependenceAddressing Racial and Ethnic DisparitiesResponding to Public Health Crises
PATIENT AND COMMUNITY-CENTERED CAREExtend Reach and Capacity of Montefiore PhysiciansEmpower Patients and Families
FACILITIES AND EQUIPMENTThe Children’s Hospital at Montefiore ExpansionMoses and Weiler Divisions Expansion and UpgradeCommunity-based Cancer Treatment Centers
INFORMATION TECHNOLOGIESInvestment in Healthcare Information TechnologyClinical Looking GlassPioneering Health IT
The Campaign for Montefiore: Funding the PassionLOOKING TO THE FUTUREBY BUILDING ON THE PAST
MONTEFIORE MEDICAL CENTER IS:
TWO ACUTE CARE HOSPITALS
Moses and Weiler Divisions
The Children’s Hospital at Montefiore
1,122 beds
Two Million Ambulatory Visits a Year
21 Community Primary Care Centers
14 School Health Centers
52,000 visits a year
7 Mobile Healthcare Units
11,000 visits a year
3 Major Specialty Care Centers
2 Special Care Units
Child Advocacy Center and
Lead Poisoning Prevention Center
3 Emergency Departments
210,000 visits a year
Post Acute Care
Rehabilitation
Home Healthcare
450,000+ visits a year
Dear Friends of Montefiore,
As members of the Board of Trustees, we have been gratified to be part of Montefiore’s role
in advancing the state of medicine, as well as in providing the highest level of care to the
underserved of our communities. Remarkably, Montefiore has done so while growing to
what is now a financially strong, $2 billion enterprise. And while we still face many ongoing
challenges, we eagerly look to the future.
With The Campaign for Montefiore, we hope to engage you, the next generation of socially
conscious activists, in our efforts to sustain the positive and far-reaching impact Montefiore
has on the health and social welfare of the people and communities we serve. The Campaign
looks to speed the development and application of new knowledge, expand the capacity of
our Centers of Excellence and deliver the medical miracles that save lives. Equally important
is our commitment to extend our reach and do more for the community’s most vulnerable
citizens. With your help, we can empower patients with education about their health and
illnesses. We can embrace information technologies to improve diagnosis and treatment,
reduce medical errors and protect patient safety. We can demonstrate to the nation the
benefits of a well-managed, multi-level care system, more equitably distributed services and
better cost control.
We invite you to learn more about our goals and encourage you to be part of the Campaign
for Montefiore.With your help, we’re confident we can give back to society in wise, enduring
ways, build on Montefiore’s record of success and
create a brighter future for all.
David Tanner
Chairman, Board of Trustees
Montefiore Medical Center
Co-Chair, Campaign forMontefiore
Jide Zeitlin
Member, Board of Trustees
Montefiore Medical Center
Co-Chair, Campaign for Montefiore
5
EXCEPTIONAL CARE. VISIONARY THINKING.
The drive to go beyond accepted procedures
and to imagine, investigate and innovate new
approaches. To find better ways to treat life-
threatening conditions and, more importantly,
the people who suffer from them. This is why
Montefiore is consistently recognized as one of
New York’s top acute care hospitals, and why so
many of the region’s most difficult, high-risk
cases are referred here. �
Always at the forefront of improving clinical care, Montefiore Medical
Center is home to many significant “firsts” in the world of healthcare,
healthcare management and healthcare delivery.
ONE OF THE FIRST TO EMBRACE DIVERSITYMontefiore was among the first medical institutions in the nation to accept
African-American residents, to invite women onto the house staff and to
open a social services department. Currently, the Montefiore staff includes
1,300 physicians of all genders and races in more than 50 clinical areas.
THE NATION’S FIRST ADOLESCENT AIDS PROGRAMThe AIDS program that became a model for the nation was developed at
Montefiore, making it among the first hospitals to seek innovative ideas in
AIDS prevention and care. Two examples of this scientific and social
leadership are the Adolescent AIDS Program and its Connect To Protect
effort, a collaboration of medical researchers and community leaders
focusing on at-risk youth in urban settings like the Bronx.
THE WORLD’S FIRST HEADACHE CENTERToday at the Montefiore Headache Center, headache sufferers receive
focused attention from a dedicated team of neurologists, psychologists,
REDUCING CHILDHOOD OBESITY ANDMAKING A POSITIVE IMPACT
Under the direction of Dr. David Appel, the
Montefiore School Health Program has become
the largest school-based healthcare network in the
country.
