#VisionaryD. Dr. Rod King. [email protected]& h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing 3 Gamechanging DNA QuesGons Game changing (Winning) PRODUCT Gamechanging (Winning) STRATEGY Gamechanging (Winning) VISION Business DNA Pyramid (Visionary Level: Outcomes) “GAMECHANGING” ORGANIZATION Why? What? How? D N A D N A What is our Gamechanging (Winning) VISION? What is our Gamechanging (Winning) STRATEGY? What is our Gamechanging (Winning) PRODUCT? Business DNA Pyramid for Gamechangers “Don’t Just Improve. Change the Game.” DMCI Loop: Document. Model. Collaborate. Improve. CUSTOMER
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The Business DNA Pyramid for Game-changers: "Don't Just Improve. Change the Game."
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#VisionaryD. Dr. Rod King. [email protected] & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing
3 Game-‐changing DNA QuesGons
Game-‐changing (Winning) PRODUCT
Game-‐changing (Winning) STRATEGY
Game-‐changing (Winning) VISION
Business DNA Pyramid (Visionary Level: Outcomes)
“GAME-‐CHANGING” ORGANIZATION
Why?
Wha
t?
How?
D
N
A
D
N
AWhat is our Game-‐changing (Winning) VISION?
What is our Game-‐changing (Winning) STRATEGY?
What is our Game-‐changing (Winning) PRODUCT?
Business DNA Pyramid for Game-‐changers “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
CUSTOMER
#VisionaryD. Dr. Rod King. [email protected] & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing
Game-‐changing (Winning) PRODUCT
Game-‐changing (Winning) STRATEGY
Game-‐changing (Winning) VISION
Business DNA Pyramid (Visionary Level: Outcomes)
“GAME-‐CHANGING” ORGANIZATION
D
N
A
Business DNA Pyramid for Game-‐changers “Don’t Just Improve. Change the Game.”
q Customer Segment (CS) q Channels (CH) -‐ Promo=on q Customer Rel. (CR) Where Will We Change (Win) the Game?
How Will We Change (Win) the Game In Chosen Markets?
q Value Proposi=on (VP)
q Key Partners (KP) q Key Resources (KR) – People, etc. q Key Ac=vi=es (KA) – Process, etc.
Lean Startup-‐Golden Circle Forensics Project Problem Solving-‐Business Model Forensics (Outcomes/Choices)
DWhat
Management Systems?
q Product/Service (PS)
MISSION; CORE VALUES; CULTURE
Business DNA Pyramid for Game-‐changers “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
CUSTOMER
What CapabiliGes (AcGviGes/Programs) Must Be In Place to Change (Win) Game?
Game-‐changing (Winning) PRODUCT
Game-‐changing (Winning) STRATEGY
Game-‐changing (Winning) VISION
Business DNA Pyramid (Visionary Level: Outcomes)
“GAME-‐CHANGING” ORGANIZATION
D
N
A
Business DNA Pyramid for Brand DisrupGon “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
CUSTOMER
D
N
A
PRODUCT
STRATEGY
VISION
Red Ocean DisrupGon (ROD) Strategy: Disrupt ConvenJon/ConvenJonal Brand(s):
(ERIC: Eliminate/Reduce/Increase/Create)
Source: Based on Dru, J.-‐M. (1997) DisrupJon. John Wiley & Sons, Inc.: New York. #VisionaryD. Dr. Rod King. [email protected] & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing