The Business Intelligence Stack
The Business Intelligence Stack
Today
ConsolidationSAP buys Business Objects
Oracle acquires Hyperion
IBM acquires Cognos, SPSS
Microsoft acquires ProClarity
Today
Open Source
Jaspersoft
Talend
Pentaho
Change Under Way
• More social computing• Internet, Mobile Devices, Tablets
• More data• Clickstream, user interactions, ip address, email
Web Analytics Is Hot
• Google Analytics• Omniture• Unica• PiWik• AWSStats• phpMyVisits• Open Web Analytics
Web Analytics Overview
• Web analytic tools provide aggregated reporting on:– Content being viewed (page views,
visits, bounce rates)– Time (day, time of day, timeframe
comparisons)– Relationships between content (visitor
paths, referrals)– Actions (goal conversions)
Shortcomings
• Understanding customer behavior• Customer segmentation and analysis• Understanding of individual customers• Predictive analysis
Challenges
• Data Volume!• Cardinality – Measure of number of
unique values for a variable – Low: Gender – two values– High - Search terms - ????
• Web analytics tools provide pre-built cubes that limit analysis
• No ability to do ad-hoc analysis and iterative data exploration
• Best insights come from combining web data with data from other systems
Benefits of a Web Analytics Data Mart
• Ability to combine operational data with web data
• Access to detailed data rather than summary data
• To do:– Ad-hoc and iterative analysis– Predictive analytics– Behavioral analysis and targeting– Segmentation
• And to turn Analytics into Action
Social Media AnalyticsSocial media includes: search engines, social networks, blogs, micro-blogging, vlogs, message boards, podcasts, interactive websites, webcasts, email, instant messaging, SMS and other online venues for community interactions
Look at traffic from Social Media in variety of ways
Categorize Information from Referrers, Rating Services
Gathering information from social media buzz and a brand, company or event
Gather information from social networks,, blogs, influencers
Score information and product intelligence
BI + Social Computing + Cloud
Cloud
BusinessIntelligence
SocialWeb
How Many Spreadsheets & Reports?
How many spreadsheets do you send around your organization using email?
Do we all agree with the numbers?
Do we all know what it means?
What is the perspective by the team?
What if?
Intersection OpportunityGlobal Social Intelligence On Cloud