Page 1 The Buzz Not Just for Honeynut CheeriosPage 2 Page 3 Bringing Brands Together Facebook – 44% Twi/er – 32% Blog – 5% Page 4 Page 5 Page 6 Collective IntellectPage 7 Page 8 Creating the ConversationPage 9 Investing in the InteractionPage 10 Six Months to Change Now T H E N