The School Health Program collaborates with
primary care providers and community agencies to
identify and address unmet health needs of children
in this underserved urban setting. One major
initiative, the “Healthy Kids” obesity-prevention
program, brings healthy eating and physical fitness
programs to elementary classrooms and
communities. Its goal is to minimize the serious
long-term health consequences of obesity such as
diabetes and heart disease. Educators, school staff,
parents and neighborhoods work together to
establish physical activities, community produce
gardens, healthy cooking classes, snacks in schools
and food cooperatives. The program also has been
highly effective in recruiting parent volunteers to
lead Saturday parent programs to teach nutritious
cooking and child-friendly family fitness activities.
“Our goal is to create collaborative parent, school and
community partnerships that will ultimately result in
healthier lifestyles for children,” says Dr. Appel. �
S O C I A L R E S PON S I B I L I T YAND I NNOVAT I ON
“Our goal is to create collaborativeparent, school and communitypartnerships that will ultimatelyresult in healthier lifestylesfor children.”
� David Appel, MD
Montefiore School Health Program
Taking Care to the Kids:The Montefiore School Health Program
The Montefiore School Health Program is the
largest and most comprehensive school-based
healthcare network in the country. A major
community outreach program for children living
in the Bronx, it serves more than 18,000 students
at 13 sites for a total of more than 50,000 patient
visits annually. The program’s interdisciplinary
health teams provide primary and preventive
medical, mental health and dental services at each
of the school-based health centers. High school
centers also offer comprehensive adolescent
healthcare including pregnancy testing, prenatal
care options, counseling, family planning and
screening, diagnosis, treatment and counseling for
sexually transmitted diseases.
The Mosholu PreservationCorporation Program
In 1982, Montefiore started the Mosholu
Preservation Corporation to improve
housing, build the business environment
and stabilize the community surrounding
the hospital. Twenty-five years later, the area
surrounding Montefiore is a well-kept
neighborhood, home to thriving families
and bustling businesses.
Keeping Kids Healthy:A Pioneering Television Series
A Parents’ Choice Foundation award-winner and
three-time Emmy recipient, Keeping Kids Healthy
is a weekly, pediatric television series promoting
better parenting, disease prevention and child
safety. Shot in the lobby of The Children’s
Hospital at Montefiore, the show is hosted by
Dr.Winnie King, a medical journalist and
practicing physician. Each week, the show brings
parents and caregivers together with medical
professionals from around the nation to discuss
real issues and provide useful information to adults
and children alike. Nationally syndicated by
American Public Television, Keeping Kids Healthy
is produced by Montefiore Medical Center in
association with Thirteen/WNET New York. This
pioneering children’s health television series entered its
seventh season of national syndication in Fall 2007.
24 25S O C I A L R E S PON S I B I L I T YAND I NNOVAT I ON
Special Needs Require Special Attention
The Montefiore Institute forReproductive Medicine & HealthFor more than 30 years, specialists at the
Montefiore Institute for Reproductive
Medicine & Health have helped couples
struggling with infertility to conceive,
primarily through in-vitro fertilization (IVF).
When IVF is not enough, the Institute also
offers a range of more sophisticated
techniques for both men and women.
The Montefiore commitment to research,
clinical trials and the ongoing development
of fertility therapies has made pregnancy a
reality for many who had lost hope.
The Comprehensive EpilepsyManagement CenterThe Comprehensive Epilepsy Management
Center at the Clinical Neuroscience Center
is recognized nationally and internationally
for outstanding achievement in treating
children and adults with epilepsy and
related neurological disorders. The Center’s
staff includes world-renowned pediatric
and adult epileptologists, neurosurgeons,
neuropsychiatrists, neuroradiologists,
neuropsychologists, social workers and EEG
technologists.
Armed with state-of-the-art video
monitoring, medical therapies and surgical
techniques, the Center has made major
clinical breakthroughs, most notably in the
diagnosis and prognosis of epilepsy, the
effects of seizures and the relationship of
autism to epilepsy.
The Montefiore Autism Program
The Montefiore Autism Program of the
Department of Neurology is relatively new
and fills a longstanding need for
comprehensive autism treatment in the
greater New York area. Based in Westchester
County, the Autism Program provides
diagnostic and intervention services not
available anywhere else. The program offers
both outpatient specialty care and inpatient
care to infants, children and adults with all
levels of autism, including Asperger’s
Syndrome.
