The Business Concept of Future Firm_Italy

III Transnational Meeting 06/09 May 2011 Rijeka, Croatia

Comenius Partnership 2010/2012

Business Ideas for the FutureBIF

Letizia Baratti, Angelo Parnofiello

III Transnational Meeting 06/09 May 2011 Rijeka, Croatia

This project has been funded with support from the European Commission.

This presentation reflects the views only of the author, and the Commission cannot be held

responsible for any use which may be made of the information contained therein.

Letizia Baratti, Angelo Parnofiello

III Transnational Meeting 06/09 May 2011 Rijeka, Croatia

III Transnational Meeting Rijeka, Croatia 06/09 May 2011

Letizia Baratti, Angelo Parnofiello

About us:Our firm has been working in the Italian

North-West area since 1983.

We are an advertising company born to be original and thoroughly satisfy customers’ requests.

Letizia Baratti, Angelo Parnofiello

Financial Situation/Needs

• Graph-viewing: positive (+€ 36.000) • More capital to invest in technical

development, equipment and production

• Wider customer basis• Expansion of the market

Letizia Baratti, Angelo

Parnofiello

Letizia Baratti, Angelo Parnofiello

The way we want to be seen

• Strong• Loyal• Transparent• Successful• Competitive• Affordable

Letizia Baratti, Angelo Parnofiello

Our Customers

• Small/Medium Brands• Small/Medium Firms• Cultural Associations• Voluntary Associations/ Charities • Private Customers

Letizia Baratti, Angelo Parnofiello

Competitive Analysis

• A set of rules and laws can sometimes slow down our production and bureaucratic processes

• The economic trend in our area is fairly stable

• The competition suffered by our firm seems neither strong nor impeding

Letizia Baratti, Angelo Parnofiello

SWOT

Strengths

• Technological skills• Distribution

channels• Customer loyalty• Production quality• Management

Weaknesses

• Weak brands• Difficulties in

communication with the branches

Letizia Baratti, Angelo Parnofiello

SWOT

Opportunities

• Lower personal taxes

• Technological Advances

• Change in population age

Threats

• Closing of geographic markets

• Changes in government politics

• Tax increases

Letizia Baratti, Angelo Parnofiello

Product/ Service Offered

• Advertising• Brand Naming• Brand Design• Consulting• Time-Trial of the service• Survey Service on market feedback

in response to the product

Letizia Baratti, Angelo Parnofiello

Our products

Letizia Baratti, Angelo Parnofiello

Letizia Baratti, Angelo Parnofiello

Letizia Baratti, Angelo Parnofiello

Some of our strategies

• Relationship Marketing• Segmentation

Letizia Baratti, Angelo Parnofiello

How to Segment

• Sensory segment (breath and taste)• Sociable segment (white teeth)• Worried segment (caries prevention)• Indipendent segment (price)