The Business of APIs: Your 100-Day API Business Plan

©2016 Apigee Corp. All Rights Reserved.

The Business of APIs Your 100 day API business planBryan Kirschner

©2016 Apigee Corp. All Rights Reserved.

Slideshareslideshare.com/apigee

Apigee Communityhttps://community.apigee.com

YouTubeyoutube.com/apigee

©2016 Apigee Corp. All Rights Reserved.

Today’s Speakers:

3©2008-16 Apigee Corp. All rights reserved.

Bryan KirschnerApigee

7

What’s the big idea?

Every company will be in the mobile app business

Great mobile apps are built with APIs

APIs are a flywheel that propel you into the API business

8

Inbound Logistics Operations Outbound

LogisticsMarketing & Sales Service

95% intended to build apps

internal

external

mixed

Only 16% mostly/all external

Among large enterprises…

Apps

Smartphones

99%

100%

96%

99%

92%

97%

All Millenials Ages 18-24

Favorability toward…

More app use would make this better…

Managing my home

51% 55% 59%

Managing my health

56%63% 65%

Services

54%61% 63%

Transactions

68%72% 76%

Doing my job*

50%60%

68%

*Ages 64 and under

More app use would make this better…

Managing my home

51% 55% 59%

Managing my health

56%63% 65%

Services

54%61% 63%

Transactions

68%72% 76%

Doing my job*

50%60%

68%

*Ages 64 and under

Supply Demand

Mobile-centricCloud firstAgile

Speed

Mobile-centricCloud firstAgile

Speed

Mobile-centricCloud firstAgile

Speed

ContextualPredictiveReal time

Quality

Mobile-centricCloud firstAgile

Speed

Mobile-centricCloud firstAgile

Speed

ContextualPredictiveReal time

Quality

Leverage OptionalityNetwork effectsOpen innovation

Mobile-centricCloud firstAgile

Speed

ContextualPredictiveReal time

Quality

Leverage OptionalityNetwork effectsOpen innovation

Mobile-centricCloud firstAgile

Speed

ContextualPredictiveReal time

Quality

21

You use theirs

They use yours

The Center for Global Enterprisehttps://thecge.net

NikeUnderArmour

TargetGMGE

StarbucksBurberry

Honeywell

Dun & BradstreetThomson Reuters

AT&T

NikeUnderArmour

TargetGMGE

StarbucksBurberry

Honeywell

Dun & BradstreetThomson Reuters

AT&T

Dear Shareholders,

-The CEO

Here’s how digitalization will drive growth

25

What’s the 100 day plan?

Get into the modern app business

Build your dashboard for the flywheel

26

What’s the 100 day plan?

Identify “we use theirs” opportunity

Identify “they use ours” opportunity

27

What’s the 100 day plan?

Write the CEO letter

Stress test vs 10 companies(1/2 peer & 1/2 most admired)

©2016 Apigee Corp. All Rights Reserved.

community.apigee.com

Thank you

CONFIDENTIAL