For children of school age, therapy is
provided by school district personnel where
possible and by personnel at the program
center when needed. In addition, school
staff members receive training to help them
intervene in the classroom with children
who have autism.
“As we open doors to the developing brain,we understand more and more about
epilepsy and autism.”
� Solomon Moshé, MD
Childhood Neurology and
Clinical Neurophysiology
PROMISING NEW PERSPECTVES ONEPILEPSY AND AUTISM
Dr. Solomon ‘Nico’ Moshé, Montefiore’s
director of Childhood Neurology and
Clinical Neurophysiology, has spent more
than 25 years researching the mechanisms
underlying age-related differences in epilepsy.
His ground-breaking work not only opened
the door to an entire new area of research,
but has led to important new indications for
managing epilepsy. ThroughMontefiore’s
outreach programs and clinical trials,
internationally-acclaimed neurology care is
immediately accessible to communities.
Among Dr. Moshé’s current research efforts
are studies on the role of subcortical
circuitries involved in the control of seizures,
the consequences of seizures on the
developing brain and the use of EEGs in
predicting the efficacy of drugs in treating
genetic and acquired epilepsies.
Dr. Moshé also directs a team of Montefiore
colleagues who have created a new autism
center based inWestchester County. Opened
in Spring 2007, this multidisciplinary
program offers diagnosis, social and
cognitive interventions, as well as educational
outreach to help school administrators and
teachers better identify and understand the
vast number of children with some level of
undiagnosed autism. �
26 27S O C I A L R E S PON S I B I L I T YAND I NNOVAT I ON
The reputation of Montefiore as a premier medical facility with a strong social mission is built
on an extensive portfolio of outreach services and sophisticated healthcare programs designed
specifically for various marginalized populations: the disadvantaged, the elderly and children.
Significant resources are invested in recruiting dedicated, forward-thinking physicians and
empowering them to adopt innovative measures that reflect the needs of the community. The
return on investment is pioneering programs and services that provide cutting-edge healthcare
of unparalleled quality.
Some examples include:
A Premier Medical Facility With a Strong Social Mission
TheMontefiore Aging Project. The
Montefiore Aging Project provides an array
of services to the elderly via the Geriatric
Ambulatory Practice, the Geriatric Medical
Home Visiting Program, the Aging &
Memory Center, and other related programs.
TheWomen’s Center. Established in 1987, the
Women’s Center provides families affected
by HIV with family therapy, parenting and
teen groups, HIV care, as well as prenatal,
children’s and primary care. It also offers
services related to housing, educational
advocacy and entitlements.
The Lead Safe House. Lead poisoning is a
serious health threat to thousands of children.
The Montefiore Lead Poisoning Protection
Program makes the world a safer place for
children, thanks to a multidisciplinary
approach that focuses on early identification,
easier access to care, community outreach,
and remediation. The program’s hallmark is
the Lead Safe House, a temporary residence
program where at-risk families can stay while
their homes are being stripped of harmful lead
paint. This program, conceived and developed
atMontefiore 25 years ago by John F.Rosen,MD,
an internationally renowned pediatrician, has
become a model of prevention and treatment
for urban healthcare systems worldwide.
Social Medicine Residency Program.
In one of the nation’s oldest and most
successful primary care training
programs, residents are trained to
provide outstanding medical care to
various underserved communities with
an emphasis on psychosocial assessment
and intervention, advocacy and research.
The J.E. and Z.B. Butler Child Advocacy
Center.This national model for child
advocacy programs provides medical,
social and therapeutic services to child
victims of sexual or physical abuse
across all socioeconomic demographics.
The program is the only fully accredited,
medical-based center of its kind in the
New York metropolitan region.
The Adolescent AIDS Program. As a
national leader in adolescent care, The
Children’s Hospital at Montefiore offers
an important resource to teens infected
with HIV and to those at risk.Working
with healthcare providers, families and
communities throughout the region
and the country, the program provides
free, confidential HIV counseling,
testing and healthcare. The program’s
marketing campaign,Gettin’ Busy? Get
Tested, also reaches out to bring HIV-
positive and at-risk teens into care.
Montefiore Medical Center provides a
full range of HIV/AIDS hospital,
community and at home services for
both children and adults.
A PROFILE ABOUT DR. GUIBEWILL GO HERE
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“Quote to come.”
� Rose Guibe, MD
28 29
A COMMITMENT TO THEFUTURE GROWTH OF HEALTHCARE
Montefiore Medical Center remains fiscally sound, while it continues to
invest in serving both its passions: caring for the community and providing
world-class care. Montefiore’s advanced clinical information system is helping
to improve the quality of patient care while dramatically reducing the errors
that plague many healthcare centers. This system includes computerized
physician order entry and real-time decision support tools that allow healthcare
providers to make faster, more accurate diagnoses and treatment plans.
Yet transforming healthcare demands a constant commitment to creating
more and better facilities, acquiring the most advanced technologies and
equipment, and developing innovative clinical and social programs.
The Campaign for Montefiore looks to you to help redefine the promise
of what healthcare can do. A successful effort will provide the support for
numerous capital investments including the construction of specially-
equipped pediatric surgical suites, a state-of-the-art Center for Radiation
Therapy and a total renovation of the neonatal floor at The Children’s Hospital
at Montefiore. In addition, the Campaign will ensure that Montefiore’s
physicians and caregivers are equipped with the latest diagnostic, surgical
and research technologies that will help them provide the highest quality
care today, and tomorrow. �
CA P I TA L N E ED S
30 31
The Children’s Hospital at Montefiore
CA P I TA L N E ED S
Capital Needs for Achievable Dreams
The Asthma CenterWith one of the highest rates of asthma in
the United States, deaths from asthma in
Bronx County are approximately three times
the national average. It is estimated that
20 percent of children living in the Bronx
have asthma and that hospitalization rates are
21 times higher than in more affluent parts
of the city.
When construction of the Asthma Center is
completed, physicians will be able to treat
thousands of children faster and more
effectively, thanks to a central database of
pediatric patient files that incorporates
records from 21 Montefiore community
sites and 12 school-based sites.
The Pediatric Infusion SuiteThe Children’s Hospital at Montefiore is
creating a 400-square-foot Pediatric
Infusion Suite with 11 beds that will
provide young patients and their parents
with a quiet, private place in which to
receive cancer treatments. Outfitted with
state-of-the-art infusion equipment and a
dedicated nursing staff, this new area is
designed to improve medical care and to
offer child-friendly distractions from what
is often a traumatic and difficult experience.
The suite will be equipped with TVs and
electronic gaming devices, as well as
wardrobes for personal belongings.
Moses & Weiler Divisions
The Neonatal FloorLabor and delivery is a specialty at Montefiore.
On average, Montefiore nurses and doctors
deliver and care for 4,900 babies each year.
There are five obstetrics practices on site,
nine state-of-the-art birthing suites and a
highly-advanced Neonatal Intensive Care
Unit. In addition, Montefiore is one of only
16 designated Regional Perinatal Centers in
New York State.
To care for the smallest patients and their
mothers, Montefiore is constructing a new
neonatal floor with 21 Neonatal Intensive
Care beds and a 27–bed Post Partum Unit
with the latest technology.
Stem Cell FacilityAs part of the comprehensive cancer services
available here, Montefiore is developing a 600-
square-foot, sterile, specially ventilated Stem
Cell Facility that will allow for the manipulation
of bone marrow for “unrelated” bone marrow
transplants. These are transplants for patients
being treated with bone marrow from a donor
who is not a sibling or parent. As a result,
Montefiore patients will no longer have to travel
great distances for treatment. The addition of
this facility will lay the groundwork for future
clinical research and studies.
32 33CA P I TA L N E ED S
The Clinical Looking Glass
Designed by Montefiore computer
technicians and physicians to aid in the
comparison of populations of patients with
similar diagnoses, this critical tool provides
real-time analysis of groups of patients
selected from close to 2 million patient
records. Now, physicians can identify
emerging trends, develop strategies to
effectively deal with potential health crises,
and diagnose and treat patients quickly and
more efficiently.
The Picture Archiving andCommunications System (PACS)This electronic system stores images, such as
X-rays and scans, and makes them available
for viewing by physicians virtually anytime,
anywhere. By equipping all sites with PACS,
Montefiore physicians can compare a recent
image to a benchmark made a year ago and
see changes instantly. As part of a patient’s
Electronic Medical Record, PACS images
hold the key to dramatic advances in
physician productivity, patient safety and
quality of care.
Where the Commitment Meets the Need
Montefiore is dedicated to expanding its Centers of Excellence in
order to provide advanced, family-centered healthcare in a nurturing
environment. The Campaign for Montefiore will bring a new
impetus to that effort.
To achieve the Campaign’s goals, Montefiore requires more
healthcare staff who share a passion for medical excellence. To attract
these professionals, Montefiore must commit to providing the
infrastructure, facilities, technology and equipment they need to
succeed. And, Montefiore must develop more programs that
translate this uncommon commitment into care for families,
children, the aging, and people of all races and ethnicities.
The Campaign for Montefiore will help create or enhance 68 new
and existing educational and support programs across areas of care
including:
� Pediatric Specialty Services
� Adult Medical and Surgical Specialties
� Faculty Endowment
� Institute for Clinical and Translational Research
� Quality Improvement
� Services for Children at Risk
� Center for Aging and Independence
� Addressing Racial and Ethnic Disparities
� Responding to Public Health Crises
� Extending the Reach and Capacity of Montefiore Physicians
� Empowering Patients and Families Through Education
� Facility Expansion and Upgrade
� Community-based Cancer Treatment Centers
� Pioneering Health Information Technology
TREATING MORE THANTHE WHOLE PATIENT
When a child is seriously sick, the whole
family suffers through the waiting period for
a diagnosis. When Alison Heffer was 12 years
old, her parents, John and Barbara Heffer,
brought her to The Children’s Hospital at
Montefiore for some answers. Their worst
fears were confirmed when she was
diagnosed with both epilepsy and
hypoglycemia. But a team of endocrinologists
and neurologists helped the family navigate
the treatment process with compassion and
brilliant insight into both diseases.
“Everyone from the doctors to the nurses to
the Child Life specialists took time to explain
our options and the various treatments”, says
Mr. Heffer. “We couldn’t have received more
compassionate, understanding care.”
Although Alison is no longer a patient here,
her family is still deeply connected to the
hospital. John is a long-standing member of
Montefiore’s Board of Trustees and Barbara
sits on the Board of The Children’s Hospital.
“There is great medicine in the Bronx,” they
say proudly. And Alison was so inspired by her
experience at Montefiore, she has become a
Child Life specialist working in a major
metropolitan children’s hospital. �
Information Technology
The Emerging Health Information Technology system now in use at Montefiore is
revolutionizing the way healthcare professionals deliver care. Since its implementation,
Montefiore has been able to remove the often-redundant steps following a physician’s
medication order and reduced errors by more than 70 percent. Other key technologies include:
“There is great medicine in the Bronx.”
� John and Barbara Heffer
Montefiore and The Children’s Hospital
Boards of Trustees
3334C A P I TA L N E ED S
Ways to Give to The Campaign for Montefiore
We invite you to become a part of the Campaign for
Montefiore. Charitable gifts, both large and small, help sustain
Montefiore’s exceptional programs of patient care, scientific
research, medical education and community service.
You may express your support to Montefiore Medical Center
or to The Children’s Hospital at Montefiore in any of the
following ways:
� An outright gift or pledge made in installments
� Memorial or honorary gifts
� Cash, securities, life income, or real estate
� Restricted gifts to a specific purpose or program
Naming Opportunities
We offer several ways for donors to create a lasting legacy and
name various parts of the medical center. Available naming
opportunities include:
� The Children’s Hospital at Montefiore
� The Moses Division Adult Emergency Department
� Young Physicians Fellowships in Pediatrics
� The Surgical Suites at the Jack D.Weiler Hospital
� The Gift Shop in The Children’s Hospital at Montefiore
� The Montefiore School Health Program
� The On-Call Suite for Attending Physicians and Medical
Students in The Children’s Hospital at Montefiore
� Patient Rooms in The Children’s Hospital at Montefiore
� Geriatric Medical Home Visiting Program
� Treatment Rooms
� Nursing Stations
� Radiology Reading Rooms at the Jack D.Weiler Hospital
Recognizing Your Generosity
For more specific information on how to give to The Campaign for Montefiore, or on the many naming opportunities available, pleasesee the insert in the pocket of this brochure or contact the Development Office at Montefiore Medical Center at 718-920-6695.
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Development Office • 111 East 210th Street • Bronx, New York 10467 • 718-920-6695 • www.montefiore.org
Montefiore Medical Center The Children’s Hospital at Montefiore